Serene Yuen Email & Phone Number

Key strength:- Data-driven B2B marketer with a focus on customer analytics, adept at visualising data to enhance presentations and strategic insights- Strategic marketing planning and striking excellence in global operations and multinational companies.- Over a decade of experience in launching new brands and products across Hong Kong, Japan, Singapore, the broader APAC region and UAE.- Transforming creative ideas to seamless execution and high-performing campaigns.- Proven track record includes achieving 20-30% growth in sales pipeline development by enhancing customer touchpoints and engagement through both digital marketing platforms and print collateral.- A holistic marketing and communication campaign experience, meticulously guiding the customer journey from awareness to conversion.- Avant-garde marketing approaches by leveraging influencer networks and gamifying brand legacy to an unforgettable interactive experience. Translate brand values into their unique voice using easily digestible content. (Participated in award-winning campaigns included HSBC Portraits social video series, TopGear Hong Kong social media award, FFRIDAY Hong Kong fashion festival, etc.)- Creating genuine engagements and building brand presence and loyalty through global partnerships and influencer networks in digital space.- Experienced international event manager who has successfully orchestrated a diversified event portfolios including fashion events, cocktail receptions, luncheons, seminars, conferences, product launches, sports tournaments, guided art tours, exhibitions, and tradeshows.