Team lead responsible for paid media advertising on Google SEM, PMAX, Programmatic and Paid Social (FBIG, TikTok) for both branding and performance-led campaigns. Oversees social content strategy (FBIG, TikTok) + SEO

Devise innovative, full-funnel sponsorship packages and content solutions for advertisers across 3 main pillars:1) Magic Moments (TET 2023, Christmas etc)2) Bespoke (customised package for specific clients)3) TikTok IP (e.g. WCG 2023)

Client account: P&G SK-IIManaging digital buys, mainly YouTube iVideo and FB CPAS (Lazada/Sephora) for P&G SK-II Core ASEAN Markets (SG, MY, TH, ID).

Key account: Gardens by the BayCampaigns: Regional FIT Always-On across 6 markets (SG, MY, ID, IN, AU, JP), MICE, Floral Display Tactical (Dahlia Dreams, Sakura Matsuri, Tulipmania, Rose Romance, Orchid Extravaganza, Rhododendron Radiance, Poinsettia Wishes), Floral Fantasy New Attraction LaunchKey account: Jaguar Land RoverCampaigns: L663 Defender Launch, Paid Social & Search Always-On across 13 markets (SG, BN, MY, PH, TH, MM, MN, VN, NC, ID, LK, LA, KH), Tactical campaigns such as SG MotorshowOther client accounts: Unicharm, Nissin, CanonAchievements:- Spearheaded the pitch for AXS (led by AU team)- Involved in global pitches for Zespri and Galderma- Achieved 10.7x increase in overall online sales in 2019 for GBB compared to Year 2018- Implemented custom conversions (test drives and keep me informed form completions) for JLR Paid Social and achieved 48 test drive form completions within a month- Initiated footfall tracking with MobileWalla for GBB to connect the dots between online to offline

- Manage over 20 paid campaigns single-handedly from client (external) and internal liaison to reporting- Craft and track campaign timelines- Advise clients on content strategies (e.g what makes a better FB image)- Monitor campaign performance (page views, CTR, etc) and flag out campaigns that require optimisation- Generate post-campaign reports with Google Analytics, Facebook Ads Manager and back office external links- Create banners and craft EDM/giveaway copies (occasionally) Clients: Changi Airport Group (CAG), Scoot, Korea Tourism Organisation (KTO), Macau Government Tourism Office (MGTO), Princess Cruises, Dream Cruises, American Express & Singapore Airlines, Element Kuala Lumpur, The Scarlet Singapore, Dynasty Travel, Farmosa Holidays

TripZilla is a leading online travel media in Southeast Asia that reaches more than 25 million travellers every month. TripZilla creates authentic content that inspires the world to travel and connects travellers to sources that can materialise their travel goals. Some of the brands we work with include: SilkAir, AirAsia, Tourism Australia, Korea Tourism Organisation, HomeAway, Klook, Gardens by the Bay, St Regis, The Westin, UOB and Singtel.PR Executive:- Successfully clinched sales from American Tourister, Virtual Room Singapore, and got in over 10 sales leads within a short 3-4 months- Repurpose and write travel news and press releases that reaches 50k+ FB organic reach- Work closely with Business Development team to develop PR strategies for travel brands - Manage all giveaways (paid and unpaid) from client liaison to creative copies- Manage all media trips from client (external) and internal liaison to negotiation of entitlements- Performance monitoring, tracking and reporting of PR content (FB reach and page views)- Copywriting and production of weekly EDMs- Attend media events and network with travel brands Freelance Writer:- Liaise and represent TripZilla on a media familiarisation trip organised by Tourism Authority of Thailand (TAT) in partnership with Bangkok Airways- Write 3 to 4 travel articles per month to a travel community of over 25 million- Basic editing of photos using Adobe Lightroom - Proposing story ideas to Chief Editor- Conduct desktop research on travel destinations in articlesWriter's Profile: https://www.tripzilla.com/author/serene-Chan

- Responsible for Facebook Community Management of BlueSG, the first electric-car sharing service in Singapore- Generate media monitoring reports (daily, weekly, monthly) by tracking print and online media via Meltwater tool- Write media pitches and follow-up with media calling- Generate media lists via Telum Media tool and pitch story ideas to media- Assist in desktop research and ideation for new pitch proposals of Porsche, Total-BWF, Conrad Maldives and Domino's PizzaClients' Portfolio: Volvo Trucks, Air France-KLM, Destination NSW, Victoria + Albert, BlueSG, Total-BWF

- Curate commercially-viable content for events with over S$60,000 in revenue, e.g. Process Excellence (PEX) Asia Week 2017 - Conduct phone-based commercial research with business executives - Write creative copies for all marketing collaterals - website content, EDMs and brochures- Engage C-suite and senior-level speakers via LinkedIn Search, phone calls and meetings- Brief and support Marketing department such as identifying target audience for leads generation, past delegate analysis, etc- Manage financial and budgetary issues to ensure event profitability