I specialize in harnessing the power of user-generated content (UGC) to drive word-of-mouth engagement and brand loyalty. My role encompasses a broad range of responsibilities within the scope of the Productivity Solutions Grant (PSG) by EnterpriseSG, which aims to help local SMEs enhance productivity through IT solutions.Key Responsibilities:• Social Media Management - Crafting and executing social media content across various platforms to enhance brand presence and foster community engagement.• Digital Marketing - Designing and implementing paid advertisement campaigns that effectively reach and convert target audiences, utilizing Meta for Business.• UGC Campaign Management - Developing and managing UGC campaigns, encouraging consumer to share their experiences on social platform, and leveraging this authentic content to boost brand credibility and reach.PSG Project Management - Conducting pre-work and final reports that involve:• Identifying Gaps: Performing reason analysis to pinpoint gaps in current processes.• Organization Analysis: Evaluating internal structures and workflows.• Industry Analysis: Analyzing industry trends and market conditions.• Digital Marketing Capabilities Analysis: Assessing current digital marketing efforts and capabilities.• Identifying Opportunities: Uncovering both digital and non-digital marketing needs and opportunities.My role involves continuous analysis of campaign performance, optimizing strategies based on data-driven insights, and collaborating with cross-functional teams to achieve marketing objectives.

• Developed and implemented targeted marketing strategies, creating engaging collateral and maintaining brand identity.• Managed diverse online and offline marketing channels, optimizing SEO and overseeing CRM campaigns.• Achieved monthly KPIs and cultivated relationships with partners, while organizing events to boost brand awareness.• Analyzed campaign results to inform future strategies and undertook various ad-hoc marketing initiatives.

Responsible for maintaining cryptocurrency news website, and providing infographic on social accounts mainly on Twitter, Instagram, and Facebook.Selling domain:www.understandingcoins.com

• Manages 20+ monthly projects locally and regionally in Malaysia and Indonesia, fostering cross-departmental collaboration.• Directs influencer campaigns from planning to post-campaign insights, including budgeting and stakeholder relations.• Leads and oversees a 15-member project team in Singapore, facilitating conflict resolution and ensuring project success and team development.

Being the Multi Media Hub for Influencer Marketing, X10 Media is the early mover for every platform - Instagram, Tiktok and LinkedIn. That builds huge experience and expertise from executing 400+ campaigns across industries, including Capitaland, Singtel, OPPO, Swatch, Pandora, Rayban, Carlsberg, Yeos Singapore, Frieslandcampina, Beautex & many more.The agency group owns 3 business units, Faves (Instagram & TikTok), Leadgram (Retargeting Technology) & The Spoken Tribe (LinkedIn), in Singapore, Malaysia and Indonesia markets. Our mission is to Enable Brands & Marketers to Optimize & Execute Influencers Marketing Smarter. Our vision is to be the Regional Leader in Asia that Brands Trust.Faves is the micro-influencer marketing arm that runs a combined network of 7 million reach in Singapore, Malaysia & Indonesia.Leadgram is a first-of-its-kind software in Asia to deepen social media campaign ROI & sales/traffic conversions for brands & companies. We retarget consumers that engages on influencers/brand content to create conversations leading to higher call to actions.The Spoken Tribe is LinkedIn Marketing Arm of that was formed to bring professional voices to endorse companies and brands - the word-of-mouth recommendations from industry professionals.With targeted marketing using specific professional segments and customized campaigns, we optimize outreach results with the most effective B2B marketing channel on the Internet.

• Produce digital asset and roll out digital campaigns for businesses and brand• Build and maintain strong relationships with influencer and stakeholders• Ensure optimal communication within the campaign teams at all stages of the campaign• Responsible for the execution, management and quality control of campaigns

• Strategizes marketing and sales campaigns, encompassing branding, content creation, events, and market research.• Manages media content across various platforms, including EDM, flyers, posters, social media, and websites.• Coordinates with suppliers for orders and conducts inventory management.• Organizes packing responsibilities for kitchen staff and delivery drivers.

Dester Beer Brand Ambassador (October 2015 – January 2017)Orchard Gateway Brand Ambassador for Christmas Campaign (11 November – 17 December 2016)Facebook End Year Party Usher (9 December 2016)Busybody.deals Activation (December 2016)Hermes Exhibition (6 – 16 October 2016)GovTech Event (7 – 9 October 2016)Under Armour – Test of Will (28 May 2016)VIP Usher / Prize Presentation for MCC Land D&D (16 January 2016)International Premier Tennis League 2015 VIP Usher (18 December 2015 – 20 December 2015)Health Promotion Board Activation (July 2015 – November 2015)Australian Beer Brand Ambassador (18 October 2015)Buy Me a Drink Mobile Demo (June 2015 – 2016)Informatics Academy Activation (May 2015)Harry’s Bar Brand Ambassador (March 2015 – June 2016)Greenfield drinks sampling (March 2015)APB Beers Promotion (December 2014 – September 2016)Ben & Jerry – Cookie Core activation (September 2016)Swiss Re Corporate Solution Ambassador (October 2014)Photographer for prettyFIT and BettleBug Social Media Advertising (September 2014 – January 2015)PropertyGuru Usher/Receptionist (September 2014)prettyFIT Brand Ambassador (August 2014)Clinique Ambassador (February 2014 - March 2014)Guinness Drinks Sampling (February 2014)Voucher distributor for Wax XXX (February 2014)Walk around model for Roberta Pieri (January 2014)Sharekool Ambasador (January 2014)Model for Bridal hair & make shoot (January 2014)28 Black drinks sampling (August 2013)Greenfield drinks sampling (April 2013)Florida Natural drinks sampling (March 2013)Lufthansa Airline Rover (December 2012)Canon Camera Promoter (November 2012)PlayStation VITA promoter (July – September 2012)Starhub roadshow / corporate promoter (2011)Disney on Ice Flyer Distributor (March – April 2010)

Product Development & User Experience Department

The Best Rooftop Bar in Singapore

For Ashworth clothing store