With over 10 years of product management experience, I’m passionate about building remarkable products, driving insightful research, and creating successful businesses. I thrive on assembling teams to develop commercially successful, user-centric products.I have extensive experience across various industries, with a primary focus on consumer growth and high ROI. I’ve successfully taken a number of products from 0->1, and helped scaling company revenues to millions. I have a solid background in mobile apps with a subscription-based model, as well as in advertising, web, and platform development.I also prefer moving fast and making quick decisions, as the most costly expense we face is indecision. Don’t be afraid of making wrong decisions; be afraid of not making decisions.One of my key strengths is identifying users’ core issues, understanding their real needs, and crafting solutions that benefit both the user and the business. I love to developed and build paid funnels and activating users using psychological patterns.Implemented long activation funnels in H&F significantly boosting cr% before it became a widespread practice.Qualitative and quantitative insights are crucial, but empathy is equally important. It’s not just about adding another “cool” feature; it’s about focusing on impactful outcomes, not just outputs.Skills: Product Management, Product Marketing, Growth Strategy, Subscription Models, Team Management, Analytics, Mobile Apps, AI, Product Discovery.laptenok.s@gmail.com+48572428248
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Lead Product Manager | CpoSelfinsight Dec 2021 - Feb 2023Limassol, CyprusHired by Embria, my role was to evaluate the autoimmune disease market and uncover potential business opportunities. This involved validating the initial concept, assessing its viability, researching market opportunities, understanding customer pain points, analyzing competitors, and confirming the business model. I also evaluated risks and determined the necessary investments required for informed decision-making.- Created processes around discovery, experimentation, analytics which led to an increase in user interest by 80% and a substantive shift in the business model from initial idea.- Developed and implemented a new product vision and strategy based on deep research and collaboration with medical & clinical advisers and health coaches in the US, CA, UK.- Initiated focus group of 10 individuals with autoimmune disease to validate assumptions and user needs (using Spreadsheet, Notes, etc ) which reduced costs by 80% and time to validation compared to digital MVP- Formulated early-stage marketing strategies - ads creative, prices & offers -
Lead Product ManagerVerv Mar 2020 - Aug 2021Minsk, Minsk, BelarusAs part of the product team focused on promoting healthy lifestyles, I led the user onboarding and discovery unit. My role centered on optimizing activation and monetization processes, enhancing user engagement, and increasing revenue in close collaboration with the marketing team and other departments.- Established and led an A/B testing unit from scratch, increasing efficiency by 5x, and freeing up part of the analytics & dev department- Spearheaded the adoption of Amplitude and Figma, resulting in a significant boost in speed and efficiency across Analytics, Content, Design, and Development teams- Led multiple product growth initiatives and experiments to MAU by 50% and retention by 5.5% - Managed and coordinated a cross-functional team of 15+ product managers, engineers, designers, and content creators, aligning product development with business goals. This led to a 1.6x increase in payment conversion rates and reduction in churn 5.5% p.p -
Lead Product ManagerAppyfurious Jan 2017 - Mar 2019Minsk, BelarusAs the first Product Manager, I built and optimized the entire product management process from the ground up. Launching products from 0 ->1.Oversaw the development of several existing projects and introduced a new product concept (Health&Fitness) that became one of the company's flagship offerings.Leading a diverse team of 15, we successfully scaled the product through substantial growth initiatives.. I was instrumental in growing the company from a $modest revenue to $millions and played one of the main roles in expanding the team from a remote group of 3 to a robust in-house operation with 60 employees, driving significant financial success for the company.- Conceptualized and spearheaded the development of the company’s flagship app from the ground up, transforming an initial idea into a leading product- Revamped user activation process, leading to a 200+% increase in payment conversion rates, from 2.5% to 7%.- Designed an offer hook which raised income by 25%- Led multiple growth initiatives that resulted in a 250% increase in MAU- Managed and coordinated a multidisciplinary team (10-15 employees), optimizing processes and aligning product development with business objectives. -
Product Manager | Senior Product ManagerGismart Jan 2014 - Dec 2016BelarusAs the first Product Manager, I built and refined the entire product management process. I was leading the 7 products (iOS, Android, Amazon). My contributions were pivotal in scaling the company from 7 to 100 employees and achieving over 80 millions downloads. Overall, I helped the company significantly enhancing brand recognition, driving user acquisition, and boosting company revenue. Managed a team of 12+ (6 iOS / Android Developers, 3 Designers, 2 QA, 1 PM), enabling us to achieve outstanding results.- Managed 12 projects across mobile platforms including iOS, Android, and Amazon, prioritizing techniques to boost mobile advertising, in-app revenue and downloads.- Collaboratively led a team of 12+ professionals to implement gamification techniques, successfully increasing user retention by 20% and boosting mobile advertising revenue by 45%.- Spearheaded cross-promotional strategies that resulted in a 200% increase in application downloads.- Initiated the transfer of tasks from notes to Jira, and set up the Scrum/Kanban process. This streamlined workflows by enabling accurate task estimation, setting predictable deadlines, creating clear roadmaps, and eliminating unnecessary tasks.- Initiated and managed the licensing process to incorporate popular songs into our music apps, significantly enhancing user engagement by collaborating with major global music licensing companies. -
Quality Assurance Business AnalystEpam Systems Jul 2013 - Apr 2015Minsk, BelarusFunctional (and others test types) testing of programs/applications.Writing test reports in the end of each sprint.Everyday communication with customers.Creating test plan and test strategy.Filing bug reports in the bug-tracking system.Evaluation of the quality of the product on the test results.
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What is Sergey Laptenok's role at the current company?
Sergey Laptenok's current role is Lead Product Manager | Product Leader.
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Sergey Laptenok
Research Scientist, Bioimaging, Raman, Time-Resolved, Infrared Spectroscopy, Vibrational Spectroscopy And Microscopy, Photonics, Lasers.Thuwal2gmail.com, uea.ac.uk
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