Sergey Lebedev Email & Phone Number

Moscow, Russia

Brands: 5 Ozer, Haski, Belaya Berezka

Wineyard and winery.More than 300 ga of Wineyard and 3 mio bottles of winery

Moscow And Crimea

2 Wine factories and 2 wineyards

Moscow, Russian Federation

Moscow, Russian Federation

Sales & Distribution: volume & return-on-sales responsibility; distribution strategy; distributors’ performance management via set of KPIs; discount / pricing strategy; credit policy; efficiency analysis to maximize business potential. Key Accounts: direct/indirect sales; volume & return-on-sales responsibility; defining strategy based on segmentation / investment priorities. Trade Marketing: Field Force mission/strategy/coverage development; retail segmentation; retail incentive programs. Sales Information: sales forecasting; sales information analysis (distributors, key accounts, general retail). Organizational Development: mid/long-term departmental structure development; people development. 7 direct reports: 3 Divisional Sales Directors, Sales Development Director, National Key Accounts Director, Trade Marketing Director, Agency Brands Director, (total departmental headcount 2 500)

Company Strategy development (long and mid-term)Trade MarketingPortfolio ManagementNew Product development (NPD)Company information flowMarket researchPlanning (sales, production, logistics)Budget: planning and control over Market Research and NPD budgetOrganizational Development: mid/long-term departmental structure development; people development. 6 direct reports (total department headcount - 42 empl.)

Sales & Distribution: volume & return-on-sales responsibility; distribution strategy; distributors' performance management via set of KPIs; discount / pricing strategy; credit policy; efficiency analysis to maximize business potential. Organizational Development: mid/long-term departmental structure development; people development. 8 direct reports: 7 Regional Managers and CIS Manager (total departmental headcount 278

Sales & Merchandising Development: development and implementation of regular trade censuses; development of Merchandising standards. Trade Marketing: development and implementation of the Trade Marketing strategy (trade incentive programs, trade education, trade communication). Market Intelligence: Baby Food market analysis / market audit. Business Systems Development & Reporting: consolidation and analysis of internal and external business data; systems implementation. Sales Training: training strategy development for Sales organisation as well as for the trade partners. Marketing: cycle activity planning for the Sales organisation based on Marketing Plan. Budget: planning and control over Trade Marketing budget Organizational Development:. 4 direct reports and 7 indirect reports

Sales & Distribution: volume responsibility; Russia distributors' performance management via set of KPIs; discount / pricing strategy; efficiency analysis to maximize business potential. Direct Sales Delivery project (van-selling) implementation (pan-Russia)Organizational Development: mid/long-term departmental structure development; people development. 4 direct reports: Distribution Executives (total departmental headcount 11

Sales & Distribution: volume responsibility; Moscow distributors' performance management via set of KPIs; pricing control; retail distributionOrganizational Development: 6 direct reports (total departmental headcount 45

Field Planning and Administration Supervisor South Region (based in Volgograd)South Region - 5 FO (Volgograd, Samara, Saratov, Rostov-on-Don, Krasnodar), 13 Oblast Cities Sales projection and product flow planning:.Local trade and retail promotions Reporting,analysisTrainingCar Fleet ManagementHR/Administration Budget: planning of the regional overhead budget; control over the approved budget. Organizational Development: 7 direct reports