Sergey Maslov Email & Phone Number

Limassol, Cyprus

CryptoBots is a multiplayer online play2earn game based on blockchain technology.- Built the game community of 100, 000+ members by launching performance marketing campaigns and effective community management;- 10 000 of game assets (NFT) were sold on presale to the community;- Achieved over 250,000 game battles during the soft launch;- Developed the business and product strategy;- Hired and managed the team of 40+ people (product and marketing managers, game producer and designers, developers);- Led the development and release of the game, including its soft launch.

Responsible for the entire customer lifecycle. Create tests and experiments to positively influence customer acquisition, customer conversion, customer retention and customer lifetime value (ARPU and LTV)- Developed the growth strategy in collaboration with CPO and CMO- Gathered the team and built the growth processes from scratch- Executed more then 150 of experiments with a high success rate over a year- Updated the monetisation model and developed a profitable app funnel - Standardized AB testing processes and coached extended team of Product and Analytics to conduct AB tests in a proper way.

There are two main departments in Admitad Invest: Admitad Laboratory to check new ideas and Admitad Projects to create new projects.• There are two main departments in Admitad Invest: Admitad Laboratory to check new ideas and Admitad Projects to create new projects.• Developed and launched mobile app VPN (iOS) with subscription monetisation model in the US and Arabic-speaking markets.• Achieved 1000 DAU for 3 months post-launch through a performance marketing campaign (primarily utilizing Facebook Ads and CPA networks);• Attracted over 100,000 users within 6 months;• Reduced customer acquisition costs (CPA) by 70% through strategic marketing campaigns and optimized app conversions.;• Increased revenue by up to 30% through pricing tests and the incorporation of a freemium model with ads monetization; • Managed the outsource product development team of 5 people.• Launched 3 new business hypotheses (MVP) to find PMF (failed): • Cashback web and mobile browser; • P2P influencer market; • Mobile CPA offers sdk.

Exscudo is a blockchain-based fintech ecosystem that includes a cryptocurrency exchange, secure mobile messenger and wallet: https://fintap.app/• Formed product development strategy;• Hired and managed product development team of 10 members;• Developed and released mobile app "Fintap: messenger and wallet" (iOS and Android);• Reduced time to market from 10 months to 5 by prioritization of features and improvements;• Reached 50 000+ installs for 1st month after launching by conducting product and marketing experiments;• Increased conversions of the "user activation funnel".

Moscow, Russian Federation

Mail.ru Gaming Division is a distributor of free-to-play and premium PC titles and other games.• Launched "Game Boxes Market" for Mail.ru games to increase ARPU by promo and sales;• Prepared web launching of Revelation online and PUBG: BATTLEGROUNDS in CIS countries;• Increased the key indicators of gaming sites and the Game Center Application by conversion rate optimization (from view to game launching and purchase);• Developed hypotheses and conducted A/B tests, working together with the UX lab.

Saint Petersburg, Russian Federation

Topface is a global social dating service.• Launched the web and mobile apps (iOS and Android);• Formed viral user acquisition strategy (social networks mechanics);• Achieved more than 150 million registrations without direct marketing;• Created an optimised user experience for the product;• Researched new platforms for product launching;

Saint Petersburg, Russian Federation

• Product development;• Main product and new products activities planning; • Research new platforms for product;• Specifications and other project documents creation;• Project team coordination and task assignment; • Viral user acquisition (using social networks mechanics);• Direct marketing channels strategy & development;

Saint Petersburg, Russian Federation

Saint Petersburg, Russian Federation

Engineer'S Degree, Technique Cybernetics

Mathematics, Physics