Sergey Orlov Email & Phone Number

Limassol, Cyprus

Limassol, Cyprus

Limassol, Cyprus

• Leading the marketing strategy, defining KPIs, and creating plans aligned with company goals
• Preparing the annual P&L for the company
• Strategically focusing on UA automation, managing a significant portion of the company's UA budget in an automated mode
• Established interaction between product and marketing, leading to a 2x increase in RoAS on one product
• Leading a team of marketing professionals (UA, AdMon, Creatives, Analytics, Automation, and ASO)
• Maintaining relationships with marketing partners

Cyprus

• Restructured the marketing team, enhancing collaboration among UA, Creatives, AdMonetization, ASO, and Analytics departments
• Rebuilt the creative marketing team
• Optimized creative production processes, including pre-production, testing, and collaboration with UA and product teams

Cyprus

• Established the marketing analytics and automation department, leading the team
• Developed a system for LTV forecasting and traffic evaluation processes
• Created a system for continuous monitoring and improvement of LTV forecasting accuracy
• Implemented an automated CPI traffic purchasing system (Ad Networks) managing a significant portion of the company's UA budget

Limassol (Lemesos), Cyprus

• Built a Continuous Integration System across all company titles
• Established a Continuous Testing System with an in-house Device Farm for iOS/Android; developed a framework that allowed QA specialists to create tests
• Led the internal automation team, implementing a wide range of business process automation tools. Launched an internal portal, a merch store, a Live-Ops calendar, and other services

Dublin, County Dublin, Ireland

• Led UA strategies across Vungle, Unity, IronSource, focusing on algorithms, tools, and negotiations with partners
• Oversaw UA for flagship titles, managing large budgets and enhancing performance
• Directed a team of ~10 UA managers

Saint Petersburg, Russian Federation

• Designed and launched a universal Continuous Integration System across all company studios and titles
• Developed and implemented a resources validation system with pre-commit hooks for game assets
• Established a Continuous Testing System integrated into the development cycle of all titles; built an in-house Device Farm for iOS/Android/Amazon
• Automated numerous business processes utilizing tools like Asana and Slack
• Created a complex Match3 automated testing system to assess level difficulty and stability

Saint Petersburg, Russian Federation

Saint Petersburg, Russian Federation

Saint Petersburg, Russian Federation

Saint Petersburg, Russian Federation

Saint Petersburg, Russian Federation

St Petersburg City, Russia