I am an experienced professional who skillfully handles even the most complex projects with precision and high quality. In my career, I achieve ambitious goals, guided by honesty, openness, and a focus on results.Over the years of working in the retail business, I have developed very good communication skills, and I have experience in building effective teams, work skills in projects (marketing, category management, budgeting, branding, establishing business processes, and much more), and most importantly, I have success in achieving set goals.I am always ready to develop and take on new challenges.Professional Aspiration:My daily goal is continuous personal and professional growth.Philosophy:I am deeply convinced that the foundation of any company's success is its people. A strong and professional team, finding inspiration in the company's tasks and goals, constitutes its most valuable asset. At the same time, at the heart of every effective team is a strong leader capable of inspiring, motivating, and uniting team members around a common goal and looking into the future. I aspire to be such a leader who not only manages but also inspires, supports, and leads the company to new heights of success.Five Key Traits That Define Me:Purposeful: I am a person who sets goals and always tries to achieve them. My ability to see far into the future and develop plans allows me to move forward, despite obstacles. I have strong internal motivation and am always ready to work towards achieving my goals.Honest: For me, honesty is not just a word, but a way of life. I always try to be open and sincere in my actions and words. My honesty and openness help me earn respect among friends, colleagues, and acquaintances.Reliable: People know that they can rely on me in any situation. I always keep my promises and am ready to help when needed. My reliability makes me a valuable friend and colleague.Collaborative: I work excellently in a team and know how to communicate effectively with different people. My ability to listen, share ideas, and work together with others is key to my success in collective efforts.Intellectual: I strive to acquire knowledge and enjoy challenges that stimulate my thinking. They help me find new ideas and ways to solve various work problems or life situations.
Brain Association
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Head Of Marketing And BdmBrain AssociationBratislava, Sk
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Head Of Marketing / BdmBrain Itbox Mar 2020 - PresentУкраинаLeading marketing and communication strategy, participating in business development, and contributing to the growth of key business metrics. Unleashing the creative potential of the team, collaborating with partners, and developing joint projects. Building the structure of the marketing team and business processes.• Organizing the work of the marketing department and effective team management, which includes a team of at least 20 members.• Developing and implementing customer acquisition and retention strategies to increase the customer base and enhance loyalty.• Developing marketing campaign strategies, including defining KPIs, budget allocation, media approach, task execution timelines, weekly reports, and post-campaign reports.• Working on audience segmentation and determining optimal communication channels for each segment, using RFM and LTV approaches.• Planning the efficient allocation of the marketing budget across various channels such as PPC, SEO, SMM, CPA networks, price aggregators, and more.• Developing, planning, organizing, monitoring, and evaluating the effectiveness of marketing initiatives, including BTL activities, promotions, advertising campaigns, advertising messages, presentations, and other marketing efforts.• Brand development for the company to strengthen identity and establish a presence in the market.• Participation in the development of a loyalty program and the strategy for building long-term relationships with customers.• Collaboration with partners and suppliers, including conducting negotiations, contract negotiations, and fostering mutually beneficial relationships for business development.• Product assortment development for the company and the introduction of new product categories to expand the product portfolio and address changing customer needs.
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Head Of Product MarketingBrain Itbox Sep 2018 - Mar 2020• Development of the company's brand;• Monitoring of the market and main competitors in Ukraine;• Development and implementation of a product promotion strategy. Knowledge of the specifics of B2B, B2C channels;• Understanding the features of off-line and on-line promotion;• Budgeting and control of the marketing budget;• Recruitment and creation of a product marketing department;• Development of KPI department (setting goals and objectives, reporting);• Participation in negotiations with distributors, retail chains, vendors;• Preparation of analytical reports / project presentations / financial statements to partners;• Construction and implementation of trade marketing strategy of the company (development, planning, protection and budgeting of activities);• Sales analysis, assortment planning, development of measures to increase sales efficiency (working with vendors: monitoring activity reporting, creating promotional activities, promotions, invoicing, payment monitoring);• Participation in pricing and assortment formation;• Analysis and control of digital channels (contextual advertising / PPC, SMM, Email)• Negotiating with developers and outsourcing companies. Statement of TZ;• Filling online resources with high-quality and relevant content;• Participation in the opening of new TTs (format development, store positioning, planning of assortment zones, promotional materials);
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Product ManagerBrain Feb 2015 - Sep 2018Украина• Formation of assortment matrices for stores;• Negotiations with suppliers on working conditions, joint marketing programs, creatingbudgeting and activity goals,• Approval of bonus and marketing payments;• Participation in the development, creation and approval of promotional materials,promotional videos, advertising messages, brand positioning;• Optimization of balances in warehouses, turnover, control of movement of goods;• Participation in the pricing of product categories;• Sales / categories / market analytics - reporting (sales dynamics, profit, profitability,balances, costs, risks) - monthly and quarterly;• Competitor analytics, reporting to suppliers;• Development and approval of a motivational program for sellers;• Optimization of business processes in retail stores;• Management of product categories on the site;• Participation in the development of a new tool for managing the site, online activities,content output.• Search for contractors and launch advertising campaigns;• Segmentation of target audience, creation of marketing content;
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Brain Retail Store DirectorBrain Feb 2012 - Feb 2015Украина
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Shop AssistantЭльдорадо Jan 2009 - Jan 2012Украина
Sergii Zhydenko Education Details
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Global Management -
Marketing -
National Academy Of Internal Affairs, KyivJurisprudence -
Construction, Expertise, Real Estate Transactions
Frequently Asked Questions about Sergii Zhydenko
What company does Sergii Zhydenko work for?
Sergii Zhydenko works for Brain Association
What is Sergii Zhydenko's role at the current company?
Sergii Zhydenko's current role is Head of Marketing and BDM.
What schools did Sergii Zhydenko attend?
Sergii Zhydenko attended American University Kyiv, Mim-Kyiv Business School, National Academy Of Internal Affairs, Kyiv, Central Ukrainian National Technical University.
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