• Publishing weekly newsletters to an audience of over 4,000 members; increasing the average open rate from 35% to 45% and the average CTR from 4.4% to 7.5% • Improved average Instagram post engagement rate from 7.28% to 8.95% and link clicks by 206% while gaining 276 followers using analytics to determine recurring trends. • Led a web development team to reformat the website, increasing average organic traffic by 28%• Instituted new SEO/SEM, email marketing, and social media standards leading to membership and first-time donations reaching the highest monthly revenue in over a year.

• Coordinating with the communications department to develop and optimize HR social media strategy while drafting copy and visual assets for recruitment posts• Arranging an overhaul of HR materials utilizing Photoshop and Canva to transform outdated internal collateral into assets that effectively support department recruitment and onboarding initiatives• Designing standardized layouts designs to streamline the branding efforts of the Radcliffe Institute• Enhancing the UX/UI of the Radcliffe Institute intranet through improvements in layout and design

• Directed overhaul of YouTube and Instagram accounts focused on SEO and content creativity• Organized competitor analysis reports for LinkedIn, Twitter, Instagram, and YouTube providing insights to advance follower growth, engagement, and advertisement performance • Modified website pages to improve UX, and published subpages sharing firm announcements• Drafted LinkedIn, Twitter, and YouTube posts utilizing SEO and creativity through research• Remodeled alumni newsletter format in conjunction with senior management and design team

• Acted as the first point of contact to 5 M+ social media followers monitoring social media comments or mentions needing a formal response while also escalating issues to management • Oversaw multiple portions of the routine Marketing and Communications report viewed by the executive marketing leadership committee; entering relevant competitor social media posts and competitor executive posts, and Covid-19 mentions • Conducted research for several social media benchmarking reports comparing Schneider Electric executives with their peers, while also comparing the company itself with direct competitors and tech firms• Uploaded several YouTube videos a week to the company webinar channel while also educating peers on the rules and practices of the channel to avoid confusion and create better utilization of the channel• Audited company/subsidiary YouTube channels ensuring they met brand guidelines and visual standards• Redesigned the company YouTube User Guide for a more creative and engaging instructional manual• Created a visual for a post celebrating the milestone of the company reaching three million followers on LinkedIn which received 5 K+ likes• Utilized Adobe Suite to design custom thumbnail images for the saved company Instagram stories

· Revive and supervise the Mayor of Southie fundraising campaign; nearly $35,000 was raised · Construct a personalized interactive map on Google that highlights our sponsors to promote their businesses to our online audience to incentivize other businesses to donate· Develop and post personal and relatable online stories of our sponsors to boost their brand image to the community to encourage potential sponsors to donate· Market the Mayor of Southie events and candidates online through Facebook and Twitter· Plan and implement the online advertisements of all fundraising events for the council · Overhaul and manage all parade social media accounts on Facebook, Twitter, LinkedIn, and Instagram to provide more professional and informative content· Expand the internship program; supervise a social media coordinator and a PR coordinator

·Customer relations liaison between clients and management ·Attended client meetings and sales calls laying out the foundation for projects·Participated in consultation on the design and layout of client advertising ·Oversaw the installation of client advertising