Sergio Forcellino Email & Phone Number

In addition to the revenue manager's role, I oversee other areas of the business as follows: - Proactive sales activities to increase my clients’ portfolio and Blastness’ market share - Participation in R&D projects and liaising with technology providers to enhance the company's service offerings - Software benchmarking - Defining new product rollout and onboarding procedures

Rome, Latium, Italy

This role involves account management, revenue consulting and sales activities. On a daily basis I manage my clients' portfolio by focusing on the following tasks:- maintaining high level of customer service with all hotel partners- supporting and training clients in the use of our Central Reservation System (CRS)- supporting and training clients in the use of Blastness business intelligence tools- analysing hotels' performances and giving strategic revenue recommendations- helping hoteliers to increase direct bookings- segmentation and business-mix analysis- organising and planning business reviews for each client on a regular basis- liaising with other departments within the company organisation (Web, SEO, SEM, technical support and administration)- liaising with OTAs’ market managers on both technical and sales matters- reporting to Project Managers and VP of Revenue Management on the business updates of my portfolio- project management activities This role allows me to take care of other business aspects:- staff training and supervising- attending Tourism Events (Exhibitions, Travel Fairs, Workshops, Expos, Conferences)

London, United Kingdom

This job position required to assist and support the clients for all the aspects concerning revenue management and distribution such as:- Market analysis- Inventory management - Rate recommendations - Competitor set evaluation- Market Mix analysis- Distribution system management- Auditing: a comprehensive and independent review of the current revenue management and pricing maturity across all profit centres- Market researches - Deliver RM trainingTo be successful in this role it was important to meet the hotel team and build a professional relationship with the management.

Christchurch

The daily tasks of this position consisted of the pace & pick-up analysis and keeping track of the bedroom rates offered by the competitors. This role also involved in supporting the business to deal with distribution issues; to identify potential opportunities and define process limitations.Key responsibilities:- Analysing booking patterns and market trends- Read pace reports daily and use analytics to make changes in hotel pricing- Open and close room inventory on booking channels - Monitor competitors’ performance providing daily, weekly, monthly market analysis using STR data reporting tool- Weekly forecasts- Budgeting- RFP negotiation process- Liaise with Sales & General Managers, CRO and reception teams- Liaise and keep a professional relationship with all system suppliers (EzRMS, Siteminder, TravelClick, Nor1, STR, Opera, Revcaster)- Ensure rate parity across the channels and liaising with OTAs Account Managers- Co-operate in pre-opening processes and systems implementations- Market research of new business tools and products (e.g rate shopping tool) - Management of the existing reports according to processes and systems- Daily/weekly reporting to the Group Revenue Manager, the Director of Sales & Marketing and the Managing Director- Provide training new members of the Team

Birmingham, United Kingdom

The daily tasks of this position consisted of pace & pick-up analysis, keeping track of the bedroom rates offered by the competitors. Key responsibilities:- Booking patterns and market trends analysis- Read pace reports daily and use analytics to make changes in hotel pricing- Open and close room inventory on booking channels - Monitoring competitors performance- Effective yield management- Weekly forecasts- Liaise with Revenue & General Managers and with the reservations team- Assist the distribution team and the Revenue Project Manager- Provide training new members of the Cluster Revenue Executive teamThese daily tasks required the use of the following Revenue Management and Hotel Systems:- EzRMS- Opera- Siteminder- Nor1- STRLast cluster:Malmaison Leeds (100 bedrooms), Malmaison Manchester (167 bedrooms), Malmaison Reading (75 rooms), (79 rooms), Hotel du Vin Wimbledon Cannizzaro House (48 bedrooms), Hotel du Vin Tunbridge Wells (34 bedrooms).Previous hotels: Malmaison Liverpool (130 rooms), Malmaison Glasgow (72 bedrooms), Malmaison Aberdeen (79 rooms), Hotel du Vin Brighton (49 bedrooms), Hotel du vin Newcastle (42 bedrooms), Hotel du Vin Poole (38 bedrooms), Hotel du Vin Henley-on-Thames (43 bedrooms), Hotel du Vin York (44 bedrooms), Hotel du Vin Winchester (24 bedrooms).

Bournemouth, Regno Unito

Topics covered:knowledge of OTAs; knowledge of Wholesalers and their distribution; Knowledge of Groups & Coaches and the importance to the Hotels; principals of rate categories (Fit, Net, confidential rates, Gross rates, Rack rates, Bar rates); Forecasting & Predictions; calculations of Average room rate, RevPAR, TRevPAR; Market Research (Market segments: Corporate, leisure, mice, groups); analyzing of the competitors; reporting (Pickups, channels performance, pricing); online promotions.

Master Of Science (Msc), International Hospitality And Tourism Management, Distinction

I particularly enjoyed this course and I received distinction for these four following units: Tourism and Hospitality Principles.

Master'S Degree, Consulenza E Management Aziendale - Marketing Management, 108/110

Consulenza e management aziendale (Consulting and company management) with mark 108/110 in “Services marketing and distribution”.

Bachelor Of Business Administration (Bba), Economics

Erasmus Lifelong Learning Programme (LLP)

Bachelor'S Degree, Economia E Amministrazione Delle Imprese - Marketing E Distribuzione

Economia ed amministrazione delle imprese (Economics and corporate administration) with mark 100/110 in “Strategy of services firms”.