Award-winning hispanic and multi-cultural creative director.Oso’s experience began with internationally renowned agencies, Ogilvy and Cathedral Spain, working for multi-national clients before settling long-term in the United States to help build the multi-cultural agency, LatinWorks, from the ground. He has generated an impressive base of strategic and creative experience, leading brands such as PepsiCo, Cine las Americas, Mattel, GlaxoSmithKline, Anheuser Bush, Mars, Miller Brewing Co, Anhauser bush, AT&T, Stripes, U.S. Cellular, Greyhound, Coca Cola, Domino’s Pizza, Hennessy and Johnnie Walker, among others.Oso leads the creative team at Big Embassy, overseeing the strategy and creative development of diverse campaigns for clients and startups such as AEM, Justos Podemos, Tianguist, TXDOT, Capital Metro, and most recently political advocacy work in Mexico and Texas. His experience as a brand builder has brought him international aclaim, winning the most coveted of the industries’ awards. Oso’s voice and digital experience with social media and other campaigns strategically targeting millenials, makes him a perfect candidate for work appealing to Millenial and Gen 2020 audiences.