Sergio Murillo Email and Phone Number

Inventory optimization and reduction of backorders:Led cross-functional teams to establish key metrics for monitoring inventory levels and backorders, resulting in a 20% reduction in pending orders within six months, significantly improving stock management accuracy.Implementation of a performance evaluation system:Collaborated with multiple business units to design and implement a comprehensive system for measuring performance by unit, which led to an 18% increase in operational efficiency by fostering better data-driven decision-making.Development of information tools for inventory alignment:Developed interactive dashboards and analytical tools in partnership with various departments, facilitating a 25% reduction in backorders and enhancing inventory balance accuracy by effectively aligning supply with forecasted demand.Development of optimized inventory models:Spearheaded the creation of robust inventory policies and a fixed-period model with safety stock, achieving a 12% reduction in inventory-related costs while maintaining service levels and ensuring on-time deliveries across business units.Continuous improvement through leadership and teamwork:Promoted a culture of continuous improvement by working closely with cross-functional teams and business units, leading initiatives that streamlined processes, enhanced communication, and drove operational excellence across the organization.

Market leadership and expansion:Founded Viajes SC and positioned it as the leading tour operator in Costa Rica for international excursions. The company experienced 200% growth in bookings within the first three years under my leadership.Digital marketing and SEO strategy to drive growth:Implemented a comprehensive digital strategy using advanced SEO techniques and social media marketing, increasing web traffic by 60% during the first year and boosting conversion rates by 35%. This strategy facilitated entry into five new international markets.Creation of strategic departments:Led the creation of sales, operations, accounting, and marketing departments under a strategic plan, resulting in a 25% improvement in customer response times and a 20% increase in internal productivity within two years.International networking and business expansion:Established a global network of contacts through participation in key international business rounds and trade shows, including IPW (USA), FIT (Argentina), and FITUR (Spain). This network helped expand operations into more than 10 countries, driving a 30% annual growth in new tour destinations.Cost reduction and financial management:Implemented financial strategies that reduced operational costs by 15% while maintaining sustained annual revenue growth, driven by efficient resource management and automation of key supply chain processes.

Development of export programs:Led the development and implementation of support programs that helped over 100 Costa Rican companies enter key international markets such as Europe, the United States, and Asia. These programs contributed to a 30% increase in national exports during my tenure.International strategy and business model consulting:Provided personalized consulting on international strategy and business models, helping more than 100 companies successfully internationalize their operations, resulting in a 25% increase in Costa Rican companies’ penetration into global markets.Participation in national and international business rounds:Participated in more than 15 national and international business rounds, facilitating meetings between importers and exporters. These initiatives generated business opportunities that resulted in a 15% increase in international contracts closed by participating companies.Lectures and training on international trade:Delivered over 40 lectures and seminars on international trade and market intelligence, training more than 200 exporters in effective strategies for entering international markets, improving their success rates by 20%.Negotiation techniques advisory:Advised over 100 vendors on advanced negotiation techniques, increasing their success rate in closing international deals by 18%. This advisory helped exporters gain confidence when dealing with foreign buyers.

Foundation and market positioning:Founded Importadora La Fama from the ground up, establishing the company as a key player in the importation and retail of construction materials, specializing in finishing products such as ceramic tiles, closets, kitchen furniture, curtains, carpets, paint, and more.Expansion into Central American and Costa Rican markets:Expanded the company's reach to operate as a wholesaler across Central America and as a retailer throughout Costa Rica, becoming a significant supplier in the region.Global sourcing and international partnerships:Led the internationalization of the company’s purchasing strategy, importing materials from various parts of the world, primarily from Brazil, Italy, Uruguay, Spain, China, and the United States. This diversification of supply lines played a critical role in positioning the company as a trusted supplier.Supplier relations and market research:Fostered strong relationships with global suppliers through effective public relations, participation in international trade fairs, and comprehensive market research, which significantly contributed to the company's growth and market presence.Exit through successful sale:Successfully sold Importadora La Fama, generating significant profitability in the negotiation. This experience contributed to the development of a core competency in managing the sale of companies, ensuring smooth transitions and maximizing value.