Extraordinary is a consulting firm specializing in international business development. Its mission is to provide personalized and effective solutions that help its customers achieve success in the global market.We are part of several business networks and business collaboration around the world, including Xceed Consulting and S-SENS Food. With our own resources, associated networks and also of independent consultants, we reach more than 50 world economies in various business sectors, enabling broad and specialized support for our customers.At Extraordary, we understand that each company is unique, so we offer personalized solutions to meet the specific needs of each customer. We help foreign companies structure and drive business in Brazil, as well as support Brazilian companies in the development of business abroad.To learn more and to contact, visit our website at www.extraordinary.com.br

Multinational company HQ in Hong Kong, leader in product development, sourcing and logistics to the most important retail chains and brands worldwide. Offices in 40 countries. Revenues: +USD 16 billion (2017).- I’ve planned and executed the company’s startup in Brazil.- I ran an extensive market intelligence research that supported the decisions in the pre-startup and implementation phasis. Market mapping (public data and paid services), networking (conversations with professionals), contacts with associations (retail, supermarkets, malls and others).- I managed the elaboration of the local Human Resources policies (salaries and benefits, training, HR in general), Corporate Services (indispensable topics of an office operation), Finance and Compliance, always in line with the company's global policies, local law and practices.- I’ve hired the senior managers and supported them to hire their teams later.- I was responsible for the high level contacts with the main Brazilian retailers in the fashion segments (clothing / footwear / accessories), home (decoration / construction), supermarkets, sports and cosmetics / beauty.- I led the commercial teams, supporting their activities in front of key customers: development of a time and action calendar, product development, coordination of international buy trips, processes and shipments follow-up, logistics and Customs administration, among others. Performance Management.- From the second half of 2016 onwards, I managed the company's offices in Mexico and Chile, in addition to Brazil. I was responsible for a staff of 32 people.- I represented the LATAM operations in the 2 senior meetings that take place in Hong Kong every year.- Some of the main clients: Brazil (Renner, Riachuelo, Centauro, Walmart, Boticário, Pernambucanas, Hering, Inbrands and Grupo Morena Rosa, among others). Chile (Falabella and Cencosud). Mexico (Liverpool, Palacio de Hierro, Walmart, Soriana, Sears and Office Depot, among others).

Alpargatas is a leading Brazilian footwear company famous for its iconic brand Havaianas. Initially known for flip flops, Havaianas has expanded to include other footwear products, apparel, and fashion accessories. Today, the brand has a global presence in over 150 countries and is renowned for its quality, comfort, and style.My contributions to the internationalization process of Alpargatas and Havaianas include:• As a member of the initial team, I played a significant role in expanding the company into new markets.• I headed business development (sales & marketing) initiatives in the LATAM and EMEA regions (in different periods of time), facilitating communication with foreign distributors, sales agents, and retailers.• To ensure the success of the internationalization process, I conducted extensive research, collected market intelligence, and analyzed data to identify key players and the most appropriate distribution channels to promote the brand.• As part of my role, I conducted market research to identify companies that would be a good fit to become part of the distribution network. I contacted these companies, conducted interviews with their key executives, collected financial information, and evaluated business references to make informed decisions. That was part of the process to onboard partners in new markets or to replace under performers.• I coordinated trade fairs and fashion/beauty shows and explored media and public relations plans to promote the Havaianas brand.• During my tenure, the distribution network grew from 8 to over 80 countries, significantly increasing the company's external market share. My contributions were integral to Alpargatas and Havaianas' growth and success.