Sergio Sanches Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

Main roles: 1. Overlook and monitoring market scenario and trends to set commercial strategy; 2. Building Private and Public Stakeholders relationship aiming strategic business;3. Deliver business growth managing new services + Organic Growth projects;4. Negotiation with +60 Insurers and +50 Hospitals aiming to promote a profitable and sustainable partnership; 5. Prepare and lead a high performance sales/relationship team (Sales Funnel/Execution);6. Private and Public Contract and proposals management.7. Commercial Report to Brazilian CEO and Global VP.

Brazil

São Paulo Area, Brazil

1. Responsible for sales and relationship with more than 500 customers including some of the main Brazilian Labs, clinics, and hospitals; 2. Lead a high performance team of 12 sales executives across the SP State;3. Increased 40% sales growth within 18 months; 4. Responsible for the sales planning, execution and results of the team.5. Interface with the sales support teams including specialists, doctors, IT, logistics, legal, and pricing staff, and managers.

São Paulo Area, Brazil

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São Paulo Area, Brazil

- New Business Hunter and Relationship development- Inbound Marketing and CRM Specialist- Digital Marketing strategist: P&L, Marketing Plan and ROI- Branding, positioning and communication strategy strong knowledge,- Expert in Integrated marketing and communication planning: diagnosis of the external and internal situation, definition of the objectives, strategies, brand positioning, tactics and evaluation criteria of the results;- Development of all marketing research work aiming to bring up innovation projects.- Insights mainly based on integrated communications, digital and social media communication tools management, - Creative Innovation for digital platforms, development of digital communications plans and outcome evaluations.

São Paulo - Sp - Brasil

- Management of Marketing and Sales (wholesale and retail) teams;- Marketing actions and campaigns using communication agencies on and offline, digital and social media, events, fairs and PR. Leaded the implementation of global brand campaigns in Brazil and strategy alignment in retail (own stores);- Product Management: Definition of product mix suitable to the Brazilian market followed by import planning with global sourcing and warehouse teams;- Management of wholesale sales team with 20 representatives responsible for bringing 85% of total company revenue and leaded an expansion plan with specific projects with large retailers in footwear and supermarkets;- Active role in the expansion of retail (own stores) by mapping and negotiating potential points of sales; - Key Accounts management following up P & L, new product development, marketing and communication strategy (bringing 20% leverage in revenue between 2012 and 2013);Strategic partnerships building aiming new sources of revenue.

Brazil / China / Usa

Responsible for marketing and sales teams in Brazil and International customers (USA, Europe, China and Australia).Responsible for the relationship and product management of Major customers (key accounts) such as Alcoa, Votorantim, CSN, CBMM, Novelis and Anglo American. Marketing Planner and manager including all corporate communication, brand positioning, Digital and social media strategy, segmentation and events (fairs and Congresses). Coordination of advertising, digital and PR agencies;Responsible for the strategic planning on short (1 year), medium (3 years) and long-term (5 years) and management of KPI 's; Responsible for the P&L of 5 company product lines; Management of importation and exportation from/to Russia, China, USA, Europe and Australia; Study of Product Mix for each customer and inventory management products in Brazil and USA;

São Paulo Area, Brazil

- Responsible for the sales team and marketing actions of MarketSystem business unit ( BU focused on CRM solutions / loyalty and frequent flyer programs/milleage );- Development of Sales and BU marketing plan - Interface and briefing to internal team of technology and products aiming to customize solution for each customer specification ;- Key Account management of medium and large consumer retails such as supermarkets large groups , drugstore chains and retail banks.

Direct involvement in the generation of new business to 4 products targeted to Pay TV operators 172: Disney Channel, Jetix, ESPN International and ESPN Brazil; Management of team responsible for marketing actions acting on all sales channels: operators, regional managers of callcenters personal sales and direct Sales;Implementation and management of communication tools and relationship between the 4 channels and pay TV operators in Brazil: new site/training/informational Newsletter Redesign/Sales Incentive campaigns, Up Grade and retention of subscribers. P&L management of 4 products (channels); Responsible for the Report of results directly to the Heads of Argentina and USADevelopment and implementation of Marketing Plan; CRM tools management and deploying rational processes on the interface with business partners. Fundraising partnerships and projects to leverage audience and revenue for the channels;Briefing and coordination of communication and event agencies aiming special projects developments and spot actions;

Responsible for product communication projects for insurance, pension plan, capitalization, investment, Brokerage, Asset Management, and managing Exchange Consortium involving actions Advertising Tools, Merchandising, Direct Marketing and specific Acquisition purposes endomarketing, loyalty and relationship to public PF and PJ.Responsible for communication of the Bank's sales channels including ATMs, Internet Banking, Mobile Banking, mobile agencies and other smaller alternative channels of Real banks and Sudameris; Project Manager of repositioning of insurance products and pension in Brazilian market; Launch of national campaigns of all products and control of results; Development and implementation of the Annual Marketing/Communication Plan; Interface with DBM and statistics modeling for development of business-relevant propensity models and intelligence to maximize results of segmentation actions.

Coordinator of communication actions and offer pay per view products: Campeonato Brasileiro, Adult Channels, Big Brother and films; Management of the maintenance cycle and activation on the relationship with subscribers through seasonal loyalty actions in addition to all actions of Cross and Up Selling through sales of pay-per-view for the base of subscribers; Responsible for the design of repositioning the SKY Premiere portfolio brand pay-per-view; SKY EXPERIENCE (Loyalty program) launch Coordinator: The programme focused on promotions directed to different audiences with the primary goal of bringing the brand SKY base subscribers, current VIVA SKY! Experience in project planning, management, and measurement of results of actions combining analytical and communication skills. Implementation of processes and actions On Going (Smart Marketing) of Cross and Up Sell, based on predictive models; - Customer loyalty and sales callcenter Incentive Campaigns coordination- Team leader at Brand Repositioning project. Envolved in the implementation of the entire 360 channel branding strategy. Coordination of the entire criative focus at On and Off line sales(TV, Marketing Direto, e-mail Marketing, mensagens eletrônicas e Telemarketing);

Planning and launching of actions plan ($ 6 mm budget) aimed at activation of cards portfolio; Performing actions addressing the inactive segments of customer base. Relationship with partners to leverage the activation offers. Responsible for the implementation of promotions for clusters of the customer base of International card (account anniversary, oldest; low users among other clusters). Coordination of loyalty actions seasonal birthday, mother's day, Christmas, among others with the goal of reducing friction and cancellation. Responsible for the development of strategies of opportunity in partnership with the areas of Business Intelligence and commercial-Interface with advertising agencies for development of all direct Marketing pieces. Coordination of incentive Campaigns support center customer retentionCoordination of the Marketing and communication plan with the advertising agencies;

Pre Mba, Business

Activities and Societies: Case Studies, Strategic Marketing plan

Mba, Marketing

Graduation, Business Administration