An award winning, results oriented negotiator with proven success increasing sales and market value. Sergio's sophisticated and professional approach to develop, lead and implement hands-on marketing strategies has consistently increased profitability for his clients. He is a natural leader with an easy-going attitude that allows conversations and negotiations to run smoothly and successfully. He has a natural eye for opportunity, one that he continually uses to his client’s advantage. Additionally, he has the innate ability to easily translate his vision to his clients in simple terms. He has worked in alliance with several celebrities, athletes and local personalities. An outstanding communicator with dynamic interpersonal skills that easily interacts with prospects & clients.

Fossil Group distributes Fossil watches & 13 additional portfolio brands to over 1,600 retail locations throughout all of Latin America. As Operations Manager responsibilities included, in addition to operating budget of 2.3 mil, to seek & negotiate personalized branded footprints within retailers (SIS), built & sustain detailed account data, implementation of universal tower program, recruitment & development of sales force.Accomplishments:• Accomplished 38% SIS sales increase across all categories over LY founded on brand & depth analysis.• Manage all operational & KPI goals for over 104 Shop-in-Shop environments in LatAm.• Designed & executed inventive sales training techniques intended for positive sales and relationship building.• Accomplished coordination of SIS installs while ensuring brand integrity, standards & KPI’s are maintained.• Developed web-based sales/brand training course focused on best practices & product awareness.• Created LatAm holiday calendar stressing each regional sales peaks & developed/executed holiday program.• Created market analysis tool by store & brand offering insight into each region. This tool is now greatly relied on from several watch brands in various departments within LatAm.• Negotiate with luxury brand leaders acquiring new door approvals; resulting in increased revenue.• Restructured LatAm territory coverage for optimal focus on customer growth & efficiency.• Analyzed & developed sales team on merchandising & KPI guidelines following each regional visit. • Created/presented all operational & KPI needs during bi-annual SM resulting in 100+ guests per meeting.

Nike Account Executive of 52 national, moderate & independent accounts throughout the Florida, Puerto Rico and Caribbean resulting in $9 mil annual revenue. Categories: watches, soccer, football, basketball, baseball, volleyball, bags, socks, training gear, yoga & accessories.Accomplishments:• Developed & implemented grassroots marketing campaigns for regional growth in 9 categories.• Lead collaboration of various departments ensuring each worked in conjunction to achieve targeted goal.• Collaborated with retailers on product assortments, merchandising strategies & inventory management.• Consistently grew territory by developing existing customer & prospecting new; led regional growth from $4 - $9 mil in 5 years by building strong partners, delivering engaging presentations & consultative sales analysis.• Awarded the Go for the Gold Bonus five consecutive months and achieved 54% growth for the year.• Coordinated, in collaboration with Ocean Dive Magazine, a product launch fashion show at Volleypalooza.• Increased results, after significant negotiations, from 1,200 to 2,400 doors at Watch Station.• Increases watch sales 62% and training gear sales increased 29%.• Overhauled failing bag category at Bealls Department Stores resulting in a 14% increase.• Consistently maintained return & cancellation rates under 1% vs. a goal of 5%.

Oversaw 52 Florida & Puerto Rico accounts & managed team of 48 assistant managers & floor supervisors, leading each to achieve visual excellence utilizing standardized merchandising procedures within SIS environments.Accomplishments:• Negotiated in-store real estate to consistently and effectively convey the Nike brand experience.• Developed planograms that maximized product while strongly representing each category within the space.• Coordinated partner scheduling to complete production and installation of all shop components including lighting, flooring, fixtures, product, and manpower.• Acquired & analyzed sales data and performed trend analyses to determine stores’ product assortments.• Designed, planned and installed 35 Nike concept shops.• Won the Most Creative Merchandising Specialist Award.• Developed and executed numerous sales contests and events that consistently delivered results.

Responsible for assisting inbound calls of existing accounts & providing service and assistance to their needs. Responsibilities include learning DOS base programing, inventory evaluation, order placement and shipping logistical data.Accomplishments:• Lead training for 25 person call center on product knowledge and terminology.• Managed southern territory by developing strong client relationships and going above & beyond for their needs.• Given opportunity to led team of 40 employees to 1996 Olympics in Atlanta, GA. for 45 days.• Part of a strong C/S team, consistently praised by clients & mgmt. for their professionalism & responsiveness.• Additional skills obtains, DOS program, 10 Key, excel, futures, product materials, mentoring & training.• Maintained knowledge of all previous & new styles, managing inventory levels & balance of customers’ needs.• Achieved all targeted goals consistently maintaining a maximum 30-second hold period for all calls in queue.