Sergio Alvarez Email & Phone Number

Niles, Illinois, United States

Manage a portfolio of wireless monitoring products, championing the voice of the customer for pro audio applicationsDocument and assess the business opportunities of unmet professional audio end user needsCollaborate with cross-functional areas to document product requirements, focusing on user experience, audio quality, ease-of-use, and ease of integrationExecute timely Alpha and Beta testing with end users, analyzing findings to determine the appropriate course of actionMaintain expert knowledge of competitive pro audio products and trends, leveraging end-user and channel partner relationships to validate and prioritize requirementsCollaborate with Regional Product Marketing & Market Development associates to address business trends with new product concepts or updatesWork with technical writers & content developers to review user documentation for accuracy regarding product features, usage, and performanceProvide internal training regarding operation, performance, application, usage environments, and ordering convention on products prior to launch, serving as the product champion at trade exhibitions during launch

Niles, Illinois, United States

Orchestrated a comprehensive alpha test for an in-ear monitoring solution by coordinating a cross-functional team and engaging diverse user groups, resulting in actionable insights that improved product performance, usability, and overall quality ahead of future development buildsTrained an intern on market research techniques and competitive analysis, leading to valuable input in product strategy meetingsGuided an intern through a comprehensive product concept that addressed key market needs in collaboration with engineering and sales

Niles, Illinois, United States

Balanced strategic priorities, business goals, user needs, technical feasibility, and time to market to define innovative system solutionsExecuted 3 phases of market research that resulted in 10 product innovations during the early stage of development, contributing to a 49% unit increase of the total 5-year forecast

Niles, Il

Led the development of a product update designed to improve reliability, audio quality and user experience, increasing revenue by $6.52 million during year oneManaged feature backlogs and successfully executed strategic launches of new firmware versions that add additional value to existing hardware products

Niles, Il

Provided written requirements on 9 product development efforts that defended market share worth $7 million in salesServed as a project manager for 7 life cycle management activities; leveraged existing professional relationships to get efforts completed promptly from the time of the initial request Attended trade shows to enthusiastically demonstrate products across various market segments, from entry-level retail microphones to flagship system solutions for professional audio applicationsImplemented procedures that enhance the capture and presentation of field incident data in order to evaluate how maintenance of line efforts impact overall customer satisfactionMaintain documentation of regional and country specific requirements associated with Shure’s wireless microphone portfolio that enable faster turnaround time for incoming product variant requests

Niles, Il

Analyzed sales and market data to facilitate business decisions for various life cycle management initiatives on both existing Shure products and new product conceptsCoordinated the setup of new models for new products in SAP and facilitated a cross-functional global discontinuation process from start to finishProduced high quality opportunity assessments that clearly communicated a crisp, clear value proposition and assessed the size of continuous business opportunitiesProvided written requirements on express product development efforts that defend market share and offered optimal recommendations based on cost, time and risk while ensuring customer needs are always met

Niles, Il

Enhanced documentation of 11 corporate procedures in order to provide accurate snapshots of current business practices, serving as educational tools to support cross-functional teamworkLeveraged Microsoft SharePoint to create and maintain a dedicated site for Global Product Management and implemented a business dashboard for a unified and centralized communication style of critical project informationOrganized performance data of 144 microphone products to help inform product roadmaps and marketing campaigns