Sergio Baldit Parra Email & Phone Number

Ciudad De México, México

Ciudad De México

• Managed Uber's official communication for cities, mainly regarding local operation and its regulation, to protect and strengthen brand reputation.
• Generated press coverage that led to positive regulatory conversations across different political landscapes. Led cross-functional teams to assure alignment across strategies from all areas.
• Outreach: cultivated and maintained relationships with local stakeholders; collaborated with local and state governments on joint-announcements; hosted press events with top Uber speakers.

Zapopan, Jalisco.

• Managed all external communications, including social media, press, and print materials.
• Developed the owned communication channels and public identity of the Mobility and Transport Office.
• Among other education programs, developed, and implemented "Luchadores Viales", a mixed-media street-theater educational performance seen by over 500k people. This program reached 100% of the public elementary schools.
• Led projects by coordinating providers, public offices, private companies, and the general public.

Guadalajara, Jalisco, México

• The campaign aimed to encourage the citizens of Guadalajara to advocate for sustainable transportation and mobilize voting in favor of a new bike lane.
• Responsible for the design and communications team, prioritizing, and delegating team tasks.
• Prepared, edited, and published written and mixed-media content, such as press releases, videos, copy for graphic material, and social media, that resulted in the "Yes" winning with more than 17,000 votes.

Ciudad De México, Distrito Federal, México

-Responsible for the management and optimization of digital media advertising budgets for a robust portfolio of clients, including RIU Hotels, Benetton, British Council, Casa Palacio, Scotts, and Accenture. -Digital media planning, reporting, and results analysis. -Relationship with national and international clients and providers.

Responsable de alrededor de 100 voluntarios de distintas edades en las instalaciones de Tiro Deportivo, durante los Juegos Panamericanos Guadalajara 2011.