Coached an 8-person team from UKIE and DACH to maximize potential and drive value for LinkedIn and customers. Led analytics and narratives development across all verticals for the UKIE Dublin team, collaborating with Sales and Marketing leaders. Spearheaded high-priority media analytics projects, including sales team relationships, insights measurement, product adoption, and industry-specific narratives.Key Achievements:- Moved to the biggest region in EMEA, impacting the top 2… Show more Coached an 8-person team from UKIE and DACH to maximize potential and drive value for LinkedIn and customers. Led analytics and narratives development across all verticals for the UKIE Dublin team, collaborating with Sales and Marketing leaders. Spearheaded high-priority media analytics projects, including sales team relationships, insights measurement, product adoption, and industry-specific narratives.Key Achievements:- Moved to the biggest region in EMEA, impacting the top 2 largest clients in the UKIE region.- Shifted focus from execution to managing people and projects as a Strategic Analyst.- Led the workstream to engage healthcare clients in the region.- Directed Insights Champions to the next level, incorporating cross-functional teams and creating BootCamp sessions for sales to provide a unified LinkedIn voice in insights, content, and measurement.- Developed the Marketing and Sales scorecard, aligning efforts between marketing and sales teams, reducing costs, and maximizing ROI for clients through enhanced effectiveness.- Co-led the Generative AI adoption team (GAIA), conducting training sessions and developing tools to push innovation with LLM models, reducing time on daily tasks such as emails and PowerPoints using Microsoft Copilot.- Generated insights for Wisdom ERG, promoting awareness of the multi-generational workforce on LinkedIn. Show less

Driving change at scale with LinkedIn Marketing Solutions customers. Coached a talented team of data analysts to maximize their potential and drive value for LinkedIn and customers. Leveraged SQL and Python to develop strategic insights, consulting with major enterprise advertisers in EMEA. Led analytics and narratives for the Technology vertical in DACH, collaborating with Sales and Marketing leaders. Spearheaded high-priority media analytics projects, including sales team relationships… Show more Driving change at scale with LinkedIn Marketing Solutions customers. Coached a talented team of data analysts to maximize their potential and drive value for LinkedIn and customers. Leveraged SQL and Python to develop strategic insights, consulting with major enterprise advertisers in EMEA. Led analytics and narratives for the Technology vertical in DACH, collaborating with Sales and Marketing leaders. Spearheaded high-priority media analytics projects, including sales team relationships, insights measurement, and product adoption. Shaped team strategy with other Insights leaders.Key Achievements:- Managed 83 client interactions with 29 accounts in Proserv and Tech, impacting 54% of LMS revenue in the region.- Expanded Insights Champions and Masterclasses globally, creating an asset page with videos, decks, and classes for addressing client problems with insights.- Developed narratives for key verticals and special moments like Black Friday, Summer, and End of the Year.- Participated in ERGs for inclusion, building narratives for Pride and Multi-Generational Workforce.- Became the global leader for Wisdom ERG, promoting diversity in marketing and highlighting the strengths of older workers. Show less

Coached a talented group of data analysts, building and leading an insights team to support DACH. Leveraged tools like SQL and Python to develop strategic insights from LinkedIn's datasets, consulting major enterprise advertisers in EMEA. Led analytics and narratives for the Technology vertical, collaborating with DACH Sales and Marketing leaders. Spearheaded high-priority media analytics projects, including sales team relationships, insights measurement, product adoption, and industry-specific… Show more Coached a talented group of data analysts, building and leading an insights team to support DACH. Leveraged tools like SQL and Python to develop strategic insights from LinkedIn's datasets, consulting major enterprise advertisers in EMEA. Led analytics and narratives for the Technology vertical, collaborating with DACH Sales and Marketing leaders. Spearheaded high-priority media analytics projects, including sales team relationships, insights measurement, product adoption, and industry-specific narratives and worked with other Insights leaders to shape team strategy.Key Achievements:- Hired and trained 2 new analysts, expanding the team.- Conducted 73 client interactions with 24 clients in Tech, Professional Services, and Financial Services, impacting 55% of LMS revenue in the region.- Developed analyses that supported the largest sales contract in the region.- Created the Insights Masterclasses as part of the Insights Champions project, enhancing insights' impact on sales across all EMEA sales teams. Show less

Partnered with the LinkedIn Marketing Solutions sales team to optimize customer value from their marketing investments on the platform. By leveraging LinkedIn's robust first-party data, I crafted compelling narratives and strategic insights that guided clients in the DACH region towards achieving their business objectives.In my role, I consulted the sales team, providing critical knowledge about available insights and their application. Based on feedback, I conducted tailored training… Show more Partnered with the LinkedIn Marketing Solutions sales team to optimize customer value from their marketing investments on the platform. By leveraging LinkedIn's robust first-party data, I crafted compelling narratives and strategic insights that guided clients in the DACH region towards achieving their business objectives.In my role, I consulted the sales team, providing critical knowledge about available insights and their application. Based on feedback, I conducted tailored training sessions and workshops to ensure the team effectively utilized data-driven insights. Additionally, I positioned LinkedIn within clients' attribution models, proving value and calculating ROI.Key Achievements:- Successfully managed 229 client interactions with 88 clients in the Technology, Professional Services, and Financial Services sectors, significantly impacting 54% of the Marketing Solutions revenue in the region. - Led a team of 5 to develop processes and technology that streamlined and measured the efforts of 70 analysts worldwide. This initiative enabled precise revenue impact measurement and enhanced the delivery of valuable assets to clients. - Directed the Insights Champions initiative, leading 36 sales team members to become points of contact for on-demand tools. This project impacted 150 sales members across EMEA, resulting in a 35% increase in tool usage and improved client engagement.By integrating advanced analytics, strategic planning, and effective training, I ensured that both the sales team and our clients maximized their return on investment from LinkedIn's marketing solutions. Show less

I collaborated with the LinkedIn Marketing Solutions (LMS) sales team to drive customer value through data-driven marketing strategies. Leveraging LinkedIn's first-party data, I developed impactful insights and narratives that helped clients achieve their business goals in the LATAM region.Key Achievements:- Impacted 40% of LMS revenue in LATAM during 2019 by providing strategic insights to clients.- 107 client interactions with 53 clients in tech, education, professional… Show more I collaborated with the LinkedIn Marketing Solutions (LMS) sales team to drive customer value through data-driven marketing strategies. Leveraging LinkedIn's first-party data, I developed impactful insights and narratives that helped clients achieve their business goals in the LATAM region.Key Achievements:- Impacted 40% of LMS revenue in LATAM during 2019 by providing strategic insights to clients.- 107 client interactions with 53 clients in tech, education, professional services, and government, driving 49% of regional revenue.- Developed 15 automated tools, enhancing client service and freeing time for top-tier client focus while training the team for optimal tool usage.- Expanded regional tools globally, creating 20 tools that supported 350 clients worldwide.- Contributed to regional leadership initiatives, shaping account distribution and sales strategies.Strengthened agency relationships by speaking at two regional events. Show less

Led the ETO Program for Agencies at Google, responsible for acquiring new advertisers to Google AdWords (Search, Display, YouTube, Analytics, and Shopping) through Direct Acquisition or Publicity Agencies. Managed a team of 30+, including 11 Sales Consultants, 13 Campaign Specialists, and 2 Supervisors.Key Achievements:-Successfully implemented a new portfolio management model in under six months.-Managed a $20M+ portfolio quarterly, exceeding goals by over 20% for four… Show more Led the ETO Program for Agencies at Google, responsible for acquiring new advertisers to Google AdWords (Search, Display, YouTube, Analytics, and Shopping) through Direct Acquisition or Publicity Agencies. Managed a team of 30+, including 11 Sales Consultants, 13 Campaign Specialists, and 2 Supervisors.Key Achievements:-Successfully implemented a new portfolio management model in under six months.-Managed a $20M+ portfolio quarterly, exceeding goals by over 20% for four consecutive quarters.-Achieved over 100% year-over-year growth and 40% quarter-over-quarter growth.-Recognized as the top agency team globally in Q2 2017.-Reduced attrition by 50% through effective coaching and development.-Promoted four team members to Manager positions and trained all managers in coaching techniques.Responsibilities:-Developed strategies to enhance sales and revenue, collaborating with SMB agencies to deliver optimal results using AdWords resources.-Fostered a partnership-driven team environment to add value to clients' businesses using Google products.-Motivated the team to achieve personal and group targets.-Oversaw people management, including recruitment, selection, and continuous coaching.-Created and updated customer and performance reports, collaborating with the international team in Phoenix, Arizona.-Coordinated training schedules with the Training team to ensure all team members stayed current with Google's product and process updates. Show less

Worked with Oracle Database, MS SQL Server, MS Access, MS Excel, Siebel, Salesforce, and Tableau to develop tools and design CRM and BI processes. Created reports to support marketing and sales strategies and trained teams on utilizing these tools and reports effectively.Key Achievements:Designed and implemented CRM and BI processes, enhancing data-driven marketing and sales planning.Developed and delivered comprehensive training programs for sales and marketing teams… Show more Worked with Oracle Database, MS SQL Server, MS Access, MS Excel, Siebel, Salesforce, and Tableau to develop tools and design CRM and BI processes. Created reports to support marketing and sales strategies and trained teams on utilizing these tools and reports effectively.Key Achievements:Designed and implemented CRM and BI processes, enhancing data-driven marketing and sales planning.Developed and delivered comprehensive training programs for sales and marketing teams, ensuring efficient use of new tools and processes.Successfully established the Demand Generation Committee, positioning CRM and BI processes, reports, and KPIs as key drivers for demand generation.Positioned technology as a central strategy for marketing and sales planning, fostering an environment of data-driven decision-making.By leveraging advanced databases and analytical tools, I ensured seamless integration of technology into marketing and sales strategies, driving significant improvements in efficiency and effectiveness. Show less

Led a dynamic team of 20 young professionals, responsible for demand generation and audience profiling for 35 annual in-person conferences across Brazil, Argentina, Colombia, and Mexico. Spearheaded initiatives that improved list generation speed by 35% and directly contributed to 30% of event attendees. Utilized Salesforce for efficient data management and lead generation. Focused on training, coaching, and quality assurance, resulting in the promotion of team members to key roles in sales… Show more Led a dynamic team of 20 young professionals, responsible for demand generation and audience profiling for 35 annual in-person conferences across Brazil, Argentina, Colombia, and Mexico. Spearheaded initiatives that improved list generation speed by 35% and directly contributed to 30% of event attendees. Utilized Salesforce for efficient data management and lead generation. Focused on training, coaching, and quality assurance, resulting in the promotion of team members to key roles in sales, sponsorships, and finance.As a strategy professional, I was responsible for generating the results reports and consolidating market information to help the executive decision making of what event subjects we should invest in. Show less

Spearheaded online campaigns and supported the execution of major events, including Oracle Open World Latin America 2010—the largest event of its kind in Brazil, achieving a financial break-even through strategic planning and sponsorships. Managed demand generation, developed and segmented contact lists, and executed invitation campaigns using Oracle Business Suite and CRM. Oversaw event website design, monitored subscriptions and payments, and coordinated event check-in for over three days… Show more Spearheaded online campaigns and supported the execution of major events, including Oracle Open World Latin America 2010—the largest event of its kind in Brazil, achieving a financial break-even through strategic planning and sponsorships. Managed demand generation, developed and segmented contact lists, and executed invitation campaigns using Oracle Business Suite and CRM. Oversaw event website design, monitored subscriptions and payments, and coordinated event check-in for over three days. Utilized Oracle databases and Excel for meticulous event planning and financial management. Show less

Managed core Oracle databases covering customers, prospects, products, sales, marketing, support, and education. Collaborated across departments to create EasyBase, a data warehouse integrating diverse data for a 360-degree client view, enhancing sales insights and revenue generation. Trained a team in Bangalore and the field sales team on using EasyBase, significantly improving data utilization. Ensured timely and quality lead sharing between marketing and sales, boosting MQL to SQL conversion… Show more Managed core Oracle databases covering customers, prospects, products, sales, marketing, support, and education. Collaborated across departments to create EasyBase, a data warehouse integrating diverse data for a 360-degree client view, enhancing sales insights and revenue generation. Trained a team in Bangalore and the field sales team on using EasyBase, significantly improving data utilization. Ensured timely and quality lead sharing between marketing and sales, boosting MQL to SQL conversion by 20%. Developed targeted lists for campaigns, increasing campaign response by 25% and lead generation by 18% using Oracle Database, Oracle Business Suite, and Oracle CRM. Show less

As a report analyst, using the database to create performance and CS Rep quality reports to the Help Desk Managers

Utilized IBM DB2 to manipulate data and generate target audience lists based on product ownership, demographics, and behavior for marketing event invitations.

Help Desk for Rhodia