Sergio Paz Email & Phone Number

San Francisco, CA

Burlingame, California

• Senior Analyst, Partner Marketing & Loyalty CommunicationsDeveloped marketing strategies, large scale marketing campaigns and communication plan for new and existing high profile partnerships consisting of SoMe, email.
• Managed Virgin America's multi-million-dollar loyalty partnership business, with portfolio of 40+ partnerships (including AMEX, Points.com, Silvercar, Rocketmiles, Citibank).
• Identified opportunities and grew an underperforming partnership portfolio, meeting revenues goal and exceeding them by 6% and 10% for 2015 and 2016 respectively; generating incremental revenue of $14M+ on.
• Launched new innovative partnerships with Airbnb and Starwood; alongside the successful execution of the Hawaii and Denver markets launches and openings.
• Project managed digital promotions and developed communication plans supported by email, social media, web to support FFP, new member acquisition, and drive traffic to VirginAmerica.com, building loyalty base for.
• Built strong social media and brand presence across Twitter, Facebook, and Instagram platforms for loyalty members; implementing marketing and promotion tactics to retain and grow loyalty and followers on Facebook.

San Francisco Bay Area

Evaluated, developed, and managed 5 - 7 event marketing opportunities a quarter, including meet-ups, tradeshows, and speaking engagements aligned with sales goals and product roadmap to drive awareness and lead generation. - Spearheaded leadership events with emphasis on brand awareness, created new business partnerships and produced an innovative product.

San Francisco

- Contracted to assisted the Marketing team in coordination of a series of Cloud meet-ups aimed at creating qualified leads and networking opportunities for the sales organization.- Facilitated event logistics, including venue, vendors, speakers, registration and attendee tracking, presentation and materials support and pre- and post-event evaluations..

San Francisco

- Organize grassroots events to generate a member and volunteer pipeline for LGBTQ organizations.- Secure necessary funding through networking with local community and volunteer groups.- Secure and coordinate the participation of 60 local groups/organizations and 550+ participants.

San Francisco

Owned business operations of the San Francisco’s Flagship Store, implementing all corporate policies and operational procedures to ensure financial success; composed weekly business analysis reports and payroll reports to remain within operational budget and collaborating with District and Regional Managers to coordinate promotional strategy.- Achieved.