Sergio Paz Email & Phone Number

San Francisco, Ca

Burlingame, California

Senior Analyst, Partner Marketing & Loyalty CommunicationsDeveloped marketing strategies, large scale marketing campaigns and communication plan for new and existing high profile partnerships consisting of SoMe, email, web and other direct marketing channels. • Managed Virgin America's multi-million-dollar loyalty partnership business, with portfolio of 40+ partnerships (including AMEX, Points.com, Silvercar, Rocketmiles, Citibank).• Identified opportunities and grew an underperforming partnership portfolio, meeting revenues goal and exceeding them by 6% and 10% for 2015 and 2016 respectively; generating incremental revenue of $14M+ on VirginAmerica.com through social media, email marketing and display advertising.• Launched new innovative partnerships with Airbnb and Starwood; alongside the successful execution of the Hawaii and Denver markets launches and openings.• Project managed digital promotions and developed communication plans supported by email, social media, web to support FFP, new member acquisition, and drive traffic to VirginAmerica.com, building loyalty base for Virgin America to 4M+ Elevate members• Built strong social media and brand presence across Twitter, Facebook, and Instagram platforms for loyalty members; implementing marketing and promotion tactics to retain and grow loyalty and followers on Facebook (700k+) and Twitter (800k+).• Created ongoing brand loyalty communication content for email campaigns, social media, newsletter, online shopping mall, web. • Oversaw the creative development, production and execution of over 100 multi-channel campaigns a year to build brand awareness, implementing multivariate testing tactics to improve email open and click thru rates and effectively increasing brand loyalty and grow email sign ups 150k+.

San Francisco Bay Area

Evaluated, developed, and managed 5 - 7 event marketing opportunities a quarter, including meet-ups, tradeshows, and speaking engagements aligned with sales goals and product roadmap to drive awareness and lead generation. - Spearheaded leadership events with emphasis on brand awareness, created new business partnerships and produced an innovative product pipeline that allowed for expansion into a new market- Executed promotional strategies, event logistics, vendor contracts and relations, sales training, post event evaluations, marketing operations and social media- Collaborated closely with senior product management team and owned the promotion roadmap, promotional strategy and marketing development, campaign coordination, calendar, promotion optimization and execution

San Francisco

- Contracted to assisted the Marketing team in coordination of a series of Cloud meet-ups aimed at creating qualified leads and networking opportunities for the sales organization.- Facilitated event logistics, including venue, vendors, speakers, registration and attendee tracking, presentation and materials support and pre- and post-event evaluations. - Helped to develop promotional strategy including social media, content, event invites, registration management and event advertising.

San Francisco

- Organize grassroots events to generate a member and volunteer pipeline for LGBTQ organizations.- Secure necessary funding through networking with local community and volunteer groups.- Secure and coordinate the participation of 60 local groups/organizations and 550+ participants.

San Francisco

Owned business operations of the San Francisco’s Flagship Store, implementing all corporate policies and operational procedures to ensure financial success; composed weekly business analysis reports and payroll reports to remain within operational budget and collaborating with District and Regional Managers to coordinate promotional strategy.- Achieved store sales goals while experiencing 50% to 70% traffic decreases; built and maintained high traffic to sales conversion ratio from 6% to 20% in West Coast region through customer service and outbound phone clienteling; - Accountable for building the business of San Francisco’s SF Center store from $1.3MM to $ 2.7MM, while surpassing personal sales goals/quotas, averaging more than $400,000 annually.- Participated alongside senior management in the successful remodel, reopening and rebranding of 6 stores across the district to ensure alignment with new company products, marketing, mission statement.- Responsible for the training, development and sales revenue goals for a team 25+ associates, and the product and sales training of various Top 100 store teams within the district.