Sergio Mandelli

Sergio Mandelli Email and Phone Number

Head of Go to Market Iberia @ Plenitude España
Madrid, ES
Sergio Mandelli's Location
Madrid, Community of Madrid, Spain, Spain
About Sergio Mandelli

Digital professional with 20+ years of experience in marketing and communication, sales and technology. Experienced team leader with proven track record with excellent communication skills at all levels of organization. A dedicated, results driven digital marketer recognized for successfully driving complex and industry disruptive initiatives. Analytical, data driven and entrepreneurial attitude to decision making while balancing business needs, quality standards and innovation.EXPERTISEBusiness management, Agile Scrum® Agile SAFe 5.0 management, data-driven marketing management; martech stack strategy, implementation & management; brand and creative services; advertising & media planning; sales planning, performance marketing; behavioural marketing; customer relationship management, engagement&loyalty, customer data management; API management.PLATFORM EXPERTISEGoogle Marketing Platform (GA 360, Tag Manager, DV 360, Search Ads360, Optimize), G-Search Console, G-My Business, Apigee; Oracle Blukai, Maxymizer, Responsys; SAS 360, Commanders Act, Salesforce Commerce Cloud, Microsoft Dynamics, Aptus; CMS: Adobe EC, Oracle CE, HP Teamsite; Yext Listing, Pages; Content Square, Semrush; Sprinklr, Hootsuite, Sprout Social, Trust Pilot, Similar Web; Google Data Studio, Domo, Tableau; Facebook Business Manager; Oracle for Utilities –Opower.

Sergio Mandelli's Current Company Details
Plenitude España

Plenitude España

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Head of Go to Market Iberia
Madrid, ES
Sergio Mandelli Work Experience Details
  • Plenitude España
    Head Of Go To Market Iberia
    Plenitude España
    Madrid, Es
    View
  • Plenitude España
    Head Of Digital Transformation, Communication& Media
    Plenitude España Jul 2023 - Present
    Santander, Cantabria, Es
    Helping in the development of Eni Plenitude business across Iberia by ensuring a consistent brand and consumer marketing strategy, highest standards in execution across the entire funnel through marktech, agile methodology and a consumer centered proposition.
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  • Plenitude España
    Head Of Digital Transformation
    Plenitude España Jun 2022 - Present
    Santander, Cantabria, Es
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  • Plenitude
    Digital Marketing And Sales Chapter Lead Europe
    Plenitude May 2021 - May 2022
    Devised digital scale up model roadblock coordinating with France, Spain, Greece and Italy marketing teams to set a retail future-proof presence of Plenitude.
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  • Eni Gas E Luce
    Head Of Digital Marketing And Sales
    Eni Gas E Luce Jul 2017 - Apr 2021
    Head of Digital Marketing and Sales at Eni gas e luce S.p.A.- devised and implemented the digital value stream bringing acquisition from 4% to 25% of the commodity sales mix overperforming CTA, volumes and retention KPIs; implemented cross channel lead generation funnel ensuring solid contribution of HVAC and energy transition businesses actual sales;- formed and lead a multidisciplinary marketing team for the digital M&S growth: from product management to media full-funnel, promo and sales ops, UX and CRO for ROI maximization; - lead innovation and growth hacking 3 years long project through Agile Scrum® framework, as key stakeholder of the digital boost project through team spin-offing by company HQ, redesigned vendor engagement model and skill internalization to maximize teamwork blend, effectiveness to guarantee competitive advantage.
  • Eni
    Digital Marketing Manager Europe (Eni Retail Gas&Power)
    Eni Oct 2014 - Jun 2017
    Rome, Piazzale Enrico Mattei, 1, It
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  • Eni
    Digital Marketing And Customer Engagement Manager - Europe (Eni Retail G&P)
    Eni Oct 2014 - Jun 2017
    Rome, Piazzale Enrico Mattei, 1, It
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  • Wunderman
    Group Client Service Director
    Wunderman Sep 2010 - Oct 2014
    - formed and lead the Nokia dedicated marketing services and e-commerce team for Italy; eventually lead regional role ensuring 25% growth YoY to the agency business; - appointed as business director of the Milan office: launched, devised and nurtured global accounts like Microsoft, Costa Crociere, Diesel, P&G, Novartis.
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  • Wunderman
    South Europe Client Lead - Team Nokia
    Wunderman Jan 2012 - May 2013
    Generating synergy and value for Nokia across Italy, Spain, Portugal, Greece and Israel leveraging digital innovation and glocal approach of the Wunderman Network.
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  • Wunderman
    Senior Account Director
    Wunderman Nov 2009 - Nov 2010
    Wunderman EMEA - Nokia Team Leader
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  • Ddb & Tribal Worldwide, Amsterdam
    Account Director
    Ddb & Tribal Worldwide, Amsterdam Mar 2008 - Nov 2009
    Amstelveen, Nl
    Volkswagen.Unilever food, Novartis Consumer Health, Brums, The North Face, OVS Industry, Citifinancial, E-Capital Partners, Cesvi.
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  • Profero
    Account Manager
    Profero Dec 2007 - Mar 2008
    London, Gb
    Nike Football, Lufthansa, Jack Daniel's.
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  • Brainframe - Mediamakers
    Owner
    Brainframe - Mediamakers Oct 2003 - Nov 2007
    Delivering tailor made communication for niche luxury brands with strategic attitude for crossmedia convergency (Digital, ATL, Retail).Top Client: Stuart Weitzman - New York, Europe Brand repositioning.
  • Altoprofilo S.P.A.
    Information Designer
    Altoprofilo S.P.A. Jun 2000 - Sep 2003
    Information designer for digital media, developing brands digital communication strategy, web applications focusing on UX development, media research, creativity (copywriting).Clients: Telecom Italia, We Bank-Banca Popolare di MIlano, H3G.
  • Dnm S.P.A.
    Digital Copywriter
    Dnm S.P.A. Jan 2000 - Jun 2000
    DNM S.p.A. (now Fullsix S.p.A.) copywriter and editor for Telecom Italia Net (Tin.it) online news service.
  • Rai - Radio Televisione Italiana
    Radio Journalist - Internship
    Rai - Radio Televisione Italiana Jun 1999 - Dec 1999
    Radio Journalist at:- RAI (Italian public broadcasting radio-television) - ORF (Austrian Public Broadcasting Radio Television) in Vienna

Sergio Mandelli Education Details

  • Università Degli Studi Di Trieste
    Università Degli Studi Di Trieste
    Communication Science
  • University Of Vienna
    University Of Vienna
    German For Economics
  • Università Degli Studi Di Trieste
    Università Degli Studi Di Trieste
    Digital Media)
  • Università Degli Studi Di Trieste
    Università Degli Studi Di Trieste
    Communications
  • University Of Bremen
    University Of Bremen
    Media Studies
  • Liceo
    Liceo "Classical Studies" Istituto Gonzaga ­ Milano

Frequently Asked Questions about Sergio Mandelli

What company does Sergio Mandelli work for?

Sergio Mandelli works for Plenitude España

What is Sergio Mandelli's role at the current company?

Sergio Mandelli's current role is Head of Go to Market Iberia.

What schools did Sergio Mandelli attend?

Sergio Mandelli attended Università Degli Studi Di Trieste, University Of Vienna, Università Degli Studi Di Trieste, Università Degli Studi Di Trieste, University Of Bremen, Liceo "classical Studies" Istituto Gonzaga ­ Milano.

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