Serkan Taskin Email & Phone Number

Jeddah, Makkah, Saudi Arabia

Jeddah

Jeddah Governorate, Saudi Arabia

Jeddah, Saudi Arabia

Jeddah Governorate, Saudi Arabia

Istanbul, Turkey

Active/Key Role in Joint Venture Projects ie: China and Indonesia- MoU: Gaining alignment of the partner candidates on scope and key elements of the project - Diagnosis: Value chain analysis of strategic brands, gaps & opportunity analysis by segment (retail audit, HHP, U&A). Understanding the GTM mosaic and sales capabilities of the potential partner- Winning Portfolio: Brand/product (size, flavour, texture) and packaging (brands in local language) - Live Market Test: Planning and alignment on regions, channels, duration & KPIs- 5 Year Business Plans & CAPEX: Preparation of P&L scenarios, cash flow, regional/category expansion, GTM mosaic design etc- Agreements: Supporting the reparation of JV and Licensing Agreements (shareholding, phasing, governance, capital, expansion plans, key operational roles etc)- Team Establishment: Gaining alignment on the key operational roles, onboarding process planning

Strategy & Planning:- prepared 3 year operational plans for key markets and assisted the start-ups. i.e: Egypt, Iraq - active role in Ülker International 5 Year Strategy preparationAccountable for Planning & Start-Up of New Market Entries: - defined the relevant go2market model, product portfolio and organizational requirements via internal/external environment, market dynamics and trade structure assessments. i.e: S. Africa, Morocco - identified financials of the entry plans. i.e: P&Ls, cash flows etc. - assisted market entry start-up periods and oriented local teams.- assessed distributor candidates of current & potential export markets. i.e: Egypt, UAE, Morocco, Senegal, Ghana, Ethiopia, Algeria etc.Sales Automation Systems- hands on implementation i.e: 7 distribution centers with 60+ HHTs in Egypt- reporting packs developmentManaging Exports to West Africa- exports to 15 countries (sales reached 38% above YAGO)- leading 360 marketing campaigns i.e: Senegal Biskrem Consumer Promotion- opening new markets i.e: NigeriaBusiness Effectiveness Improvement Projects: - redesigned the pricing decision process, developed related tools and trained the sales team. - driving role in SIMS (Sales Information Management System) project.- developed Distributor Assessment Process, assisted the assessment of main distributors.Market Visits / Reports: - Prepared detailed market reports: i.e: Saudi Arabia, Egypt, South Africa, Nigeria, Morocco, Algeria, Lebanon, Senegal, Ghana, Ethiopia, Germany, Romania etc.

Istanbul, Turkey

- Developed portfolio & placement strategies for main brands in key markets- Initiated, planned and coordinated visibility drives: In store displays & stands, all kinds of POP materials for main brands- Lead distribution drives: Developed incentive programs, trainings etc.- Planned & executed launch meetings.

Istanbul, Turkey

Accountable for marketing activities of all Ülker brands in S. Arabia, Egypt, Pakistan, Germany i.e: Biskrem, Napoliten, Ülker Turkish Labneh, Peki etc.- Launch & Relaunch of Brands: managed product & packaging development projects. Lead the launch process. Prepared & presented post evaluation reports.- ATL / BTL Activities & Consumer Promotions: Managed TV, outdoor, radio & press campaigns and lead consumer promotions of main brands in key international markets. i.e: Napoliten, Biskrem, Chocosandwich, Tea Biscuits etc. in S. Arabia, Algeria, Bulgaria- Brand Performance Tracking: Analyzed brands’ performances through sales reports, retail audit data, U&A studies, concept & use tests and FGD studies, took required actions & reported to top management.- Private Label Projects: Coordinated private label projects of Germany Key Account Chains. i.e: Kaufland, Lidl etc.

Istanbul, Turkey

Bachelor Of Science In Economics, Economics

Education record