Serkan Bal Email & Phone Number

Turkey

Istanbul, Turkey

Istanbul, Turkey

İstanbul

- Coordinated the launch of the new prepaid pay-tv product that enabled the firm toacquire price sensitive customers.- Created promotional campaigns for both prepaid and basic products with a focus oncustomer acquisition.- Worked closely with the marketing communication department to set the generaltheme and tone for the marketing materials such as POP materials, TV ads etc.

Istanbul, Turkey

- Designed, tested and ran marketing campaigns of Turkcell TV+ service, was responsible of consumer acquisition & retention.- Managed Turkcell TV+ Loyalty Program.- Been the lead in end-to-end product performance monitoring of Turkcell TV+.- Renovated the business reporting infrastructure of Turkcell TV+ and multiplied the data collected.- Prepared extensive dashboards, reports and competitive analysis charts.- Generated business intelligence via various third-party analytics tools such as Google Analytics.- Managed the Turkcell TV+ SEO project and with a focus on content marketing, redesigned the URL building structure and content detail pages of the service website to make it SEO friendly.- Managed third party firms responsible of SMS channel and business intelligence tools as a vendor manager.- Worked with the team to release the v2.0 of the Turkcell TV+ service which had advanced technological features such as nPVR, multi-profiles, time-shift up to 12 hours, recommendation engine etc. Coordinated the development of the new business reporting infrastructure of the new v2.0 platform.- Took active role in the design, implementation and content-analysis of the innovative "Internet TV" product within Turkcell TV+.

Istanbul, Turkey

Strategized the 360-degrees Communications Campaign to increase the visit frequency of the youth segment to the TİM stores and to increase the mobile phone purchase rates from these stores.

Istanbul, Turkey

Assisted the Market Development Department by taking active role in analyzing new market opportunities, estimating the risk with the current and potential clients and keeping track of the market fluctuations.

Istanbul, Turkey

Analyzed the consumer data with the Research and Development department and actively participated in preparation of a new product manual to improve the service quality and customer satisfaction.

Android Development

- As a graduation project; created a companion android app called "The Vault" for the highly-acclaimed console game Destiny..

Master Of Business Administration (Mba), Business Administration And Management, General, 3.44/4.0

Activities and Societies: Member of Sabancı MBA Club, Oct 2010 - May 2012 Member of Social Responsibility Committee, Oct 2010 - May 2012.

Bsc., Chemistry

Activities and Societies: Member of Marmara University Climbing and Nature Sports Club Synthesis and Applications of Poly(hydroxybutyrate).

4.54/5.00

Activities and Societies: Member of the Handball Club and Swimming Club Graduated as 4th in 2005 Seniors' Classes.