Serkan Ulaş Email & Phone Number

İStanbul, Istanbul, Turkey

Pre-sales and delivery excellence of Ericsson Network Management and Automation Portfolio across the entire region, Middle East and Africa.

Driving the delivery of Network Management, Orchestration, Analytics, and Assurance solutions across the entire region/market area of Middle East & Africa (67 Countries and more than 200 Customers).Leading and ramping up teams distributed in different geographical areas/HUBs (East & South Africa, West Africa, North Middle East, and Gulf Cooperation Countries) to deliver the high-quality solutions/projects.► Align people, systems and structure, and culture to deliver value.► Ensure the proper delivery model and right delivery efficiency.► Define and run programs and strategies to achieve the financial targets.► Working closely with Service Delivery Units, Business Areas, Project Management Office, and Accounts across the region► Follow up on the financials with the sales/account teams across the region to ensure achievement of the financial targets in terms of Order Booked, Net Sales and Unadjusted Margin► Center Point of Escalations for Resource fulfillment, Delivery Mix/Model and act as interface towards Global Service Delivery organization.► Guide the organization on the preparation of service delivery assets and promote the adoption of the global assets developed by the respective solution and service delivery organizations.► Leading System Integration Team (Solution Architects, Solution Engineers, Customizations, and the Partners) to succeed in delivering high quality solutions.► Create Resource forecast for every account team, leveraging on the sales funnel and the proper understanding of the need during the project execution.► Set Individual Performance and Development goals for each team member that ensures the fulfillment of the growth objectives.► Talent acquisition to ensure meeting the regional demand and building up the right competence while maintaining the team utilization within the target.

Turkey

Member of Country Leadership Team to develop and execute the local strategic plan aligned with Ericsson’s regional and global overall strategy.Member of Ericsson Middle East and Africa Region Mentor Team for the guidance of high-profile candidates to develop their skills and achieve a particular outcome. ► Oversee and develop the local strategic plan aligned with Ericsson’s regional and global overall strategy ► Lead sales, business development, and delivery activities for a wide range of Ericsson and partner products (Telco Core, RAN IoT, Cloud, NFV, Private Networks, HW, SW, PS, System Integration, Managed Services, Consulting, etc.).► Drive Ericsson organization to position global material, roadmap, and technology offerings.► Develop and maintain long-term relations with major customers both in telco and enterprise domains.► Manage P&L of multiple customer accounts; Telecommunication and Enterprise Customers (direct-sales and also through channel partners) from various industries in Turkey► Overhaul the in-house sales team, sales channels and build ecosystem partnerships to achieve long-term goals ► Sponsor delivery projects as the ultimate accountability.► Manage a team of Account Managers and side organizations such as business, finance, etc.► Cultivate deep client business and technical relationships with C-suite, decision-makers, and influencers.► Work closely with the C-level top management to implement a strategy that delivers accurate data that can be used for future decision making.► Manage the relationship with existing customers and develop business with potential new customers.► Identify new sales opportunities, up-selling and cross-selling, funnel management, and business development► Mentor, Coach, and Guide high-profile talents and stellar sales team to develop their skills and achieve a particular outcome. ► Define, analyze, and implement KPIs that align with the business objectives.

Istanbul, Turkey

Secure short and long-term profitable business for the company through proactive business development and management of company resources based on fundamental understanding of the customers’ business, operations and objectives. ► Responsible to secure short and long-term profitable business for the company. ► Manage highly critical and strategic sales activities.► Drive rigorous business development execution, oversight, and KPI management including forecasting and pipeline management► Accountable from start to finish of the sales and delivery process including cash collection. ► Accountable for customer relations including customer satisfaction and loyalty.► Identify new sales opportunities, up-selling and cross-selling.► Developing a trusted advisor relationship with key customer stakeholders and executive sponsors

Istanbul, Turkey

Responsible for the sales activities and account management of a strategic customer (Fixed and Mobile Telco operator) for 2G/3G CS&PS Core Network (MSC, MGW, HLR, STP, SGSN, GGSN, DPI, etc..), 4G (VoLTE/IMS, EPC, etc…), Telco Cloud, Unified Communication and Application Products& Solutions portfolio and Service.► Leading the sales and delivery teams within the local and global organizations.► Manage the modernization of Telco Core Network with the introduction of 4G Core (IMS/VoLTE, EPC, CGN, Optimization) and Cloud Transformation projects

Istanbul, Turkey

As a Senior Solution Architect, I had been the first point of contact between the customers and product sales team as well as product development groups for mainly IMS, Packet Core, Multi-Screen TV, WAP, SMS/MMS-C.I achieved a wide line of vision by working on various positions of software product development and managed to add value to the projects attended so far with the experience gained along with a result-oriented approach.In addition to that; I was a member of the Global Assessment Team for Service Integration domain (2012-2014)I hold Ericsson Certified Senior Solution Architect and Certified for Information Technology Infrastructure Library (ITIL) V3 Foundation.Some of the responsibilities are;► Create, present, and implement competitive solutions by partnering with customers to analyze needs, gather specifications and situational requirements to create effective solutions specifically tailored to the individual entity.► Drive Business and Service Layer development with the customer by finding new convergence opportunities based on expanding existing solutions as well as creating new ones.► Support the internal market and sales organizations as an expert in the solutions portfolio.► Attend as well as drive customer meetings for specific solutions and different areas.► Write and review Statement of Compliance documents and customer solution descriptions as well as marketing materials.► Estimate costs for project planning and customer adaptations.► Attend as well as drive customer meetings for specific solutions and different areas.► Implement existing solution in lab or customer network using Ericsson products, 3rd party, or customized packages

Istanbul, Turkey

As a Lead Software Architect at Nortel Netaş (2005-2009), led the SW architecture and design activities of Carrier and Enterprise Class VoIP and IMS solutions and applications mainly. Member of hiring and performance evaluation team in Turkey where the team grew from 25 to 120+ within 1,5-2 years timeframe.Member of Nortel’s Architecture Council organization to follow and comment all development activities going on different sites and improve technical awareness of the development teams.In addition to that; I was a lecturer for Next Generation Network Course program of the joint project of Nortel Netaş and Yeditepe University Master Program 2008-2009. Some of the responsibilities include:► Lead the SW architecture and design activities of Carrier and Enterprise Class VoIP and IMS solutions and applications► Built and design an overall architectural view, identification of major problems, and development of modules reuses on implementation and identification of existing architecture weaknesses/opportunities for process re-implementation.► Hire progressively potential talents and leverage the team growth from 25 to 120+ within 1,5 years. ► Monitor and support all development activities going on at different sites (Turkey, US, and India) and improve technical awareness of the development teams.► Driving quality in both the software and the process used to support it.► Drive development activities as Lead SW Architect or Feature Technical Advisor.► Play a technical leadership role in all aspects of the project life cycle, from the initial kickoff through the requirements analysis, design and implementation.the ► Conduct technical risk assessments through experience, analysis, prototyping and research

Istanbul, Turkey

As an Embedded System Developer at Artesis - Arçelik (2004 – 2005) I was responsible for Hardware and software design of patented predictive maintenance AI/ML embedded IoT solution (namely the award-winning products; Motor Condition Monitor (MCM) and MCMSoC).Worked on Artificial Intelligence learning algorithms, firmware development, embedded software development at C++ and experienced about 32-Bit microcontrollers, simulators and emulators.► Part of Tiger Team for the development of HW and SW of patented AI/ML algorithm.► Lead also a team for the development of demo or proof of concept systems. ► Integrate the patent solution with existing partner products► Lead joint product development activities with industry leaders mainly in different territories.► Support sales teams in the technical discussions with the customer.► Assist the after-sales delivery team to improve product stability and reliability.

Executive Mba

Bs, Electrical-Electronics Engineering