Serria Thomas Email & Phone Number

Los Angeles, California, United States

Clients include(d): Taskrabbit, The Honey Pot, Jack in the Box, Joy, Care/of, Papier, Willa, GE HealthCare, VistaPrint, Modern Fertility, and GKFF & The City of Tulsa.- Serve as the strategic and day-to-day lead on accounts, developing insightful, multi-pronged PR and creative strategies that yield top-tier results and ladder back to client and agency goals- Represent SGPR as the go-to contact for clients regarding any urgent, high priority, or sensitive issues, providing real-time insights and solutions- Lead thought leadership programs (media training, crisis comms, awards & speaking opps) and craft custom messaging platforms to position brand leaders and C-suite as experts- Manage strategy and coverage rollout for major brand campaigns, partnerships and news announcements to secure feature stories and share of voice in stories - Work in-step with client IATs and internal stakeholders to maintain priority relationships for insightful and strategic decision making- Guide and support the day-to-day team in pitching, securing and preparing clients for media opportunities (across business, lifestyle, tech, consumer and local verticals)- Oversee, manage and teach (3+) direct reports in their career growth and development by regularly reviewing work, setting goals and conducting performance reviews- Provide calm, strategic and solution-oriented guidance in a fast-paced environment, keeping teams motivated and accountable for KPIs- Work cross-functionally with other SGPR teams to sell-in additional agency capabilities in to complement and amplify media relations work- Engage in the new business processes, taking intro informational agency calls, crafting tailored RFPs, and setting up new clients with the right scope of work and team- Serve on internal task forces at the agency to promote a positive culture (education programming, external agency marketing efforts, internal committees)

Los Angeles, California, United States

Los Angeles, California, United States

New York, New York, United States

As the first Public Relations role for the company, I worked to create and grow the internal PR function from the ground up at Winky Lux. I oversaw everything from brand outreach and product seeding to business news and executive profiling, as I managed our national PR agency.- Led all PR & communication strategy for any public-facing brand initiatives- Oversaw and wrote copy across the website, email and other digital channels- Wrote talking points, Q&As and communication tools for execs and media conversations- Managed external PR agency and oversaw strategy execution, seeding and media outreach- Built relationships with key brand contacts and partners to get Winky Lux seen in the world- Maintained relationships with beauty, lifestyle and business writers and producers- Vetted and coordinated media interviews, speaking opportunities and special events for CEO- Conducted print, digital and broadcast outreach around the business, product and execs- Tracked and shared all earned media coverage while maintaining press lists, creative collateral, imagery and various assets as necessary

New York, New York

As the first Public Relations Manager role at the company, I created and built the PR function from the ground up. I ran everything from brand and product outreach to retail coverage and executive profiling, and managed multiple PR agencies in the US, Canada and UK.- Lead and oversaw all PR and communication strategies for public-facing brand initiatives- Wrote all talking points, Q&As and other relevant communication tools for executives and media conversations- Organized and lead all cross-channel PR/Marketing efforts to secure local press and awareness for each store opening in the U.S., Canada and U.K.- Vetted, onboarded and managed all external PR agencies in the U.S., Canada and U.K. - Maintained relationships with key brand contacts, as well as editors, reporters and producers among fashion, lifestyle and business outlets- Vetted, coordinated and staffed all media interviews, speaking opportunities and special events for Founder, CEO and key brand executives- Conducted print, digital and broadcast media outreach around the brand, product and executives- Tracked and shared all earned media coverage with the full company while maintaining press lists, creative collateral, imagery and various assets as necessary

Greater New York City Area

Clients included Warby Parker, SoulCycle, Crate & Barrel, Good American, Outdoor Voices and Amy's Kitchen.- Served as day­-to-day internal tactical lead and a key direct client contact- Developed media contacts and build key relationships across media outlets- Lead pitching efforts for product launches, brand initiatives, brand features and store openings- Vetted, coordinated and staffed client media interviews, speaking opportunities and events- Drafted client messaging, talking points, Q&As and other relevant documents- Oversaw coverage monitoring, industry trend research and media list building

Greater New York City Area

Clients included Warby Parker, The Black Tux, Thrive Market and SmileDirectClub.- Compiled and edited media lists, drafted and sent pitches- Tracked all press coverage and updated monthly media reports- Sought out and researched client speaking engagements and award opportunities- Managed all intern hiring, daily projects, weekly education and general programming

Greater New York City Area

Clients included '47 Brand, Popcorn Indiana and Soda Stream.- Wrote press materials and pitch angles- Conducted outreach via phone and email- Assisted with research projects- Participated in brainstorm sessions- Tracked media hits and updated activity reports

Wrote articles for the USA TODAY College network, featuring local interests and building national appeal.

Muncie, Indiana Area

– Produced and managed all content for BSUDM social media outlets, directed a team in creating content– Reached out to on-campus, local media about BSUDM events– Independently fundraised more than $300 for Riley Hospital for Children– Led and implemented social media fundraising campaign, raised $38,000 in 24 hours– Increased: Facebook Likes: 350+ Twitter Followers: 575+ Instagram Followers: 375+

Fishers, In

- Drafted PR, client, and media bylines, pitches and other materials- Industry tracking and research and national news monitoring- Assisted in pitching and generating national media coverage- Regular contact with the media for relevant client account work- Electronic media clip creation and editorial calendar management