Sesen Berhane Email & Phone Number

- Led comprehensive brand and new product launch strategies for Clinique across social, digital, search and publisher partnerships to drive awareness, and revenue growth- Increased traffic to landing page by 40% through strategic partnerships with content creators, leading to viral “Black Honey Lipstick” content on TikTok resulting in sold out product across US/Canada- Collaborated with product teams on audience research to define customer personas and messaging frameworks to drive… Show more - Led comprehensive brand and new product launch strategies for Clinique across social, digital, search and publisher partnerships to drive awareness, and revenue growth- Increased traffic to landing page by 40% through strategic partnerships with content creators, leading to viral “Black Honey Lipstick” content on TikTok resulting in sold out product across US/Canada- Collaborated with product teams on audience research to define customer personas and messaging frameworks to drive strategic positioning and differentiation- Led weekly meeting with brand stakeholders to share reporting insights, qualified opportunities and current trends in market while flagging areas for further engagement- Conducted market research projects using Vividata and Commspoint to gain insights into user behaviors and preferences; identified and leveraged new opportunities in the market, resulting in an increase of lead generation by 21% in Quebec- Developed and managed strong relationships with key stakeholders and cross functional teams resulting in successful partnerships and collaborations Show less

Toronto, Ontario, Canada

- Collaborated with Brand and Reputation teams to devise multi channel digital/offline strategies to drive brand awareness of Google Career Certificates and Google Cloud products- Conducted market research and competitor analysis to identify new opportunities and trends resulting in data-driven decisions that increased market share- Utilized analytics tools to track campaign success resulting in continuous optimizations and quarter over quarter growth in performance- Managed… Show more - Collaborated with Brand and Reputation teams to devise multi channel digital/offline strategies to drive brand awareness of Google Career Certificates and Google Cloud products- Conducted market research and competitor analysis to identify new opportunities and trends resulting in data-driven decisions that increased market share- Utilized analytics tools to track campaign success resulting in continuous optimizations and quarter over quarter growth in performance- Managed relationships with external agencies and partners to support campaigns that aligned with client goals and drove brand strategy- Identified and developed new business opportunities and partnerships, resulting in the successful expansion in CA and an increase in brand awareness of Google Career Certificates- Organized, managed and monitored media budget of $5M+ to ensure best utilization of resources Show less

Toronto, Ontario, Canada

- Managed budgets and allocated spending to the most effective digital marketing channels resulting in increased click-through-rates and app downloads- Developed strategic partnerships with ad tech vendors and publishers, successfully negotiated competitive rates for campaigns with 15% added value- Assisted in creating marketing strategy for new Air Cover product launch, drove 10% adoption - Conducted data driven analysis of app user engagement and created targeted marketing… Show more - Managed budgets and allocated spending to the most effective digital marketing channels resulting in increased click-through-rates and app downloads- Developed strategic partnerships with ad tech vendors and publishers, successfully negotiated competitive rates for campaigns with 15% added value- Assisted in creating marketing strategy for new Air Cover product launch, drove 10% adoption - Conducted data driven analysis of app user engagement and created targeted marketing strategies resulting in increased engagement- Collaborated with cross-functional teams to launch marketing campaigns in timely manner, to meet and exceed campaign goals, continuously optimizing to further improve performance- Successfully tracked vendor contracts and campaign budgets of $1M+ across multiple teams while keeping within planned budget Show less

Established relationship and communicated regularly with client, creative and production teamskeeping them informed on current projectsPlanned and executed advertising campaigns as per client’s briefOrganizes and prioritizes workflow to meet team goals and deadlinesMonitored industry trends pertaining to client's business interest and utilized the knowledge insucceeding projects

Created email marketing campaigns to target high net worth clients with engaging and valuableinformationWrote copy and content for newsletters, website, and internal communicationsOptimized CRM software to increase and generate leads for luxury real estatePlanned and created all paid & organic social posts to increase awareness and engagement

Toronto, Canada Area

Conducted and analyzed quantitative and qualitative research on audience and trends Planned and presented integrated media plan and budget for campaignDeveloped full-year launch marketing strategy to drive acquisition of new customers and retention of existing customers

Toronto, Canada Area

Created content for social media platforms to build and engage an audience Tested and gained insight from creative variations to achieve higher performing content Planned and executed social media strategy using platforms such as Hootsuite and Google Ads Optimized website for improved user experience

Understood and determined customer needs to recommend solutions specific to those needsProcessed financial transactions as per standardized operating procedures, industry regulationsConnected personally with customers to advise them appropriately and clearly on banking solutions and processes

London, Canada Area

Accurately dispensed prescription medicationMaintained pharmacy stock through inventory control systemsManaged patient recordsCollaborated with healthcare professionals to provide best care

Bachelor Of Arts - Ba, Sociology Of Population, Aging & Health

Post Graduate Certificate, Digital Engagement Strategy