Product owner for credit card acquisitions channels - batch prescreen, instant prescreen, prequalification

Executed weekly/monthly credit card acquisitions campaigns utilizing mail, digital and real-time channelsManaged team responsible for executing Loyalty and Rewards campaigns – channels included email and direct mailManaged credit bureau delivery for eligible universe creation, managing business strategy with Risk and Marketing partners in support of acquisitions and existing cardholder campaignsManaged monthly delivery of over 6 billion records into Citi’s data processing environment; activities include ETL and quality control attaining six sigma qualityLed efforts to negotiate new agreement with Citi’s primary data processor resulting in a 20% cost reduction or $100MM over the term of the contract (10 years)Designed and built ‘pre-qual’ channel enabling consumers to access pre-approved credit products tailored to individual preferences resulting in about 5,000 new accounts annuallyCoordinated vendor management activity for the organization including Information Security, Vulnerability Assessment and Risk Management Evaluated and developed next-gen technology in support of NA Consumer Omni-channel marketing efforts while driving implementation with leadership, legal and procurementExecuted migration of NA Consumer business to common marketing platform resulting in a 75% increase in processing efficiency

Partnered with Procurement, Legal, Marketing and Risk to develop comprehensive credit bureau RFP which netted a savings of ~$2MM/annuallyNegotiated details of contractual terms with strategic suppliers including pricing, delivery requirements and SLA'sCoordinated with Risk/Decision Management to design and execute test strategies and benefit analytics in support of UDAP and Card ActResponsible for design and build of new process against changing business needs and economic environmentsSupported various non-production credit bureau initiatives for DM/Risk/Marketing including marketing universe expansion, data analytics, risk management and international business initiativesPartnered with Decision Management/Risk/Marketing/Modeling to consult, design and execute credit bureau strategies at each of the three national credit bureausResponsible for team supporting batch bureau data delivery supporting card acquisition and existing cardholder initiatives including project management, specification creation, quality control and data delivery

Primary liaison between Risk and Credit Bureaus as credit strategy was developed and implementedResponsible for supplier communication, specification creation and quality control for all data files being shipped to and from Credit BureausManaged Commercial and Credit Card Conversion campaigns for Private Label productsResponsible for quality control of monthly list processing programs