Defined an entire SaaS-based brand by creating custom templates for internal documentation and company presentations, event design, web banners, marketing collateral, and social media imagery. Managed various contract designers to achieve a brand vision for the company. Created naming conventions and identity systems for the company’s entire product suite. Implemented customer research to build in-depth personas to aid brand positioning. Worked with the product team to solve various user experience challenges identified through user testing.

Developed visual solutions and brand strategy: web site traffic growth, UI design, iconography and wire-framing.