Seth has built a career around the marketing and sale of Luxury Goods to Ultra-High-Net-Worth individuals (wine, automotive, super yachts, fashion and tech), and has developed partnerships with Oracle Team USA in the America's Cup, Bono's PRODUCT(RED), the Ferrari Owner's Club and more. When combined with his MBA from the University of Oxford, Seth brings a wealth of sailing knowledge, marketing strength and corporate governance, making him the ideal leader for HH Catamarans.HH Catamarans design and build award winning, state-of-the-art, carbon fiber catamarans for a discerning clientele who seek an exceptional ownership experience. HH are experts in carbon fiber construction and build boats that will retain their rigidity, safety and longevity. Although they offer a hull warranty of five years, they expect their boats to be sailing the world's oceans for longer than we will.

Seth is widely known for his family's successful YouTube, Instagram and Facebook sailing channel called @The Sailing Family. By recording and sharing his family's adventures, Seth and crew have influenced thousands to change their expectations out of life and to seek family adventures with their children. With over 70,000 subscribers and 9 million video views (as of 2022), Seth has shown his knowledge and understanding of Social Media networks. Visit www.the-sailing-family.com for more.

Managed the US & ANZ Brand Portfolio at Treasury Wine Estates, including the company's flagship brand Penfolds as well as Beringer, Stag's Leap, BV, Sterling, Etude, Chateau St. Jean, Lindeman's, Rosemount and responsible for the launch of 19 Crimes, the fastest growing wine brand in the US. Treasury is a $8b global organization with more than 3,500 employees across 16 countries and is the largest holding company of luxury wine brands in the world. https://www.tweglobal.com/about

Promoted twice internally, Seth helped return the Woodbridge by Robert Mondavi brand to growth; solely managed the export of 23 brands to Europe, Eastern Europe and Russia; and was Import Director for all imported wines (commercial to ultra-high net worth brands). Was the JV lead for the company's partnership with Chateau Mouton Rothschild, one of the world's most sought after first growths.

Promoted three times internally to become the company’s youngest Account Supervisor, Seth acted as a marketing consultant for General Motors and Sprint Telecommunications; and joined the pitch team for multiple new business opportunities.

Seth started his career at the world’s largest Advertising agency and learned the basics of brand building, budget controls, awareness and affinity growth.