Seth J. Email & Phone Number

Philadelphia, PA, US

• Lead RCAP’s effort to build the capacity of staff, regional partners, and rural leaders to be strong communicators and storytellers.
• Lead the Communications Team and work closely with RCAP’s regional partners to identify and share the kinds of stories that build a narrative of rural places that reflects the diversity of strengths and challenges.
• Interface closely with RCAP’s Advocacy, Training, Meetings/Events, and Programs teams to communicate in ways that advance policy priorities

Supported the Commercial Communications team of an international pharmaceutical company with content development, copyediting, formatting documents and presentations, managing SharePoint sites, generating bi-weekly internal email newsletters, Digital Asset Management migration, and creating strategy and executing campaigns for employee engagement on Yammer.

• Provide short-term communications and SEO services to member association in energy sector
• Optimize website and landing pages
• Manage and grow LinkedIn and social media audiences
• Write SEO-minded blog article and website copy

Arlington, Virginia, United States

• Translated strategy into stories by connecting 850+ member organizations to information and events using multi-channel integration tools.
• Built awareness and drove engagement by aligning messaging across the weekly newsletter, member alerts, mobile app, and corporate website.
• Strategized and launched COVID-19 communications plans
• Maximized influence across digital platforms by optimizing NTCA's communications projects.
• Leveraged digital analytics, marketing automation, and data to design the release of strategic and tactical marketing engagements, continually track performance, and enhance execution.
• Delivered engaging monthly webcasts by choosing topics, interviewing speakers, and orchestrating promotions/production with outside vendors and internal staff.

Washington D.C. Metro Area

• Increased organic social media growth by 40% through social media posts, articles, paid advertising campaigns, and high-impact graphics.
• Generated growth from 50 website visits per month to 1,000 in 2 months by developing and overseeing a new message and content development strategy.
• Increased brand awareness and promoted the industry to financiers, lawmakers, and contractors by crafting and implementing integrated marketing strategies.
• Redesigned brochures and marketing collateral to be more professional, relevant, and reflective of the association’s brand using the Adobe Creative Suite.
• Cultivated media relationships by pitching company leadership as SMEs for print interviews.
• Revamped the website, managing a vendor to deliver a quality product under tight deadlines.

Arlington, VA

• Allocated a $15,000 annual budget while managing monthly spending.
• Developed a top-performing team of 70+ volunteers and paid teachers.
• Designed written and graphic promotional materials for print, web, and social media.
• Managed SEO for social media advertising for the program and monthly events.
• Doubled the size of a stagnant program by implementing a new curriculum, meeting staffing requirements, reorganizing operations, and creating job descriptions.

Washington D.C. Metro Area

• Produced regular marketing and sales reports from various sales/marketing tech platforms.
• Supplied segmentation and target lists to the marketing and campaign teams.

Washington D.C. Metro Area

• Managed a $200,000 marketing budget, developed SEO strategy, and evaluated performance metrics for Google AdWords, PPC, and Salesforce as an Administrator.
• Managed relations with an international alumni network of 35,000 people across 175 countries.
• Orchestrated 20+ annual domestic and international events involving senior-level officials.
• Executed lead generation and sales funnel management for email marketing and social media.
• Kept web development projects on track and within budget while managing a contractor team.
• Increased sales and positioned the company as a strong provider against the competition by effectively rebranding the firm’s products.

• Used social media and traditional news sources to stay current on news and be a resource for donors
• Managed travel and logistical plans for solicitor trips, including marketing packets and donor research
• Processed donations daily and produced tax receipts for qualifying gifts
• Handled sensitive credit card and confidential VIP donor information with integrity and discretion
• Utilized Raiser’s Edge to input gifts, run reports, and track progress

Washington D.C. Metro Area

• Tracked news coverage of the firm and relevant issues to stay apprised of the impact of, and reaction to, our work
• Handled media requests for interviews and prepared press releases
• Managed and staffed high-profile fundraising events
• Performed legislative, general and competitive research on behalf of clients and the firm
• Worked regularly with Members of Congress and their staff, organizing Capitol Hill meetings
• Prepared lobbying disclosure (LDA) filings following applicable laws and policies

DC, New Hampshire, New Jersey

• Served as a driver for Gov. Romney and his staff during visits to DC during the 2008 campaign
• New Hampshire primary: door-to-door voter contact, phonebanking, and staffing for rallies.
• 2012: Advance team at finance events: setting up the space, liaising with Secret Service and on-site staff, and handled crowd logistics

• Managed Romney for President campaign finance compliance for mail and online donations
• Worked closely with campaign staff to provide real-time fundraising data, giving the campaign vital information for strategy and planning
• Utilized company database to track donors and funds, obeying all FEC and BCRA guidelines

Washington, District Of Columbia

Revitalized and expanded a robust communications effort on the most politically active campus despite being outnumbered. Led relations with campus, local and national media, gave on-camera interviews locally and nationally, wrote op-eds, designed promotional material, publicized club events, coordinated speakers and campaign trips, and recruited students.

Washington D.C. Metro Area

Followed 12 gubernatorial races and tracked fundraising, polling, and relevant news. Updated races weekly and prepared briefing book that was sent out to field staff

Washington, DC

Wrote bi-weekly opinion pieces as the lead conservative opinion columnist, assisted with managing the opinion section before becoming the opinion editor, recruited liberal and conservative writers for the opinion section, led editorial board meetings, wrote opinion of the editors column for each addition, coordinated design and layout of the opinion section.

Washington, District Of Columbia

Researched content and guest ideas, assisted with booking and studio needs during the show.