As the Co-Owner and General Contractor of Archway Construction LLC, my responsibilities include both the strategic leadership and hands-on management of our home remodeling business. Responsibilities include all operational aspects, including project planning, execution, and team management, ensuring that each project is completed to the highest standards of quality and client satisfaction. My role involves:Strategic Leadership: Setting the company’s vision and long-term goals, driving business growth, and managing financial performance.Project Management: Overseeing the entire remodeling process, from initial design and planning to execution and final inspection. Ensuring projects are completed on time, within budget, and to client specifications. Client Relations: Building and maintaining strong relationships with clients, addressing their needs and concerns, and ensuring exceptional service throughout each project.Team Leadership: Recruiting, training, and managing a skilled team of contractors and subcontractors. Promoting a collaborative and positive work environment.Quality Control: Implementing rigorous quality control measures and ensuring compliance with building codes, regulations, and industry standards.Vendor Management: Coordinating with suppliers and subcontractors, negotiating contracts, and managing procurement to ensure timely and cost-effective project execution.This role combines strategic oversight with hands-on project management, ensuring that we deliver outstanding home remodeling solutions and exceed our client's expectations. I am passionate about creating beautiful, functional spaces and committed to the highest level of professionalism and excellence with every project.

Managed a team of specialized marketing professionals (onboarding, payroll, performance reviews, scheduling, department goals and prioritization of tasks). Planned annual marketing budgets and strategy for nine manufacturing divisions and one service division. Collaborated on the acquisitions of two external companies. Oversaw the brand management for ten separate divisions maintaining consistent look, feel and messaging. Recruited and trained all members of the marketing team. Coordinated all marketing communications (Press releases, email campaigns, newsletters, websites, direct mail campaigns and sales collateral). Contributed on product development and design to incorporate voice-of-customer and brand identification. Initiated new website development project for all divisions. Coordinated and maintained all SEO development. Developed and managed ecommerce platforms.

Support the mortgage line of business through marketing campaign development, execution and creative design. Successfully manage multi-channel projects and collateral from development through implementation while maintaining legal and compliance regulations. Execute digital marketing programs that include online newsletters, promotions, SEO/SEM, email management, controlled Social Media engagement and creative direction

Develop, design and implement new marketing programs and materials including National Realtor Open House Survival kit program and a preapproval-targeted drip mail campaign. Researched niche market demographics and produced marketing strategy proposal for mortgage campaigns. Track and audit marketing programs and systems. Identify market changes and material impacts for necessary revisions. Collaborate on new marketing initiatives. Implement process improvement concepts to increase efficiency. Received recognition twice for program development and implementation successes.

Introduced and educated all new felony clients to the program principles and concepts to establish individual buy in. Performed case management for adult felony level clients, managing their individual needs and monitoring their progress regarding program requirements. Developed computer-based client tracking and placement tools, allowing for smoother transition from one program phase to the next. Reorganized and implemented curriculum for the initial, New Beginnings phase of the program. Earned awards for two consecutive years for superior utilization of resources.

Designed and facilitated the production of all marketing and corporate image collateral. Planned and coordinated promotional strategies for janitorial and carpet cleaning account acquisition. Tracked and reported project status, goals and results to company owners and line staff. Exceeded goals for revenue growth each year while reducing costs by 28% over three years.

Planned and implemented marketing strategies and new product initiatives. Educated sales team on new product sales strategies and cross application sales opportunities. Influenced project negotiations effectively matching goals and deadlines with company capabilities and profit concerns. Received letters from the owner of the company stating his appreciation of my performance on two occasions.

Assisted in the planning and implementation of new product introduction initiatives. Designed and produced new product sales collateral. Produced and submitted all new product press releases. Monitored and managed all project costs safeguarding budget constraints. Planned and coordinated trade show participation and presentation. Utilized sales databases to find information to identify sales trends and inquiry streams. Trained sales representatives on product capabilities and market segment strategies. Negotiated new vendor relationships resulting in a $28,000 annual reduction in marketing collateral costs. Received performance awards and corresponding bonuses each year.