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Curiosity and a desire to serve repeatedly guide my pursuits toward agriculture, a career field connected to many of the social and environmental challenges of our time. I grew up on a cattle ranch, spent a decade gaining diverse experience in agribusiness, and am now focused on nutrient use efficiency at Verdesian and raising a family.
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Family OfficePratt RanchPocatello, Idaho, United States -
Director, Marketing StrategyVerdesian Life Sciences May 2024 - PresentRaleigh, NcResponsible for marketing strategy and governance across all regions and product segments. -
Director, Channel MarketingVerdesian Life Sciences Jun 2021 - May 2024Raleigh, Nc, RemoteResponsible for marketing strategy and tactics in the agricultural retail channel. Lead the Product Manager team across all Verdesian product groups - Fertilizer Enhancers, Nutrients, Biostimulants, and Biologicals. -
Marketing Manager, Specialty CropsVerdesian Life Sciences Jul 2020 - Jun 2021Raleigh, Nc, RemoteResponsible for go to market strategy of the full product portfolio for specialty crops across the US. -
Cattle Owner And Ranch HandPratt Land Company Jun 2005 - PresentBlackfoot, IdahoHomesteaded by my great-great grandfather in 1904, the family business has long-been managing land to produce grass and beef. While working full-time "on-farm, non-farm" and traveling ~25%, alongside family members I take part in decisions regarding capital budgeting, land management, estate planning, and day-to-day responsibilities.
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Account ExecutiveDecisionnext May 2019 - May 2020San Francisco, RemoteDecisionNext provides market simulation software to create commodity market forecasts; typical customers are selling or buying large volumes of agricultural commodities, food products, or other natural resources. I joined as the Series A funding round closed, responsible for generating leads, facilitating all sales calls from initial qualification to final signature, and managing executive relationships for existing accounts. -
Senior Business AnalystThe Context Network Jan 2017 - Jun 2019Remote (Offices In Raleigh, St. Louis, And Des Moines)• Lead and/or assist project management and client engagements• Provide strategic, market, and financial analysis, and assist in the design and production of consulting reports, models, and other deliverablesThe Context Network is a business management and strategy consulting firm providing services to the world’s leading agriculture, biotechnology and food companies. The core team represents former management team members and C-suite executives supported by a team of experienced, talented project managers and analysts. This team is complemented by more than 250 subject matter experts and specialists around the world who provide the first-hand experience and strategic support targeted to specific needs of each client. -
Business AnalystThe Context Network Jun 2015 - Jan 2017Raleigh-Durham, North Carolina Area -
Advancement InternUniversity Of Idaho, College Of Agricultural And Life Sciences Jan 2013 - May 2015Moscow, IdahoThe advancment team directs the programming and strategic marketing of the College of Agricultural and Life Sciences in the areas of development, communications, student leadership opportunities, and alumni. I reported directly to the Assistant Dean of Advancement regarding student employees, major gifts, donor acquisition, and donor stewardship. In this position I was an internal and external representative of the college student body to stakeholders and benefactors of our college in the public and private sectors. This role included written correspondence with donors, proposal writing, in-person visits, and public advocacy. During the second year in this position I also managed a team of six student employees jointly reporting to myself and full-time staff members. -
Recruitment Chair, Beta Phi ChapterAlpha Gamma Rho Fraternity Jan 2013 - Jan 2015Moscow, IdAlpha Gamma Rho is both a professional fraternity in fields related to natural resources, and a social fraternity. As the recruitment officer, I crafted and executed our marketing plan and recruitment strategy, gaining lifelong friendships along the way. Fraternity life is "leading by example 24/7," from academics to fly-fishing. Our chapter does not support hazing, nor would I recruit for any chapter that did so. The friendships, memories, and leadership experiences from Alpha Gamma Rho have been irreplaceable. -
Noble Agriculture ScholarNoble Foundation May 2014 - Aug 2014Ardmore, OkNoble agriculture consultants serve over 1500 rural landowners and operators in areas of economics, agronomy, wildlife, animal science, and land management. This internship role allowed me to work alongside professional consultant teams learning about economic and social aspects of sustainable, profitable, land management. I also conducted scientific research in a team setting on high-density livestock grazing and seed germination. -
Policy FellowCombest, Sell, And Associates May 2013 - Aug 2013Washington, D.C.CSA is a government relations firm focused on agricultural policy. As a summer Policy Fellow, I assisted in the 2014 Farm Bill whip effort, and was introduced to congressional lobbying and policy development through working alongside other members of the firm. I participated in over 50 hill visits, coordinated fundraising events, analyzed and developed political strategy, and researched changes in farm policy over time. I was lucky to work with the CSA team during a defining time in American agricultural policy. The Minnesota Corn Growers Association, a CSA client, made my time in DC possible.
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Agriculture Education Development ConsultantAgricorps Nov 2012 - Dec 2012Liberia, AfricaAs a pilot project for what would become AgriCorps, I and two colleagues worked with local school instructors and students to initiate two agriculture education programs. Our key focus areas were practical applications in smallholder food production, catalyzing civic support for agricultural education in rural schools, student interpersonal communication, and garnering support from state elected officials and agencies. We also met with national NGO program leaders and local implementation teams to conduct 'train-the-trainer' events."Post-conflict" still defines modern Liberia. One month was not nearly enough time. -
National Western Region Vice PresidentNational Ffa Organization Oct 2011 - Oct 2012Based In Indianapolis, InAn elected, 1-year, volunteer position, national FFA officers travel over 330 days and 100,000 miles to speak at leadership events, cultivate support for agriculture education, deliver leadership trainings, and represent the student membership on the National FFA Board of Directors. Over that year I was fortunate to deliver and/or facilitate over 200 audience engagements. Our team received two months of training on curriculum design, fundraising, public speaking, and interviewing. I met with leadership boards of fortune 500 companies both directly and indirectly engaged in agriculture. The year concluded with hosting 56,000 students at the National FFA Convention. -
State PresidentIdaho Ffa Association Apr 2009 - Apr 2010Boise, IdahoAfter graduating from high school, I spent one year in this elected position delivering leadership trainings, mentoring students, and garnering support for agricultural education in Idaho. This 'gap year,' of sorts, was made possible by working half-time on our family ranch.
Seth Pratt Skills
Seth Pratt Education Details
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Agricultural Economics; Agricultural Science, Communication, And Leadership
Frequently Asked Questions about Seth Pratt
What company does Seth Pratt work for?
Seth Pratt works for Pratt Ranch
What is Seth Pratt's role at the current company?
Seth Pratt's current role is Family Office.
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What schools did Seth Pratt attend?
Seth Pratt attended University Of Idaho.
What are some of Seth Pratt's interests?
Seth Pratt has interest in Young Americans For Liberty, Portneuf Valley Brewing, Rental Shop, Snow Eagle Brewing, Llc, The Daily Show, Idaho Republican Party, Eastern Idaho Team Penning, Savory Institute, Community.
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Seth Pratt has skills like Public Speaking, Fundraising, Non Profits, Volunteer Management, Leadership Development, Event Planning, Teaching, Public Relations, Event Management, Leadership, Social Media, Blogging.
Who are Seth Pratt's colleagues?
Seth Pratt's colleagues are David Derousse, Sadil Khan, James Myers, Eric S. Hammons, Ms-Im, Lisa Long, Shawn Young, Elda D'ayala.
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Seth Pratt
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