Marketing Director
CurrentSpearheaded marketing strategies and diverse projects that combined creativity, technical expertise, and data-driven decision-making. From social media campaigns and influencer partnerships to coding solutions and ad campaigns, I delivered impactful results that elevated brand presence and business outcomes.- Independently developed and executed a comprehensive social media strategy, reaching over 230k unique users on Instagram and Facebook in one year.- Filmed, directed, edited, and posted all social media content, creating visually engaging and strategically curated videos and photos that amplified audience engagement and brand identity.- Designed and managed Google Ads campaigns, achieving a 480% ROI by targeting key demographics, optimizing ad performance, and using custom conversion metrics.- Engineered custom website tracking by integrating Acuity’s API with custom web code, enabling detailed tracking of user sources and purchases leading to data-driven decision-making.- Established and led an influencer affiliate program, building strong partnerships, coordinating collaborations, and aligning content with brand objectives to drive mutual success.- Managed diverse self-sufficient projects while maintaining ongoing collaboration with the owner, team members, and influencers to align objectives and achieve shared success.This role highlights my ability to independently manage complex projects, solve technical challenges, and lead diverse teams toward achieving project and business goals.