Building and maintaining strong lasting relationships from the end-user to the economic buyers of accounts. Responsible for implementing product adoption processes as well as the overall customer experience. Managing a portfolio of accounts across the nation. Meeting with key stakeholders to successfully implement the product into their facilities daily workflow. Own all facets of product deployment including project planning, installation, program training,, and adoption processes for successful implementation. Drive account expansion by monitoring and presenting data to decision makers in accordance with their KPIs. Assist in planning and developing marketing material and strategies.

Digital marketing and demand generation for products and global events. Drive demand generation in support of the sales team through all facets of lead generation including copywriting. Developed the annual campaign marketing plans, and implemented analytical rigor with presentations to leadership.

Developed channel strategies, comprehensive product visions, feature strategies, and roadmaps for customer journeys, and product journey KPIs for digital product launches. Developed campaign marketing plans and product roadmaps. Managed and grew social networks for numerous product lines. Worked with team to increase product revenue by over 100% from the previous year. Implemented 13 new products.

Supported, and executed the field marketing plan to ensure product leadership in respective categories. Supported the overall demand generation plan through all event and customer-centered activities: product events, industry events, and customer engagement channels.