Founded the company’s National Account Sales division, establishing job descriptions, aligning team focus with large-scale industrial & commercial sales growth opportunities. Developed sales plans, growth goals & incentive structure. Specialized in cultural development, relationship management, and maximizing corporate partnerships resulting in increased profits, sales, and market share of the $45B+ global industry.-Developed National Account Sales Division to capture sales growth through national & international distributors including Home Depot, Lowe’s, Ace Hardware, Mohawk Industries, and Linde & Air Liquide. Created the job role & responsibilities, commission structure, training program, and division budget & business plan. -Developed E-commerce sales program with key industry distributors & marketplaces such Amazon, eBay & CPO Commerce. Crafted a business template to develop future partnerships in online sales & marketplaces. -Founded company-wide pricing & cost analysis to normalize pricing based on volume weighted cost structures. Led the development of core pricing to build unbiased, industry driven adjustments that delivered a fluid, competitive pricing model.-Orchestrated Promotions & Marketing Strategies both broad scope and industry specific. Generated creatives, rebate incentive plans, and Trade Agreements along with corresponding training programs for internal sales teams as well as the company’s distributor network. -Established a robust sales culture to foster frictionless business partnerships by remaining agile, proactively forecasting, and implementing responsive troubleshooting techniques & strategic planning.

Focus in planning, developing and implementing strategic sales plans for global brands. Specializing in relationship management, consultative selling, planning & execution resulting in increased profits, sales and market share. -Responsible for sales and marketing for key national accounts managing a portfolio totaling over $7 Million in annual sales. -Developed strategic plans for new & existing customers, achieving double digit growth. Executed high impact selling events & product workshops at multiple account locations generating additional sales. ----Developed promotional and marketing materials as well as logistical aspects, which led to increased market ubiquity and organic sales growth for the locations. -Gained market share in key focus categories utilizing creative promotions, driving company initiatives and industry objectives as part of account strategic planning. -Established E-commerce initiatives with key customers increasing sales driven from their own websites as well as generating a presence on 3rd party marketplace sites, mobile commerce and business to business channels. Consulted on different marketing & advertising vehicles to drive business. -Developed strong relationships with key decision makers at strategic accounts which lead to expansion of product placement and presence. Maintaining & nurturing of these relationships opened new opportunities for growth.

Oversaw daily operations and management of financial metrics for 11 Zaxby’s restaurants that achieved nearly $20 million sales revenue in 2015 as well as recognizing peer-best EBITDA. Developed annual company budget, created local marketing strategies and community involvement. Created leadership development paths and maintained company culture. Staff: five direct reports & eleven store-management teams, 300+ team members.- Developed corporate handbook and company leadership team that created guidelines for company policies & procedures as well as led to the development of our company’s core values and store-level managerial job specifications.- Established company hierarchy, job descriptions & accountability structure which set clear job responsibilities and chain of command. Incorporated brief daily & weekly conference calls based on Franklin Covey and Gazelles principles. Monthly, quarterly and annual meetings allowed major company goals to be outlined and daily action goals are formed to strive towards company excellence.- Orchestrated and helped execute capital restructure though negotiations with financial institutions as well as state & federal agencies. Members of the original ownership group established unfavorable financial agreements that were exponentially worsened by the market crash in 2008. Assisted in Sourced bank group and led underwriting, documentation, and executive presentation.- Realized 67%+ revenue growth during 6-year period as well as 17% & 12.3% sales growth in 2014 & 2015 respectively through intensive local marketing strategies and community involvement along with establishing a catering program and alternative revenue streams. Sales growth exceeded corporate average from 2011-2015

Provided knowledge focusing on managing financial metrics as well as daily operations & procedures to ensure a successful business to over 50 restaurants. Created numerous systems and policies that were implemented throughout the nearly then 500 restaurant system. Initially opened new restaurants, providing training for the store’s staff as well as operational structure for the Licensees. - Developed company-wide labor and inventory metrics as tools to assist Licensees in measuring operational efficiency. Also developed sales tracking and scheduling tools.- Worked specifically with Licensees in pioneer markets and struggling Licensees by creating operational and sales growth systems. Created Target Licensee action plans, geared to provide necessary direction in order to maximize profitability and operational efficiency.- Assisted in developing new Licensee protocols to provide guidance through the restaurant opening process. Also assisted in final phase, Licensee training courses, geared to aide in developing their expertise & preparedness.