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Lead the strategic planning, creation and distribution of digital content for the College of Arts and Humanities (8 departments, 12 programs and poetry center, Wells School of Music (5 departments), and College of Visual and Performing Arts (5 departments)

- Conceptualized and implemented a digital community calendar promoting non-profit social events.- Developed and distributed a monthly email newsletter that received an average open rate greater than 30%.- Created and managed a social media presence on Facebook, Google+, Pinterest, SmugMug and Twitter. Planned and deployed organic and paid advertising campaigns.- Recruited and managed a community of pro bono photographers and videographers for live event coverage.- Established relationships with leading public relation firms.- Developed a ticket raffle program utilized by non-profit organizations (Philadelphia Museum of Art, Alzheimer’s Association, Michener Art Museum and others) leading to hundreds of no-cost patron engagements.- Updated website with new event information, photos and interviews weekly.

- Developed and managed campaign timelines from concept through completion.- Executed design solutions for digital and print projects to meet the goals set by clients and strategic campaigns.- Developed email newsletters using HTML on email marketing web platforms.- Planned and executed print and digital marketing and advertising campaigns within budget by negotiating and securing media buys.- Managed print vendors to meet client campaign deadlines.- Worked with internal marketing team to develop campaign strategies, tactics, action plans and timelines based on project scope, schedule and budget.- Maintained an awareness of new developments in the digital and print landscape to increase effectiveness and efficiency while delivering communication and business objectives.Clients consist of Virtua Foundation, EuroMotorcars Devon, Ron Jaworski's Jaws Youth Playbook, Johnson and Johnson, Adventure Aquarium, Swarthmore College, Iron Chef Jose Garces' Family Foundation, Philadelphia Convention and Visitors Bureau, Main Line Animal Rescue, Giunta Enterprises, Genuardi Family Foundation, Chester County Conference and Visitors Bureau, Independence Seaport Museum, Chester County Economic Development Council, and Visiting Angels.