Proethical is a social impact company that develops educational and immersive travel programs with a stronger ethical and sustainable focus. Proethical works with higher education and corporate groups to create educational experiences that minimize adverse social and environmental impacts, while taking tangible action to promote positive change for the future.

• Developed internal and external communications assets for an emerging women's health and wellness platform, using insights to inform platform GTM strategy, resulting in 75% repeat user rate. • Oversaw the Materials Approval Process (MAP) and liaised with regulatory, compliance, and legal teams to reduce time to approval of marketing materials by an average of 35%.• Managed technical and non-technical creative teams to deliver clear, user-friendly content.

• Oversaw P&L and consistently delivered on KPIs averaging 30% profit across book of business.• Slashed 15% in operating costs YOY, improving efficiency and leading supplier sourcing, strategy, contract negotiation and relationship management for vendors in Europe, Africa, South America, and Asia.• Drove a 40% increase in repeat-client business in first year by ensuring customer satisfaction, exceeding performance goals, developing, and nurturing new and existing relationships with key clients.• Established company SOPs; trained and supervised team of over 15 direct reports both full time and contractors, conducting performance reviews of core competencies, providing onboarding and guidance.

• Secured an 80% repeat rate of business by developing high-quality business strategies, ensuring alignment with clients' short and long-term business objectives.• Secured and organized creative resources for all campaigns, matching top talent to each production while leading multiple shoots and ever-changing priorities, ensuring 98% success-rate for projects. • Fostered cross-functional relationships across C-suite executive leadership, directly leading to increased company efficiency by over 20%.• Devised and executed creative solutions to meet objectives for concurrent projects across 20 countries.

• Created, developed and managed alpha-stage tests for new go-to-market products.• Grew engagement with existing client-base by 40% in the first month by fostering a fun and collaborative environment. • Identified strategies and pitfalls and created detailed presentations to make recommendations for the future life of new products that showed potential for long-term success.

Consulted on media strategy, television ad creation and polling data analysis resulting in the successful election of Joko Widodo to Jakarta Governor in 2012, now President of IndonesiaLed the team overseeing Mr. Widodo’s name identification and association witnessing a rise from 7% citywide to 100% nationwide in less than 3 monthsDeveloped advertising message and strategy for a young political party in the 2014 Indonesian Parliamentary Elections, garnering our clients 12% of the popular vote, 300% increase from the previous electionNegotiated pricing with all vendors and subcontractors, ensuring quality and achievable deadlines resulting in a cost savings of over $1 million annuallyCo-produced Java Heat, an action/thriller starring Mickey Rourke and Kellan Lutz, managing a $15 million dollar budget, a production crew of 315 people and two very high profile actorsOversaw sales and distribution of Java Heat in Indonesia, selling to the top rated theaters and television stations in the country and outperforming projections from sales agents by 1000%

Co-produced Java Heat, an action/thriller starring Mickey Rourke and Kellan Lutz, managing a $15 million dollar budget, a crew of 315 people and two very high profile actors.

While managing a team of over 15 people, I helped write, produce, edit and direct over 200 issue-oriented PSAs for a new political party, garnering our client 99% name identification across Indonesia within one year and 5% of the popular vote in the 2009 Parliamentary elections.Spearheaded production, distribution, marketing, promotion of "Red and White", an award-winning trilogy about the Indonesian revolutionary fight for independence, successfully selling the film at markets in Berlin, Cannes, Hong Kong, Pusan and Los Angeles. The film has been distributed to over 30 countries.Managed a team of four editors to complete production on 60 new television PSAs in only 15 days.

Streamlined processes and improved efficiency in my department by 40%, allowing the Head of Business Development to reach more potential clients simultaneously.Created and designed over 40 client web pages so that potential and current clients could preview acustomized selection of work.