Seth Baron Email & Phone Number

Mexico City, CDMX, MX

United States

Proethical is a social impact company that develops educational and immersive travel programs with a stronger ethical and sustainable focus. Proethical works with higher education and corporate groups to create educational experiences that minimize adverse social and environmental impacts, while taking tangible action to promote positive change for the.

United States

• Developed internal and external communications assets for an emerging women's health and wellness platform, using insights to inform platform GTM strategy, resulting in 75% repeat user rate.
• Oversaw the Materials Approval Process (MAP) and liaised with regulatory, compliance, and legal teams to reduce time to approval of marketing materials by an average of 35%.
• Managed technical and non-technical creative teams to deliver clear, user-friendly content.

Barcelona, Catalonia, Spain

• Oversaw P&L and consistently delivered on KPIs averaging 30% profit across book of business.
• Slashed 15% in operating costs YOY, improving efficiency and leading supplier sourcing, strategy, contract negotiation and relationship management for vendors in Europe, Africa, South America, and Asia.
• Drove a 40% increase in repeat-client business in first year by ensuring customer satisfaction, exceeding performance goals, developing, and nurturing new and existing relationships with key clients.
• Established company SOPs; trained and supervised team of over 15 direct reports both full time and contractors, conducting performance reviews of core competencies, providing onboarding and guidance.

Greater New York City Area

• Secured an 80% repeat rate of business by developing high-quality business strategies, ensuring alignment with clients' short and long-term business objectives.
• Secured and organized creative resources for all campaigns, matching top talent to each production while leading multiple shoots and ever-changing priorities, ensuring 98% success-rate for projects.
• Fostered cross-functional relationships across C-suite executive leadership, directly leading to increased company efficiency by over 20%.
• Devised and executed creative solutions to meet objectives for concurrent projects across 20 countries.

New York, New York

• Created, developed and managed alpha-stage tests for new go-to-market products.
• Grew engagement with existing client-base by 40% in the first month by fostering a fun and collaborative environment.
• Identified strategies and pitfalls and created detailed presentations to make recommendations for the future life of new products that showed potential for long-term success.

Greater Jakarta Area, Indonesia

Consulted on media strategy, television ad creation and polling data analysis resulting in the successful election of Joko Widodo to Jakarta Governor in 2012, now President of IndonesiaLed the team overseeing Mr. Widodo’s name identification and association witnessing a rise from 7% citywide to 100% nationwide in less than 3 monthsDeveloped advertising.

Indonesia; Los Angeles

Co-produced Java Heat, an action/thriller starring Mickey Rourke and Kellan Lutz, managing a $15 million dollar budget, a crew of 315 people and two very high profile actors.

Greater Jakarta Area, Indonesia

While managing a team of over 15 people, I helped write, produce, edit and direct over 200 issue-oriented PSAs for a new political party, garnering our client 99% name identification across Indonesia within one year and 5% of the popular vote in the 2009 Parliamentary elections.Spearheaded production, distribution, marketing, promotion of "Red and White".

Dallas/Fort Worth Area

Streamlined processes and improved efficiency in my department by 40%, allowing the Head of Business Development to reach more potential clients simultaneously.Created and designed over 40 client web pages so that potential and current clients could preview acustomized selection of work.

Masters In Global Business Administration

Bachelor Of Arts - Ba, English

Activities and Societies: Alpha Tau Omega of Tufts University, Varsity Swim Team (Captain 2004-2005), Tufts Mountain Club