Seth Hamlin Email & Phone Number

Lead digital product design team, consisting of six designers supporting ten product teams. Establish process standards, foster designers’ professional development, and collaborate with cross-functional peers on digital product strategy.- Oversaw product and feature launches for retail ecommerce websites that and for B2B digital tools for sales, inventory management, and fulfillment- Established designer processes, including project planning, delivery pipeline, design system standards, and discovery best practices- Led hiring of product designers- Implemented dual-track agile methodology on product teams to increase design velocity

Initially joined early-stage start-up to lead product and marketing strategy for summer contract, later joined full-time as Director of Product Strategy.- Crafted UX deliverables such as user flows, wireframes to guide UI design efforts- Collected and analyzed customer feedback to guide decision-making in design- Developed marketing strategy and collateral, helping the company to be on track to hit beta customer goals

New York, Ny

Recruited to oversee projects ensuring timely delivery with minimal overburn across cumulative budgets of $1.3M+. Managed teams of 8-12 across user research, UX and visual design, and engineering. Featured client projects included:THEODORE ROOSEVELT PRESIDENTIAL LIBRARY‐ Led team designing brand and marketing website for new museum project from concept to implementationPFIZER‐ Led product design and strategy and managed team of UX designers, visual designers, info architects, and ven-dor engineers in creating new design system for global intranet.‐ Sold through new initiatives to Pfizer C-Suite and senior stakeholders and achieved executive buy-in for new design and functionality concepts.GIFFORDS: COURAGE TO FIGHT GUN VIOLENCE‐ Led design effort to create flexible, modular design system for national nonprofit‐ Increased usability for digital tools and access to published resources while ensuring compliance with IRS regu-lations for appropriate mixing of content from 501(c)3 and 501(c)4s arms.Featured client projects included:Pfizer‐ Led product strategy and managed team of information architects, UX designers, visual designers, and vendor engineers in creating SharePoint-based intranet to increase Pfizer employee communications and file sharing.‐ Sold through new initiatives to Pfizer C-Suite and senior stakeholders and achieved executive buy-in for new design and functionality concepts.Turner Sports‐ Developed new product planning for Turner Sports program, March Madness including web and IoT applications that extended customer lifecycle and created new advertising opportunities.Giffords: Courage to Fight Gun Violence‐ Led strategy and team of info architects, designers, and engineers in creating multi-site WordPress application.‐ Increased usability for digital tools and access to published resources while ensuring compliance with IRS regulations for appropriate mixing of content from 501(c)3 and 501(c)4s arms.

Brooklyn, Ny

Promoted to create sprint-based-project offering for potential clients leading to new budgets totaling $500K+. Led strategy and account lead for digital design projects accounting for over $2M in budgets. Featured projects includ-ed:OPEN SOCIETY FOUNDATIONS‐ Led product strategy and managed team of 6 including UX designers, visual designers, and full-stack engineers for Open Society Foundations new custom web application on Laravel-based Twill CMS. Won Webby honors.‐ Led creation of new brand design language for use in collateral and child brand digital properties‐ Created wireframes to communicate and evaluate information architecture‐ Conducted click-through user testing to assess brand narrative to create more cohesive design and content strategy.PRINCETON UNIVERSITY PRESS‐ Led product strategy and managed team for design overhaul for Princeton University Press. Webby-nominated project.‐ Interviewed senior stakeholders and authors to evaluate current deficits and opportunities.‐ Conducted tree-testing and usability testing to evaluate if new designs reached client benchmarks.

Brooklyn, Ny

Spearheaded data analytics practice to create new client deliverables for project with product KPIs supporting da-ta-driven decision making on projects. Promoted from Interface Engineer, reported to Product Director.• Trained strategy team in analytics tools and deliverables.• Assisted Product Directors to create improved goal-oriented and standardized strategy deliverables for im-proved product success measurement and inter-project cohesion.Featured Projects Included:ARTISTS AT RISK CONNECTION (PEN AMERICA)‐ Led product strategy and design for privacy-focused services database and emergency response platform for at-risk countries.‐ Designed information architecture to require minimal PII and preserve privacy for emergency contact form.‐ Collaborated with tech lead to ensure site security and users were properly protected including HTTPS and end-to-end encryption for contact form on a custom Laravel-based build.

Brooklyn, Ny

Led front-end and full-stack development on projects for clients including IBM, Harvard Art Museums, The Dodo, Library of America, and the Simons Foundation.- Wrote original grunt tasks and JavaScript libraries for company’s proprietary front-end framework.Built front-end functionalities for projects in Angular.js, React.js, and vanilla ES5. - Wrote markup semantic HTML5 to be W3C CAG 2.0 compliant for accessibility and styled using SASS.- Maintained WordPress applications for past clients including the Wythe Hotel, Landor, and The Hudson Institute.- Worked with business development team to clarify technical recommendations for proposals and present to potential new clients.

Greater New York City Area

Designed and built web projects including launching user-submitted event calendar.- Organized and led roundtable discussions for executive directors and managing directors of member companies.- Created and implemented successful social media strategy, raising projects’ Twitter and Facebook followings by 26% and 22% respectively.

New York, Ny

Implemented custom database solutions in FileMaker Pro for largest retail projects, which streamlined the purchase approval/order process and communications with clients.- Interviewed project teams to develop functional requirements for database solution tailored to each specific project team needs.

Graduate Certificate, Typography Design

Bootcamp, Computer Software And Media Applications

App Academy is an intensive web development bootcamp training students in Ruby on Rails, SQL, Backbone.JS, HTML/CSS.

Bfa, Drama

Minor, Web Programming And Applications

Masters Of Information Management And Systems

Left program to pursue professional opportunities