Seth Hendrix Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

San Francisco, California, Us

● Led creative across original content programs and live events, focusing on immersive storytelling, bold visuals, and audience interactivity; directed creative production work across art/design, branding, video editorial, live broadcast production, motion graphics, marketing, experiential, merch, creative tech, and sponsorship activations● Supervised team of designers, editors, and producers; oversaw creative work across 5 global production vendors and 10+ contractors; introduced Airtable-based tools/process to monitor creative timelines and track performance of deliverables; conducted quarterly workflow audits to improve resource allocation and realign strategic planning● Co-founded Twitch Rivals and Twitch Gaming channels, established their visual/brand identities & launched campaigns that grew their communities to over 3 million global followers● Developed sponsorship strategies for original content inventory, generating over $10 million annually from partners including Verizon, Dunkin', State Farm, Samsung, and Capital One● Collaborated with top game developers to create co-branded products and experiences, increasing community engagement by 60-70% (on average) per activation and driving over 12 million total downloads/purchases

Santa Monica, California, Us

● Led creative production & design for over 100+ content marketing campaigns across Blizzard's IPs, including BlizzCon, as part of Blizzard's in-house creative agency● Developed creative concepts and led pitch process to executives and internal stakeholders, securing approvals and enhancing project alignment● Directed live-action production shoots, gameplay capture, motion graphic design, and finishing/localization process● Monitored in-progress work to ensure quality & timely completion, guiding creative team (editors, designers, capture artists) to help resolve issues and implement stakeholder feedback

Us

● Served as Head of Content & Video; led creative direction, art/design, and end-to-end content production on 30+ campaigns for clients like Netflix, Disney/Hulu, Amazon, and Warner Bros● Directed digital and social campaigns that boosted pre-release engagement by 35-50%; managed a 5-person team of creative strategists, designers, and editors

Las Vegas, Nv, Us

● Spearheaded Creative Services team; led concept creation and pitch process for major brands across entertainment, lifestyle, and retail, securing $1.4MM in new business; oversaw production timelines and directed design execution on all campaigns; managed a team of 4 designers and strategists, ensuring creative alignment across outputs

Greenwich, Ct, Us

● Companies: Tobuscus Game Studios, VOX & Associates, Konami, Loot Crate● Work Details: visual design, copywriting, video editorial, pitch development, animation/motion design, creative project management, content/marketing strategy

Los Angeles, California, Us

● Established new Original Content department focused on ROI-driven marketing for gaming and entertainment; led campaigns for Disney, EA, WB Games, and Capcom that achieved 150-300% ROI through strategic media placement and content innovation● Led creative development and production across video, motion graphics, digital/social, and influencer partnerships, leveraging platforms like YouTube and Twitch for increased reach

Los Angeles, Us

● Led Games A/V production team in crafting trailers, TV spots, behind-the-scenes, and featurettes for major game properties like Borderlands, Silent Hill, and Dead Space

● Concepted & produced video content for broadcast, theatrical, & digital campaigns; wrote scripts/copy & designed storyboards; assisted with live production; directed gameplay capture● Notable campaigns: Call of Duty: Modern Warfare, Resistance: Fall of Man, Guitar Hero 3, Tony Hawk's Proving Ground, Turok, God of War: Chains of Olympus, & Spider-Man 3

Theatre

Bachelor'S Degree

Master'S Degree