Seth Hendrix Email & Phone Number

Los Angeles, CA, US

Los Angeles, CA, US

San Francisco, California, US

• Led creative across original content programs and live events, focusing on immersive storytelling, bold visuals, and audience interactivity; directed creative production work across art/design, branding, video.
• Supervised team of designers, editors, and producers; oversaw creative work across 5 global production vendors and 10+ contractors; introduced Airtable-based tools/process to monitor creative timelines and track.
• Co-founded Twitch Rivals and Twitch Gaming channels, established their visual/brand identities & launched campaigns that grew their communities to over 3 million global followers
• Developed sponsorship strategies for original content inventory, generating over $10 million annually from partners including Verizon, Dunkin', State Farm, Samsung, and Capital One
• Collaborated with top game developers to create co-branded products and experiences, increasing community engagement by 60-70% (on average) per activation and driving over 12 million total downloads/purchases

Santa Monica, California, US

• Led creative production & design for over 100+ content marketing campaigns across Blizzard's IPs, including BlizzCon, as part of Blizzard's in-house creative agency
• Developed creative concepts and led pitch process to executives and internal stakeholders, securing approvals and enhancing project alignment
• Directed live-action production shoots, gameplay capture, motion graphic design, and finishing/localization process
• Monitored in-progress work to ensure quality & timely completion, guiding creative team (editors, designers, capture artists) to help resolve issues and implement stakeholder feedback

US

• Served as Head of Content & Video; led creative direction, art/design, and end-to-end content production on 30+ campaigns for clients like Netflix, Disney/Hulu, Amazon, and Warner Bros
• Directed digital and social campaigns that boosted pre-release engagement by 35-50%; managed a 5-person team of creative strategists, designers, and editors

Las Vegas, NV, US

• Spearheaded Creative Services team; led concept creation and pitch process for major brands across entertainment, lifestyle, and retail, securing $1.4MM in new business; oversaw production timelines and directed design.

Greenwich, CT, US

• Companies: Tobuscus Game Studios, VOX & Associates, Konami, Loot Crate
• Work Details: visual design, copywriting, video editorial, pitch development, animation/motion design, creative project management, content/marketing strategy

Los Angeles, California, US

• Established new Original Content department focused on ROI-driven marketing for gaming and entertainment; led campaigns for Disney, EA, WB Games, and Capcom that achieved 150-300% ROI through strategic media placement.
• Led creative development and production across video, motion graphics, digital/social, and influencer partnerships, leveraging platforms like YouTube and Twitch for increased reach

Los Angeles, US

• Led Games A/V production team in crafting trailers, TV spots, behind-the-scenes, and featurettes for major game properties like Borderlands, Silent Hill, and Dead Space

• Concepted & produced video content for broadcast, theatrical, & digital campaigns; wrote scripts/copy & designed storyboards; assisted with live production; directed gameplay capture
• Notable campaigns: Call of Duty: Modern Warfare, Resistance: Fall of Man, Guitar Hero 3, Tony Hawk's Proving Ground, Turok, God of War: Chains of Olympus, & Spider-Man 3

Theatre

Bachelor'S Degree

Master'S Degree