Rahul Sethi Email and Phone Number

I lead and manage the insights and marketing division of Vividata, it's custom research arm, Vivintel, and Vividata's passive digital measurement panel, Metrica. I have written multiple reports and presented at industry events on Canadian media habits and consumer trends across multiple verticals; including various consumer product categories, digital and legacy media, sports and esports audiences, cannabis consumers, multicultural consumers, and more. Through strategic marketing that involves both social and traditional means, report writing, building and delivering presentations, demonstrations and trainings, I evangelize Vividata's research offerings. I develop astute audience and consumer profiles to help our clients launch effective marketing strategies, creative campaigns, and plan and buy media.At Vividata, I turn data into actionable insights that inform strategy internally, and for our clients.

Vividata is a leading not-for-profit market research company. Vividata conducts one of the largest media and consumer behaviour studies in Canada, randomly recruiting 40,000+ respondents offline (via IVR) for online survey completion. I analyze Vividata's wealth of audience and consumer data to deliver meaningful insights and strategic recommendations (via client reports and presentations), to address client needs and recruit new business.• Assess client’s business objectives and requirements to provide the necessary services and data to ensure high client satisfaction• Develop and deliver insightful presentations and training to media, advertising agency, and other industry senior managers and research staff• Support sales by acting as a subject matter expert on the data contained within the Vividata study• Deliver impactful data reporting solutions and software to client executives, senior managers and research staff• Evangelize the use of Vividata through PR, print, search, social media marketing, and content for the company website (infographics, reports, white papers, articles)• Write reports and articles to promote Vividata data in industry publications (ex. INMA, CMDC Media Digest)• Content and event management

UofT is a public research university. It is recognized for its influences on communications theory, medicine and the sciences.At UofT, I taught undergraduate students how to write compelling content and optimize their communication for a variety of platforms and needs. I taught everything from how to craft the perfect sentence for a short story, to how to simply communicate numerical data, to how to write a title for a blog post. • Taught a variety of courses in the area of professional writing and communication• Developed engaging, up-to-date and insightful multimedia lectures• Provided academic leadership and developed an effective learning environment for students• Consistently received over 80% retake rating from over 150+ undergraduates each year • Independently designed the courses “Writing in Social Media” and “Communicating in a World of Big Data” for the Institute of Communication, Culture, Information & Technology

NADbank was a not-for-profit organization and the research arm of the Canadian daily newspaper industry. In 2014, NADbank merged with the Print Measurement Bureau (PMB) to form Vividata. I managed a small team at NADbank to create compelling communications and marketing material. Working with the VP of Marketing and Client Services, I led best practices in client service to achieve high client satisfaction and to increase our client base.• Maintained relationships with advertising agency senior managers, media planners and buyers, and client research staff• Created compelling marketing material (ex. e-newsletters, reports, presentations, info-graphics, etc.) to evangelise NADbank market data and encourage frequent use by clients • Analyzed market data to deliver key insights to clients via reports and presentations• Developed and delivered presentations and training materials to advertising agency senior managers, media planners and buyers, and research staff• Developed and maintained an informative social media and web presence• Managed the annual renewal of 200+ clients annually

Comsteps is a Microsoft certified partner, offering IT learning and educational consulting services to small and medium sized businesses. At Comsteps, I developed marketing campaigns, presentations and sales and marcom collateral for Comsteps’ suite of offerings.• Created and delivered press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, and web content• Worked with sales teams and subject matter experts to create informative marketing material (ex. brochures, booklets, presentations, etc.) for current and prospective clients• Built strong relationships with internal staff and external suppliers (ex. photographers, graphic designers, web developers, etc.) to complete marcom projects on time and on budget• Designed and launched email marketing campaign

Camiele.ca was an online retailer of high-quality premium-boutique garments and luxury items.I launched Camiele.ca as a way to provide consumers with the ability to purchase high-quality goods online, without the traditional markups found at luxury brick and mortar retailers. With a team of two additional business partners, I oversaw every aspect of the company; from product development, to launch, to marketing and sales. • Led and oversaw the development of our e-commerce platform from start to finish• Sourced goods and negotiated with offshore suppliers• Created content for integrated, multi-channel print, catalog, web and direct marketing campaigns• Performed regular gap analysis, demographic profiling, focus groups and acquired consumer feedback to gain relevant data for future campaigns and product offerings

• Developed and taught lessons on writing skills and essay composition• Lectured on the short-story and implemented a poetry unit, i.e. composition, style, voice• Generated a genuine interest and imagination in the students for creative writing• Held one-on-one appointments with students to revise their work and provide guidance

• Wrote and edited fundraising proposals to engage prospective donors• Campaigned on behalf of organizations including Sick Kids, Canadian Red Cross, Trillium Hospital and the Humane Society• As part of a larger campaign, managed and coached a team of 12 fundraisers to achieve and exceed monthly fundraising targets, securing $10 million in annual donations for Sick Kids Hospital

• Wrote and edited UTM news articles and features for web and print media• Developed brochures in support of university offered programs for current students• Liaised with third party vendors (i.e. photographers, print companies) in support of Office of Advancement• Copy-edited, and wrote content for the 2005 UTM Alumni Matters magazine