Seth Kaufman Email & Phone Number

Montvale, NJ, US

Led robust and complex enterprise-wide restructuring process to maximize value and recovery across stakeholder groups.

New York, NY

Led LVMH’s $2.5Bn+ North America Wine & Spirits business, having direct accountability for the full P&L and leadership responsibility across all functions.

Led PepsiCo’s $5Bn portfolio of nutrition brands in North America including Quaker, Tropicana, Naked, and KeVita, as well as The Hive, PepsiCo’s operating entity focused on developing and accelerating growth of smaller, emerging brands. Had direct accountability for the full P&L across these businesses and oversight over all functions (Marketing, Sales.

White Plains, NY

Led growth agenda for PepsiCo's vast $15Bn+ US beverage business with accountability across portfolio strategy, innovation, communications, consumer engagement, insights/analytics, field marketing, foodservice marketing, retail/shopper marketing, marketing activation and Joint Ventures. Oversaw some of the world's most iconic trademarks, including 9 brands.

Led US Cola & Flavored Carbonated Soft Drinks (CSD) business with accountability across strategy, innovation, consumer communication and delivery of the annual operating plan. Led team to best top- and bottom-line performance in 10 years for Pepsi TM as well as the strongest brand equity performance in 5+ years.

Led US Cola business with accountability across strategy, innovation, consumer communication and delivery of the annual operating plan. Led team in refinement of US brand positioning to better connect with and engage US consumers, which enabled the creation and execution of the best testing consumer communication in previous 3 years. Re-built innovation.

Responsible for the full P&L of the North America Coffee Partnership (NACP), a Joint Venture between PepsiCo & Starbucks with $700MM+ of Net Revenue and $200MM+ of NOPBT. Had direct oversight of team across marketing, sales, finance, operations and research & development, while reporting to the JV Board of Directors. Led team to re-ignite business driving.

Oversaw team that owned media strategy and media investment for PepsiCo beverage brands in the U.S. Led successful transformation of media strategy & investment approach across all traditional, digital and emerging media platforms, while re-structuring and rebuilding internal team and agency teams to match future capability and business needs. Drove double.

Successfully turned around $100MM underperforming business leading sales, distribution and execution across 5 distribution centers in Southeast Michigan. Rebuilt leadership team and front-line organization to create high-performing team and reignite a winning culture. Successfully led, coached & developed a team of 250 associates in significant change.

Led team in development and execution of 3-yr strategic plan across all major retail channels. Led development and implementation of aggressive insights and analytic learning agenda in order to better ground strategic and tactical plans in opportunities associated with key shopper segments. Led cross-functional group in successful creation, delivery &.

Led cross-functional teams in the development and execution of robust juice and juice drinks portfolio marketing plans including consumer research, new product development, retail and event promotions, advertising, media and innovation.

Led cross-functional team in successful innovation launch of Tropicana Juice Drinks more than doubling volume across juice drinks portfolio.

Led cross-functional teams in successful development & execution of Super Bowl promotion, Daytona 500 promotion, Major League Baseball promotion and multiple feature film promotions.

Adjunct Professor, Department of Media, Culture & Communication teaching “Innovations in Marketing – Engaging in the New Landscape."

Developed and implemented a new strategy and business model for the radio representation industry which significantly increased top-line, bottom-line, share position, client acquisition and client retention metrics.

Mba, Business Administration And Management, General

S.I. Newhouse School, Public Communications - Television, Radio & Film Management