Seth is a Senior Lecturer in Sport and Leisure Management in the School of Science and Technology at Nottingham Trent University, UK. Seth’s teaching and research activity are linked to exploring critical issues and perspectives in events and sports, with a particular focus on mega-sporting event hosting communities.Prior to joining Nottingham Trent University, he worked at Sheffield Hallam University, Leeds Beckett University and Anglia Ruskin University. In 2022, Seth was awarded his PhD in mega sporting events from Anglia Ruskin University.Before entering academia, he was employed by a number of organisations in various marketing and communications positions. Roles included working for a sustainability membership association which represented UK higher and further education institutions.