Seth Longhurst Email & Phone Number

Salt Lake City, Ut, Us

Miami, Florida, Us

Miami, Florida, Us

San Francisco, California, Us

Play a crucial role in managing marketing technology platforms for a Financial Services/FinTech startup; drive end-to-end strategy and development of initiatives in email, SMS, direct mail retargeting, and onsite/in-app messaging for activation, on-boarding, cross-selling, engagement, churn prevention, and reactivation/win-back campaigns.• Championed customer lifecycle marketing strategies to facilitate true 1:1 engagement, managing the full marketing automation platform migration to a solution with $500M in potential revenue benefit• Formed and sustained meaningful partnerships and identify and evaluate new technology to enhance customer engagement, with up to 50% conversion improvement in some remarketing campaigns• Transformed a 6-hour delay to near real-time availability for actionable customer data by working closely with team leaders on the Data and Analytics, Product, Engineering, and Design teams• Yielded 160% channel growth by coordinating with the Product and Growth teams to identify opportunities to drive engagement and retention and manage all lifecycle testing and optimization initiatives• Expanded channel capabilities by working with Data and Analytics to solve attribution issues and create standardized channel and campaign performance reports and executive dashboards

Arlington, Va, Us

Salt Lake City, Utah, Us

Directed all lifecycle marketing programs designed to onboard, activate, monetize, and retain 1.2M users for a Closed Social Network/Advocacy Marketing platform connecting product experts with top brands.• Introduced innovative strategies to overhaul an outdated program and drove improvements to KPIs utilizing email, push notifications, onsite personalization, and display and social retargeting• Worked closely with engineering to maintain CRM database structure, hygiene, and synchronization between email service provider, SMS, push notification, and other marketing technology vendors• Initiated cutting-edge event and behaviorally driven triggered campaigns that boosted engagement 15% and established strong collaboration across business intelligence, platform development, and creative teams• Improved YOY engagement revenue 20% and unique clickthrough rates by 50% and reversed 2 years of decline by instituting a comprehensive A/B subject-line, content, and email template testing plan• Motivated a top-performing engagement marketing team of three individuals to generate revenue growth even as many large brand partners were leaving the platform

Mclean, Virginia, Us

Promoted Consumer Financial Services to 1.6M members, generating a 49% increase in annual earnings over four years• Produced 40% growth overseeing all member acquisition and lifecycle marketing efforts and delivering innovative, data-driven strategies to enhance customer relationships• Increased membership retention by 19% via email, push notifications, SMS, broadcast, print, retargeting, programmatic display, social media engagement, direct mail, collateral, and online experience• Cultivated productive working relationships with internal project teams and collaborated on special projects across all product linesExpanded new business 39% with a cohesive branding and advertising strategy, providing creative leadership and overseeing a $32M annual marketing budget• Communicated effectively at all levels of the organization, liaising between C-level executives, product managers, advertising agencies, and external production vendors as the primary marketing contact• Estimated $1.5M in staff time savings and an estimated $5m impact to net income. received recognition from leadership after spearheading a special marketing audit project and earning the best possible CFPB rating, which extended the audit cycle from 3 to 5 years

Annapolis, Md, Us

• Lead the agency's online marketing efforts and ensure campaigns follow best practices and ensure each component is up to par • Designed and coded (or oversaw the design and development of) emails, landing pages, and micro sites• Conducted SEO and Web Property Optimization through a host of tools — analyzing online campaign performance and making recommendations for improvement

Washington, Dc, Us

• Responsible for formulating and implementing marketing strategies for the company, its subsidiary brands, and individual product lines. • Designed and developed web sites, collateral materials, online and print advertisements, e-mail campaigns, presentations, and proposals. • Wrote and distributed press releases to area media outlets regarding company activities. • Developed two new brands and accompanying product lines. • Acted as an client relations manager for the social media services division and was responsible for executing social media campaigns for the division’s clients. • Managed marketing staff members and developed and maintained relationships with a pool of freelance contractors.

Salt Lake City, Utah, Us

• Responsible for formulating and implementing client marketing strategies for clients such as Industrial Supply Company, First Utah Bank, Jupiter Bowl, Grove Park Inn.• Maintained client/agency relationships and generated new business revenue sources. • Managed print, direct mail, television, radio, outdoor, mobile, e-mail, web development, search engine optimization, and online marketing campaigns for multiple client accounts. • Facilitated the creative process & agency workflow from market research and planning, concept development, to creative and strategic execution. • Oversaw the planning, purchasing, post-buy analysis, and client performance reporting for over of print, broadcast, outdoor, online, and non-traditional media. • Fulfilled the role of Social Network Marketing Manager developing marketing campaigns using Twitter, Facebook, MySpace, YouTube, and numerous other social media and video sharing platforms. • Obtained category marketing experience in financial services, business-to-business, consumer packaged goods, food service, travel & tourism, real estate development, industrial distribution, and non-profit industries. • Consistently met agency profit objectives of 20% by achieving sales objectives and managing staff time and material costs.

Salt Lake City, Utah, Us

Managed client/agency relationships and agency workflow.

Salt Lake City, Utah, Us

* Responsible business development and marketing efforts of the organization, establishing vendor partnerships. * Managed the finances of the business and developed accounts payable and receivable practices in adherence with Generally Accepted Accounting Principles. • Wrote company business continuity plans, standard operation procedures, and employee training materials. • Served as liaison between Secure Document Alliance’s (SDA) Board of Directors, Management Team, Subcontractors, and Customers. • Developed a comprehensive web site and marketing communications program. • Assisted in the development and management of several new key corporate accounts, including First American Corporation and Wells Fargo Bank, both of which generated over $2 million in annual contract revenue for SDA.

Graduate Course Work, Digital Communication And Media/Multimedia

Bachelors Of Science, Business, Marketing, And Economics