Seth Longhurst Email and Phone Number
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Results-driven Lifecycle Marketing Leader with 16+ years of experience spearheading data-driven digital campaigns for B2B2C Marketplace, B2C fintech, and consumer technology companies. Proven track record of developing and executing integrated multi-channel marketing strategies that significantly boost user acquisition, activation, and retention.Key strengths: • Marketing Technology Expert: Proficient in Customer.io, Braze, Iterable, Salesforce Marketing Cloud, and more • Data-Driven Decision Maker: Leverage analytics to continuously improve campaign performance and deliver measurable results • Cross-Functional Collaborator: Build strong partnerships across product, engineering, and creative teams to drive innovative marketing initiatives • Strategic Thinker: Develop comprehensive lifecycle marketing programs from the ground up, resulting in measurable improvements in key user metricsNotable achievements: • Built and launched 200+ multi-touch campaigns at Papa, driving engagement and retention for a nationwide gig economy platform helping improve activation rate by nearly 30% and assisting in reducing CAC by over 80% • Led marketing automation platform migration at Earnest, resulting in 50% conversion improvements and $500M in anticipated additional funded loan volume • Instituted AI-powered subject line testing framework at ExpertVoice, increasing email optimization efficiency and effectiveness—increasing channel revenue over 22% YOYPassionate about leveraging cutting-edge marketing technology and data-driven insights to create personalized, high-impact customer experiences that drive growth for innovative tech and fintech companies.
Lifecycleiq
View- Website:
- lifecycleiq.io
- Employees:
- 2
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Founder And Principal ConsultantLifecycleiqSalt Lake City, Ut, Us
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Fractional Lifecycle Marketing Automation ConsultantPapa Aug 2024 - PresentMiami, Florida, Us -
Lifecycle Product Growth ManagerPapa Jun 2021 - Aug 2024Miami, Florida, Us
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Lifecycle Marketing LeadEarnest Inc. Oct 2019 - May 2021San Francisco, California, UsPlay a crucial role in managing marketing technology platforms for a Financial Services/FinTech startup; drive end-to-end strategy and development of initiatives in email, SMS, direct mail retargeting, and onsite/in-app messaging for activation, on-boarding, cross-selling, engagement, churn prevention, and reactivation/win-back campaigns.• Championed customer lifecycle marketing strategies to facilitate true 1:1 engagement, managing the full marketing automation platform migration to a solution with $500M in potential revenue benefit• Formed and sustained meaningful partnerships and identify and evaluate new technology to enhance customer engagement, with up to 50% conversion improvement in some remarketing campaigns• Transformed a 6-hour delay to near real-time availability for actionable customer data by working closely with team leaders on the Data and Analytics, Product, Engineering, and Design teams• Yielded 160% channel growth by coordinating with the Product and Growth teams to identify opportunities to drive engagement and retention and manage all lifecycle testing and optimization initiatives• Expanded channel capabilities by working with Data and Analytics to solve attribution issues and create standardized channel and campaign performance reports and executive dashboards -
Digital Marketing ConsultantMegaseth Mar 2019 - Oct 2019Arlington, Va, Us -
Manager, Email & Lifecycle EngagementExpertvoice Feb 2018 - Mar 2019Salt Lake City, Utah, UsDirected all lifecycle marketing programs designed to onboard, activate, monetize, and retain 1.2M users for a Closed Social Network/Advocacy Marketing platform connecting product experts with top brands.• Introduced innovative strategies to overhaul an outdated program and drove improvements to KPIs utilizing email, push notifications, onsite personalization, and display and social retargeting• Worked closely with engineering to maintain CRM database structure, hygiene, and synchronization between email service provider, SMS, push notification, and other marketing technology vendors• Initiated cutting-edge event and behaviorally driven triggered campaigns that boosted engagement 15% and established strong collaboration across business intelligence, platform development, and creative teams• Improved YOY engagement revenue 20% and unique clickthrough rates by 50% and reversed 2 years of decline by instituting a comprehensive A/B subject-line, content, and email template testing plan• Motivated a top-performing engagement marketing team of three individuals to generate revenue growth even as many large brand partners were leaving the platform -
Senior Manager, Marketing & Creative ServicesPenfed Credit Union May 2014 - Feb 2018Mclean, Virginia, UsPromoted Consumer Financial Services to 1.6M members, generating a 49% increase in annual earnings over four years• Produced 40% growth overseeing all member acquisition and lifecycle marketing efforts and delivering innovative, data-driven strategies to enhance customer relationships• Increased membership retention by 19% via email, push notifications, SMS, broadcast, print, retargeting, programmatic display, social media engagement, direct mail, collateral, and online experience• Cultivated productive working relationships with internal project teams and collaborated on special projects across all product linesExpanded new business 39% with a cohesive branding and advertising strategy, providing creative leadership and overseeing a $32M annual marketing budget• Communicated effectively at all levels of the organization, liaising between C-level executives, product managers, advertising agencies, and external production vendors as the primary marketing contact• Estimated $1.5M in staff time savings and an estimated $5m impact to net income. received recognition from leadership after spearheading a special marketing audit project and earning the best possible CFPB rating, which extended the audit cycle from 3 to 5 years -
Interactive DirectorMarketsmart Jul 2011 - May 2014Annapolis, Md, Us• Lead the agency's online marketing efforts and ensure campaigns follow best practices and ensure each component is up to par • Designed and coded (or oversaw the design and development of) emails, landing pages, and micro sites• Conducted SEO and Web Property Optimization through a host of tools — analyzing online campaign performance and making recommendations for improvement -
Marketing ManagerEssential Media Partners Jul 2010 - Jun 2011Washington, Dc, Us• Responsible for formulating and implementing marketing strategies for the company, its subsidiary brands, and individual product lines. • Designed and developed web sites, collateral materials, online and print advertisements, e-mail campaigns, presentations, and proposals. • Wrote and distributed press releases to area media outlets regarding company activities. • Developed two new brands and accompanying product lines. • Acted as an client relations manager for the social media services division and was responsible for executing social media campaigns for the division’s clients. • Managed marketing staff members and developed and maintained relationships with a pool of freelance contractors. -
Account ManagerFreestyle Marketing Group Nov 2009 - Jul 2010Salt Lake City, Utah, Us• Responsible for formulating and implementing client marketing strategies for clients such as Industrial Supply Company, First Utah Bank, Jupiter Bowl, Grove Park Inn.• Maintained client/agency relationships and generated new business revenue sources. • Managed print, direct mail, television, radio, outdoor, mobile, e-mail, web development, search engine optimization, and online marketing campaigns for multiple client accounts. • Facilitated the creative process & agency workflow from market research and planning, concept development, to creative and strategic execution. • Oversaw the planning, purchasing, post-buy analysis, and client performance reporting for over of print, broadcast, outdoor, online, and non-traditional media. • Fulfilled the role of Social Network Marketing Manager developing marketing campaigns using Twitter, Facebook, MySpace, YouTube, and numerous other social media and video sharing platforms. • Obtained category marketing experience in financial services, business-to-business, consumer packaged goods, food service, travel & tourism, real estate development, industrial distribution, and non-profit industries. • Consistently met agency profit objectives of 20% by achieving sales objectives and managing staff time and material costs. -
Account ExecutiveFreestyle Marketing Group Feb 2008 - Nov 2009Salt Lake City, Utah, UsManaged client/agency relationships and agency workflow.
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Account CoordinatorFreestyle Marketing Group Feb 2007 - Feb 2008Salt Lake City, Utah, Us
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Business Development ManagerSecure Document Alliance May 2005 - Feb 2007* Responsible business development and marketing efforts of the organization, establishing vendor partnerships. * Managed the finances of the business and developed accounts payable and receivable practices in adherence with Generally Accepted Accounting Principles. • Wrote company business continuity plans, standard operation procedures, and employee training materials. • Served as liaison between Secure Document Alliance’s (SDA) Board of Directors, Management Team, Subcontractors, and Customers. • Developed a comprehensive web site and marketing communications program. • Assisted in the development and management of several new key corporate accounts, including First American Corporation and Wells Fargo Bank, both of which generated over $2 million in annual contract revenue for SDA.
Seth Longhurst Skills
Seth Longhurst Education Details
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The Johns Hopkins UniversityDigital Communication And Media/Multimedia -
Westminster UniversityAnd Economics
Frequently Asked Questions about Seth Longhurst
What company does Seth Longhurst work for?
Seth Longhurst works for Lifecycleiq
What is Seth Longhurst's role at the current company?
Seth Longhurst's current role is Founder and Principal Consultant.
What is Seth Longhurst's email address?
Seth Longhurst's email address is se****@****ail.com
What is Seth Longhurst's direct phone number?
Seth Longhurst's direct phone number is +180192*****
What schools did Seth Longhurst attend?
Seth Longhurst attended The Johns Hopkins University, Westminster University.
What are some of Seth Longhurst's interests?
Seth Longhurst has interest in Design, Skiing, Cooking, Economic Empowerment, Civil Rights And Social Action, Video Editing, Web Development, Education, Digital Photograpy, Science And Technology.
What skills is Seth Longhurst known for?
Seth Longhurst has skills like Online Marketing, Social Media Marketing, Email Marketing, Advertising, Marketing Strategy, Seo, Marketing, Social Media, Facebook, Management, Adobe Creative Suite, Marketing Communications.
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