Seth Trochtenberg Email & Phone Number

New York, United States

-Managed my Haleon client and Kroger and Dollar General retail media network relationships with the agency, leading client and vendor statuses for my accounts in the eCommerce space-Drove media campaigns on both the media planning and activation end from first ideation through final reporting-Ensured all budgeting and operational needs were accounted for, ranging from tag creation and fees to invoice inquiries

New York, New York, United States

-Project managed the ongoing new development of division-wide website and resource repository-Supported the planning of global digital programming and social content around key tentpole cultural moments-Created visualizations on tools such as Miro for a variety of team workflows and process lifecycles -Served as an interim Programming Operations Manager, supporting the development of digital and social video from ideation through distribution for Bon Appétit, Epicurious, Architectural Digest, Condé Nast Traveler, and Self

New York, New York

-Directly managed digital advertising campaigns for various Google B2C and B2B products and services, and collaborated with internal teams to strategically plan and launch future campaigns-Facilitated communication channels between media publishers and internal teams as a day-to-day point person to ensure success during campaign lifecycles-Led the establishment of new work procedures and trainings as a Manager on B2B Activation team.

New York, New York

(FKA: Publishing Coordinator; Social Video Coordinator)-Led the publishing efforts for digital content on over a dozen entertainment brands’ YouTube channels, with clients in my portfolio ranging from NBCU, WarnerMedia, A&E Networks, etc. to support channel growth and strategic initiatives-Acted as a liaison between high-profile clients, providing optimized content, reporting and analytic insights, supported the development and distribution of exclusive content and advised on and implemented channel-level activations-Supported live stream programming, YouTube premieres, creative ideation, platform strategy and the quality control of content

New York, New York

-Scheduled promotional content and snipes for our linear programming of day-to-day broadcasts, Olympic special events and premieres, further encouraged audience usage of our VOD platforms and ensured quality control of promotional creative -Acted as temporary Executive Assistant to network EVP of Content Strategy and Acquisitions

Greater New York City Area

-Established social strategies for new and returning franchises, stunts, social TV events, paid content, etc. and the development of innovative content specifically designed for social platforms with various other teams-Led the creation of several competitive research decks that utilized diverse metrics and data tools for the reporting and visualizing of relevant information, and presented findings to numerous teams-Supported the conceptualization, production and scheduling of all brand and property executions for Comedy Central’s social platforms and on-air social integrations

Brooklyn, Ny

-Supported the writing/drafting, copyediting and designing of all digital, print and wide press distribution materials for AmDoc, while being exposed to sensitive, embargoed communications, outreach, social and development strategies -Created campaign reports of cross-departmental materials on each film’s community, digital and on the ground initiatives -Oversaw the modernization of the POV awards archival database, contributed to the POV newsletter (21,000+ subscribers) and website/blog (9.8 million+ impressions), planned social media campaigns and tune-in grids for outreach and distributed screening packages for community events across nation (400+ events) -Assisted with the transition to and creation of a new community network, with a robust 10,000 registered community partners-Represented the company as the first line of communication for filmmaker, business and general inquiries as the receptionist

Brooklyn, Ny

-Worked for Emmy and Peabody Award winning PBS television documentary series with over a thousand prospective film submissions for a season that would feature Oscar-nominated films-Developed an eye for high quality series content, and discussed evaluations and submissions with executive producers-Managed submissions database, deliverables tracking grids and flagged/transcribed content for FCC compliance-Provided editorial feedback for acquired films and packages, liaised with filmmakers and supported films from their initial submissions to broadcasts

Brooklyn, Ny

-Screened over 100 film submissions, and developed and delivered film pitches directly to show runners for weekly public media series-Involved with editorial discussions, reviewed rough cuts, selected trailer clips for series and crafted episode wraparound scripts for show’s host-Researched issues, themes and people, created original social assets and led Twitter chats to aid producer’s outreach efforts

Brooklyn, Ny

-Assisted cinematographer(s) with shoots using DSLR equipment on promotional documentary style work-Manned second camera, jib devices and sound recorders-Edited and prepared video projects ranging from client productions to social media videos

New York, Ny

-Conducted client research and industry and competitor analysis for communications agency, handling a diverse group of clients including Allergan, (RED), J.Crew, The United Nations and more-Created press clippings and maintained media lists for client account teams-Investigated media responses to social media campaign models and prepared research deck on these findings-Developed creative content pitches utilized by company, clients and celebrity influencers

Nashville, Tn

-Worked with North America’s largest, INSP award winning, street newspaper as a member of its editorial staff-Transcribed submissions, developed story pitches and worked closely with the homeless vendors we served

Bachelor’S Degree, Creative Writing And Philosophy, 3.65

Activities and Societies: Jewish Learning FellowshipBachelor of Arts in an Individualized Major with English and Philosophy concentration..

Non-Credit Certification By Tisch And Yellowbrick, Film & Tv Essentials Program

Specialized Certification, Business Foundations

Non-credit Specialization in Business Foundations offered by The Wharton School of Business on Coursera

High School

Activities and Societies: Student Government, Mock Trial, Model UN, Youth Legislature, Varsity lacrosse teamGraduated with Distinguished.