Seth Troy Email and Phone Number
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Accomplished marketing executive with more than 20 years of experience leading initiatives and teams at top-tier organizations in medical education and financial services. Deep expertise across digital marketing (email/journey, content, digital ads, SEM/SEO and social media) and strategic marketing (branding, marketing plans, and team leadership). Highlighted accomplishments:• Launched Google for Nonprofits enterprise promotional capability at the AAMC, driving more than 100,000 constituent engagements across 10+ initiatives over 12 month period. • Led marketing for industry leading virtual event(s) for the premed community that attracted more than 17,000 registrants to a single event.• Developed marketing strategy for newly launched industry DEI initiative (IDEAS Learning Series) that attracted more than 2,500 industry thought leaders to attend and engage over 12 monthly webinars.• Launched and led industry based marketing initiative at PayPal and generated over 10,000 new accounts at a 23% more efficient spend vs. core programs.• Launched and managed SEO-optimized website for Pathfinder Payment Solutions, increasing page views by 18% and driving 23% more conversions.• Used $1.1M eCommerce marketing budget to help improve JP Morgan Chase to #13 nationally in federal loan consolidation providers with $1.45 billion in FY 2006 loan volume.• Drove redesign of chasestudentloans.com and chaseloaconsolidation.com, which subsequently earned a Web Marketing Association award.• Formulated and oversaw implementation of The National Wildlife Federation’s initial online marketing program, identifying opportunities to acquire customers online at ~$8, 20% lower than the ~$10 traditional mail based acquisition programs acquisition cost. • Developed, launched, and generated awareness of online customer service module that reduced The National Wildlife Federation’s service costs by over 50%.
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Association Of American Medical Colleges (Aamc)Washington D.C. Metro Area -
Senior Director Of MarketingSheppard Pratt Oct 2024 - PresentBaltimore, Maryland, Us -
Marketing DirectorAssociation Of American Medical Colleges (Aamc) Apr 2016 - Jul 2024Washington, Dc, UsOversee marketing strategy for portfolio of business units/initiatives at a $250M national medical association. • Develop strategies and oversee teams executing multi-channel marketing efforts promoting AAMC programs such as MCAT®; optimized Google Ads to generate ~3x revenue for every $1 spent across $100,000+ budget.• Drove marketing and communications strategy around numerous key initiatives including revising medical school competencies, promoting industry events/webinars, engaging industry executives to support key AAMC initiatives. • Led marketing and messaging for portfolio of industry publications available in the AAMC Store (store.aamc.org).• Collaborate with graphics team to develop campaign collateral, branding, & promotional graphics and with web team to execute promotional strategy across organization’s website (aamc.org).• Develop event strategy for product portfolio, including messaging, collateral, booth structure, and lead management.• Produce marketing plans, leadership presentations, RFPs, creative briefs, campaign analytics, & pricing recommendations.• Lead, manage, and nurture cross-functional teams, agencies and staff to support initiatives.
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Head Of Smb Industry MarketingPaypal Apr 2015 - Apr 2016San Jose, Ca, UsLaunched national industry-based marketing program across digital and event channels designed to align and customize PayPal products, messaging, and placement against target industries to drive higher conversion.• Led internal and agency project teams to conceptualize and execute digital marketing campaigns, including landing pages, paid search, & social media.• Managed ~$2M annual budget with $2M in annual revenue commitments.• Developed event strategy and led execution of more than 12 events (booth & sponsorship) with a ~$50,000 budget.• Partnered with product teams to uniquely align product capabilities and marketing to each target industry. • Achieved extraordinary results, generating over 10,000 new accounts at a 23% more efficient spend than core programs. -
Director Of MarketingPathfinder Payment Solutions Jan 2011 - Mar 2015Responsible for overseeing marketing efforts at boutique financial services company with two brands operating in a highly competitive digital payments space.• Partnered with IT and Ops to enhance/develop key products; was responsible for providing analysis-backed customer perspective and formulating business requirements.• Leveraged paid search and organic search marketing to drive qualified traffic to branded websites, driving down cost per launch acquisition.• Conceptualized and oversaw the execution of marketing strategy and tactics for multiple brands.• Launched and managed marketing campaigns, including target identification, lead generation, advertising (web and print), response collection, and analysis; assisted sales department with call scripts and lead management.• Coordinated the creation and updating of branding elements, including written and electronic communication, collateral, websites, and physical signage.• Oversaw the development of three SEO-optimized, state-of-the-art websites. Developed plan, wrote copy, managed designers and developers (internally and agency), created site map, and managed project.• Led corporate trade show strategy; created trade show plans, coordinated the design and construction of trade show booths and collateral, implemented pre- and post-show strategies, and personally attended numerous shows.
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Vp MarketingThe Rlj Companies, Llc Jan 2007 - Jan 2010Led marketing and product for portfolio companies owned by the founder of Black Entertainment Television (BET).VP Marketing - RLJ Financial (2009-2010)• Developed, launched and led marketing, digital strategy and the website for a startup financial services company.• Engaged and led agencies in developing brand, positioning, and customer messaging for organization and products. • Launched acquisition, activation, and retention email campaigns for loan product, acquiring more than 4,000 customers and activating 73% of customer base. Product & Marketing Manager (AVP) - Urban Trust Bank (2007-2009)• Reported directly to bank president and led cross-functional teams (operations, call center, branch, compliance, legal & finance) to execute marketing and product initiatives.• Directed, evaluated, and refined branch and digital marketing efforts for 25-branch, $700M financial institution.• Managed and led development of deposit product set, including messaging and function.• Engaged and oversaw multiple agencies and vendors executing marketing and product initiatives. -
Avp, E-Commerce ManagerJpmorgan Chase & Co. Mar 2004 - Feb 2007New York, Ny, UsServed in two significant roles over 3 year period at JP Morgan Chase Bank 1) product manager for billion dollar federal consolidation loan product 2) eCommerce manager for federal student loan products. • Provide strategic vision and operational leadership for consolidation loan product and key initiatives; developed comprehensive ecommerce and marketing strategies using a $1.1M annual budget.• Launched online marketing initiatives in partnership with leading web content providers. • Identified the need for and implemented improved processes to support customer communication.• Partnered with corporate marketing to produce multi-million piece mailings and test in champion/challenger format. -
Online Marketing ManagerNational Wildlife Federation Apr 2002 - Mar 2004Reston, Va, Us• Oversaw online marketing and product development program in circulation marketing department• Identified long term success potential through detailed testing and analysis approach to online marketing• Harnessed power and reach of Internet to build a viable, low-cost customer service solution for 1.3M subscribers
Seth Troy Skills
Seth Troy Education Details
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The Johns Hopkins University - Carey Business SchoolGeneral -
Vanderbilt UniversityPsychology
Frequently Asked Questions about Seth Troy
What company does Seth Troy work for?
Seth Troy works for Association Of American Medical Colleges (Aamc)
What is Seth Troy's role at the current company?
Seth Troy's current role is Experienced, results-driven marketing director and thought leader..
What is Seth Troy's email address?
Seth Troy's email address is st****@****amc.org
What is Seth Troy's direct phone number?
Seth Troy's direct phone number is +144328*****
What schools did Seth Troy attend?
Seth Troy attended The Johns Hopkins University - Carey Business School, Vanderbilt University.
What skills is Seth Troy known for?
Seth Troy has skills like Marketing, Online Marketing, E Commerce, Marketing Strategy, Customer Acquisition, Product Management, Brand Management, Web Marketing, Analytics, Email Marketing, Integrated Marketing, Segmentation.
Who are Seth Troy's colleagues?
Seth Troy's colleagues are Gregory Taylor, Laura Zelaya, Pavan Kumar Goverdhana, Said Makarios, Kelsey Shamburger, Kristin Engdahl Zipay, Aneesah Griffith.
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