Seth Troy Email & Phone Number

Washington D.C. Metro Area

Baltimore, Maryland, US

Washington, DC, US

• Oversee marketing strategy for portfolio of business units/initiatives at a $250M national medical association.
• Develop strategies and oversee teams executing multi-channel marketing efforts promoting AAMC programs such as MCAT®; optimized Google Ads to generate ~3x revenue for every $1 spent across $100,000+ budget.
• Drove marketing and communications strategy around numerous key initiatives including revising medical school competencies, promoting industry events/webinars, engaging industry executives to support key AAMC.
• Led marketing and messaging for portfolio of industry publications available in the AAMC Store (store.aamc.org).
• Collaborate with graphics team to develop campaign collateral, branding, & promotional graphics and with web team to execute promotional strategy across organization’s website (aamc.org).
• Develop event strategy for product portfolio, including messaging, collateral, booth structure, and lead management.

San Jose, CA, US

• Launched national industry-based marketing program across digital and event channels designed to align and customize PayPal products, messaging, and placement against target industries to drive higher conversion.
• Led internal and agency project teams to conceptualize and execute digital marketing campaigns, including landing pages, paid search, & social media.
• Managed ~$2M annual budget with $2M in annual revenue commitments.
• Developed event strategy and led execution of more than 12 events (booth & sponsorship) with a ~$50,000 budget.
• Partnered with product teams to uniquely align product capabilities and marketing to each target industry.
• Achieved extraordinary results, generating over 10,000 new accounts at a 23% more efficient spend than core programs.

• Responsible for overseeing marketing efforts at boutique financial services company with two brands operating in a highly competitive digital payments space.
• Partnered with IT and Ops to enhance/develop key products; was responsible for providing analysis-backed customer perspective and formulating business requirements.
• Leveraged paid search and organic search marketing to drive qualified traffic to branded websites, driving down cost per launch acquisition.
• Conceptualized and oversaw the execution of marketing strategy and tactics for multiple brands.
• Launched and managed marketing campaigns, including target identification, lead generation, advertising (web and print), response collection, and analysis; assisted sales department with call scripts and lead management.
• Coordinated the creation and updating of branding elements, including written and electronic communication, collateral, websites, and physical signage.

• Led marketing and product for portfolio companies owned by the founder of Black Entertainment Television (BET).VP Marketing - RLJ Financial (2009-2010)
• Developed, launched and led marketing, digital strategy and the website for a startup financial services company.
• Engaged and led agencies in developing brand, positioning, and customer messaging for organization and products.
• Launched acquisition, activation, and retention email campaigns for loan product, acquiring more than 4,000 customers and activating 73% of customer base. Product & Marketing Manager (AVP) - Urban Trust Bank (2007-2009)
• Reported directly to bank president and led cross-functional teams (operations, call center, branch, compliance, legal & finance) to execute marketing and product initiatives.
• Directed, evaluated, and refined branch and digital marketing efforts for 25-branch, $700M financial institution.

New York, NY, US

• Served in two significant roles over 3 year period at JP Morgan Chase Bank 1) product manager for billion dollar federal consolidation loan product 2) eCommerce manager for federal student loan products.
• Provide strategic vision and operational leadership for consolidation loan product and key initiatives; developed comprehensive ecommerce and marketing strategies using a $1.1M annual budget.
• Launched online marketing initiatives in partnership with leading web content providers.
• Identified the need for and implemented improved processes to support customer communication.
• Partnered with corporate marketing to produce multi-million piece mailings and test in champion/challenger format.

Reston, VA, US

• Oversaw online marketing and product development program in circulation marketing department
• Identified long term success potential through detailed testing and analysis approach to online marketing
• Harnessed power and reach of Internet to build a viable, low-cost customer service solution for 1.3M subscribers

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor Of Arts (B.A.), Psychology