• Developed and optimized complex SQL queries and stored procedures to extract, transform, and load (ETL) data from various sources, ensuring high performance and reliability in data processing.• Designed and built interactive dashboards and visualizations in Power BI, enabling stakeholders to monitor key performance indicators (KPIs) and track business metrics effectively.• Created and maintained a suite of SSRS reports, utilizing advanced features such as parameters, sub-reports, and drill-through actions to provide comprehensive data insights to end users.• Conducted in-depth data analysis to identify trends, anomalies, and opportunities for improvement, translating findings into actionable recommendations for business strategy.• Automated data refresh schedules and reporting processes using SQL Server Agent and Power BI features, significantly reducing manual effort and ensuring up-to-date information.• Collaborated with cross-functional teams, including business analysts and product managers, to gather requirements and translate business needs into technical specifications for reporting solutions.• Developed and maintained data models and relationships in Power BI, ensuring data integrity and accurate representation of underlying datasets for analysis.• Implemented data governance and quality assurance processes to ensure the accuracy and consistency of data across reporting platforms.• Provided training and support to end users on utilizing Power BI and SSRS, fostering a data-driven culture within the organization.• Stayed current with industry trends and best practices in data visualization and analytics, continuously seeking opportunities to enhance reporting capabilities and drive business value.