Strategy, Planning & Analytics (SPA) focuses on the storage, distribution, and access of role specific data apps and reports across King’s College. The Analytics Culture and Engagement Senior Specialist role required strategy, branding, stakeholder management, strong content creation, CMS, design and UX skills, event management, social, video creation, industry case study collaboration and outreach experience.• Created and implemented the communication and engagement strategy for the Analytics Directorate for the past five years from scratch. This has given the Directorate an award-winning multi-channel strategy that trains and engages thousands of staff across the College in Power BI and data literacy every month. • Responsible for the development, creation and implementation of multi-platform communication collateral, including video content, social strategy, engaging stakeholder infographics, hackathons and outreach events, data app launches and multiple co-partner industry events. Designed, wrote, and delivered content for internal newsletters and web content plus oversaw CMS webpage management and SharePoint organisation. • Created a multi-media channel and produced numerous on-demand training videos to assist staff with various reporting requirements, including latest NSS findings, the methodology used for League Table rankings, Equality, Diversion & Inclusion App (EDI) navigation, Research activity data and Power BI training.• Responsible for building data awareness and promoting enterprise reporting, data literacy and analytics services across the university via the Faculty Engagement and Data Training plan. Collaborating with one faculty at a time, a three-month, bespoke multi-platform comms and engagement plan was created and delivered, designed to empower faculty members with data literacy knowledge and skills to facilitate data-driven decisions.• Managed the successful submission of two winning entries to the HESPA Awards (2020 and 2022)

Institutional Analytics and Planning (IAP) focuses on the storage, distribution, and reporting of big data across the University. The Communication and Engagement Senior Specialist role required branding, stakeholder management, strong writing, design and UX skills, plus events, social, video creation and outreach experience.• Created and implemented multi-platform communication and engagement campaigns to support the various services of Institutional Analytics and Planning (IAP). • Responsible for developing, streamlining and managing numerous communication and engagement strategies, with associated road-maps, and accompanying assets that supported the rapidly growing priorities of IAP; including internal web content, social channels, video content, newsletters, infographics, cross-faculty project collaborations, outreach events and the editing of important papers to various internal boards.• Responsible for building awareness and promoting enterprise reporting, planning, UniForum benchmarking, analytics and data governance within faculties, schools and departments across the University.• Nominated for a Vice-Chancellor’s Award in the category of Outstanding Contribution to the University Community for the UniForum comms and engagement strategy• Redesigned IAPs web presence and developed associated communication pieces surrounding the progress and launch of a new University-wide data platform - persona based data dashboards• Execution of multiple communication strategies required ongoing partnerships with key members of IAP and all levels of university staff, to ensure consistent accurate communication and the desired engagement level was achieved. Please watch the latest promotional video below which I produced showcasing the various services IAP offers the University.

The Faculty of Engineering centres on educating tomorrow’s leaders via seven outstanding schools and leading teachers, all focused on creating a digital, sustainable and healthier future. The Marketing and Communications Senior Officer role required branding, stakeholder management, strong writing skills, plus events, social, video creation, branding and outreach experience.• Developed and implemented marketing and communications services in support of Faculty reputation, internal and external content delivery, student recruitment, alumni development, and external outreach objectives.• Created and executed various Faculty specific campaigns comprising direct and online marketing, social amplification, branded collateral, externally-targeted web content, internal and alumni facing newsletters and other in-motion (video) communications channels. Campaigns included; - Humanitarian Engineering Summit in India- NASA Zero Robotics competition- Formula SAE racing event - Agriculture robots in Indonesia- #UsydOnTour• Worked in close collaboration with Faculty and Marketing and Communications Division staff to ensure that marketing communications were integrated, and brand aligned.• Developed briefs and worked with internal marketing teams to ensure collateral, photography, videos, social platforms and other media were brand aligned and presented the Faculty in a positive and desirable fashion.

Bauer Media was Australia’s leading cross-platform publisher connecting with 85% of Australian women every year. The Commercial Category and National Brand Manager role required liaison between editorial, marketing, direct sales, media solutions and the commercial category teams to achieve set revenue and partnership goals.• Created engaging cross-platform marketing and advertising campaigns for multiple Bauer media titles, with touch-points across print, online, mobile, VOD, events and social platforms.• Conceived, implemented, project-managed and delivered the marketing and comms campaign for the ‘My Ideal House’ project, in conjunction with Australian House & Garden. This initiative generated over $1M in incremental revenue for Bauer, and re-positioned H&G as the premier homes titles in the category.• Created compelling internal/external marketing material highlighting Bauer’s point of difference and giving advertisers a reason to select Bauer. The material was used by editorial, agency sales, direct sales, media solutions, commercial category teams, publishers, board members and international stakeholders.• Responsible for the ongoing brand management of both homes titles, by creating strong partnerships that supported the brands position in the market-place and increased sales revenue in-line with budgets set by the publisher.• Planned, created and communicated brand opportunities to sell internally and support external sales outcomes to drive market share performance.• Analysed and communicated audience & industry insights, along with market share performance to position both brands as leaders in their respective fields.