Scott Davison Email & Phone Number

Sydney, New South Wales, Australia

London, Greater London, United Kingdom

• Strategy, Planning & Analytics (SPA) focuses on the storage, distribution, and access of role specific data apps and reports across King’s College. The Analytics Culture and Engagement Senior Specialist role required.
• Created and implemented the communication and engagement strategy for the Analytics Directorate for the past five years from scratch. This has given the Directorate an award-winning multi-channel strategy that trains.
• Responsible for the development, creation and implementation of multi-platform communication collateral, including video content, social strategy, engaging stakeholder infographics, hackathons and outreach events, data.
• Created a multi-media channel and produced numerous on-demand training videos to assist staff with various reporting requirements, including latest NSS findings, the methodology used for League Table rankings.
• Responsible for building data awareness and promoting enterprise reporting, data literacy and analytics services across the university via the Faculty Engagement and Data Training plan. Collaborating with one faculty.
• Managed the successful submission of two winning entries to the HESPA Awards (2020 and 2022)

Sydney, New South Wales, Australia

• Institutional Analytics and Planning (IAP) focuses on the storage, distribution, and reporting of big data across the University. The Communication and Engagement Senior Specialist role required branding, stakeholder.
• Created and implemented multi-platform communication and engagement campaigns to support the various services of Institutional Analytics and Planning (IAP).
• Responsible for developing, streamlining and managing numerous communication and engagement strategies, with associated road-maps, and accompanying assets that supported the rapidly growing priorities of IAP; including.
• Responsible for building awareness and promoting enterprise reporting, planning, UniForum benchmarking, analytics and data governance within faculties, schools and departments across the University.
• Nominated for a Vice-Chancellor’s Award in the category of Outstanding Contribution to the University Community for the UniForum comms and engagement strategy
• Redesigned IAPs web presence and developed associated communication pieces surrounding the progress and launch of a new University-wide data platform - persona based data dashboards

Sydney, New South Wales, Australia

• The Faculty of Engineering centres on educating tomorrow’s leaders via seven outstanding schools and leading teachers, all focused on creating a digital, sustainable and healthier future. The Marketing and.
• Developed and implemented marketing and communications services in support of Faculty reputation, internal and external content delivery, student recruitment, alumni development, and external outreach objectives.
• Created and executed various Faculty specific campaigns comprising direct and online marketing, social amplification, branded collateral, externally-targeted web content, internal and alumni facing newsletters and.
• Worked in close collaboration with Faculty and Marketing and Communications Division staff to ensure that marketing communications were integrated, and brand aligned.
• Developed briefs and worked with internal marketing teams to ensure collateral, photography, videos, social platforms and other media were brand aligned and presented the Faculty in a positive and desirable fashion.

Sydney, Australia

• Bauer Media was Australia’s leading cross-platform publisher connecting with 85% of Australian women every year. The Commercial Category and National Brand Manager role required liaison between editorial, marketing.
• Created engaging cross-platform marketing and advertising campaigns for multiple Bauer media titles, with touch-points across print, online, mobile, VOD, events and social platforms.
• Conceived, implemented, project-managed and delivered the marketing and comms campaign for the ‘My Ideal House’ project, in conjunction with Australian House & Garden. This initiative generated over $1M in incremental.
• Created compelling internal/external marketing material highlighting Bauer’s point of difference and giving advertisers a reason to select Bauer. The material was used by editorial, agency sales, direct sales, media.
• Responsible for the ongoing brand management of both homes titles, by creating strong partnerships that supported the brands position in the market-place and increased sales revenue in-line with budgets set by the.
• Planned, created and communicated brand opportunities to sell internally and support external sales outcomes to drive market share performance.