Sandi Felke Email & Phone Number

Naples, Florida, United States

Naples, Florida, United States

Naples, Florida Area

Started as a part time temporary worker to help support the marketing and data gathering efforts for a new $80 million 180+ acre Sports Complex. Attained full time hours in 3 months and took on a leadership role on CRM and email management program to help manage projects and contacts for a large sports complex/park being built in the county. Also started working with survey software to develop and deploy surveys.Moved into a role in Facilities Management working with survey software, contracts and miscellaneous analytics and reporting.

Naples, Florida Area

Represented the company at in-person industry events, as well as introductory 1-1 contact via phone and email. Assessed overall company performance against objectives using both internal and customer provided data. Assisted in the developing and implementing strategies to accomplish overall business goals, including auto-replenishment and roll out programs. Helped supervise the work of other employees and provided feedback to them and company owner.

Naples, Florida Area

Responsible for planning and execution of marketing campaigns. Created marketing budget to track, forecast and calculate ROI. Planned, executed online aspects of, and ran analysis on all E-commerce flash sales, sample sales and retail promotions ranging from $5K-$200K in sales. Managed industry PR, resulting in $35K of free exposure in 2015. Oversaw all print and digital marketing creative. Managed and analyzed inventory in-stocks, turns and forecasting. Tracked and reported sales numbers. Onboarded all new US Hires.

The LEGO Group is the world's fourth-largest manufacturer of toys Managed day-to-day online marketing for LEGO Direct to Consumer (D2C), focused in North America. Developed email calendar, lead execution of email campaigns and testing plan, which resulting in savings of $40K in 2009. Monitored search program, including ad copy, key words, testing, reports and budgets, including developing a keyword group with a 32:1 ROI. Helped onboard several new Marketing Assistants in the EU market. Contributed to affiliate, ratings and reviews and internal search programs, as well as overall e-commerce site. Lead overall planning and online execution for value-add and sale campaigns, including Black Friday.

Global Information, Inc. is a multi-million dollar global market research aggregator.Managed day-to-day functions for all marketing in the English-speaking world.Developed, implemented and maintained tracking for all email, direct mail and promotional materials, including testing and advanced segmentation.Designed, planned created and delivered daily B2C and B2B email marketing efforts and Press ReleasesRevised all marketing materials for cohesiveness, coinciding with DBA in 2007.Brokered and managed all aspects contra-deals, including personnel at tradeshows.Helped in organization and maintenance of customer database and SEO of trademark English site.

MBI is a half-billion dollar consumer products company, specializing in direct response marketing.; Managed day-to-day support functions for multiple product lines including the Postal Commemorative Society's flagship program, representing 46% ($55MM) of that division's annual sales.Performed all purchasing functions for product, packaging, marketing and ancillary materials totaling over $20MM in annual spending.Supervised the logistics of production, transfer, and delivery of products and materials to and from outside vendors and multiple production locations.Coordinated and implemented top to 2MM monthly pieces of print media and direct mail marketing effortsAnalyzed and compiled data from various sources to create production schedules so that company sales goals were met.Assisted in the design and development of new products and marketing packages.Acted as key liaison with a wide array of vendors including licensors, contract packagers, printers, writers, designers and collectible coin and stamp dealers.