I am a digital news and audience development executive with over 20 years of experience in the media industry. I have a passion for creating, promoting, and engaging audiences with compelling and relevant content across multiple platforms and channels. My strategies are highly aggressive and progressive, yielding consistently high measures of success when it comes to traffic and engagement.As the founder and editor-in-chief of StudyFinds, I oversee the editorial vision and content strategy for StudyFinds, which led to a record 73 million pageviews in 2023 (~50% organic). StudyFinds has fast become a go-to resource for science and health readers, researchers, professionals, students, as well as media outlets and personalities. Our agenda-free content is shared on a daily basis by research institutions and media outlets across the world.As a longtime content and audience development executive at CBS Local, I oversaw the editorial strategy, SEO practices, and traffic growth initiatives for all CBS owned-and-operated television station websites. Perhaps the most rewarding aspect of my time at CBS was working with teams across the country, teaching producers, writers, and site leaders best practices for wedding journalism with growth strategies.As Managing Editor of WCBS-TV's website, my innovative content and audience development strategies rescued the site from the basement of New York City's broadcast news websites, turning it into a Murrow Award winner and number one in the market.