Lead Business Development and client success for the company and its offering namely Sports Data, Technology, Content and Media.

• Creation, management and ownership of IPs which are self-sustaining in nature• Implement and manage P&L for large scale brand activation properties like Mirchi Neon Run, SBI Green Marathon, Mirchi Music Awards, Spell bee, Get Active Expo among many others• Explore new business opportunity and drive monetization efforts by maintaining a profitable P&L

• Managed IPL’s Commercial Operations and Central Sponsor servicing efforts for two seasons• Executed Fan Engagement, Sponsorship & broadcast Integrations for brands like VIVO, Tata Motors, Future Group, Dream 11, PayTM, CEAT among many others• Seamless delivery of implementing Sponsorship goals at a venue level for consecutive seasons

• Led the management, operations, licensing and administration efforts for an ISL franchise • End to end organization of First team and Youth Development season plans (logistics, legal, operations, budgeting, communications etc.)• Led NEUFC to qualify for Playoffs in a season with the lowest operational budget across the league • Played pivotal role to ensure NEUFC gets AFC Club License eligibility for the first and only time in their history

• Managed IPL’s Commercial Operations and Central Sponsor servicing efforts for two seasons• Executed Fan Engagement and Sponsorship & broadcast Integrations for brands like VIVO, Tata Motors, Future Group, Dream 11, PayTM, CEAT among many others• Seamless delivery of implementing Sponsorship goals at a venue level for consecutive seasons

• Was appointed as the Head of Media and Sponsorship for Indian Super League franchise Northeast United FC. • Drafted communication strategy for the team with specific plans for engagement with local, national and international media. • Was in charge of managing the team's Digital properties and curated one of the most engaging Social media handles of the ISL season • Oversaw Commercial relations with the team's sponsors ranging from McDowells, Performax, Garnier, Reliance JIO, Assam Tourism, Radisson Blu to name a few

• Implemented & led Marketing efforts for host city Guwahati • Established strong links and executed Sponsorship Activations for FIFA Partners Coca Cola, Hyundai, Adidas, VISA and Bank of Baroda• Maintained close working relationship with FIFA officials and State Government officers at the venue level • Managed on ground operations for Matchday LED services, Youth Program, Stadium Branding & Signages

Manage Digital Marketing and Client relationship for one of India's Leading Digital Agencies. At Experience Commerce was in charge of handling retainer business and engagement with brands across various segment. Led successful Digital Campaigns across the year that ended in achieving desired objectives set by the client. Some of the brands that I worked with include - MRF Tyres, Ten Sports, McDowells Mohun Bagan, Zee Group (DNA I Am In) etc Adept in using Google Analytics, Google Adwords, Social Media monitoring tools etc

Rose up the ladder to lead the business unit for the agency in Bangalore. Was responsible for managing a team of Account Managers to service clients out of Bangalore. Serviced existing clients as well as pitched and successfully closed new business. Drove direct revenue for the firm to meet the desired targets set. Some of brands managed - Royal Challengers Bangalore, Wipro Consumer Care (Santoor, Safewash, Chandrika, Wipro LED Lighting, North West Switches and Wirpo Foundation) Soulfull, Shopmonk, MTR Foods etc.Led award winning campaigns for brands where I was involved right from the pitching stage to execution

• Manage Football business for one of East India's leading Sports Management Company during the investment by Ashok Piramal Group• Manage Football Players and Coaches and assist them with regards to Contract Negotiations, Media PR and Sponsorship• Consult football teams with regards to Sponsorship Negotiations, Partnership etc • Develop and Execute unique football properties like Soccer Stars, Roverstars etc which has tie ups with International teams like Arsenal FC, Inter Milan, Blackburn Rovers etc as a team member of High Life Management

• Managed Launch campaign of 90 Minutes, India’s first football magazine • Led alliances and partnerships for the magazine with noteworthy tie ups between Blackburn Rovers and Standard Chartered Liverpool campaign• Managed overall media outreach to popularize the magazine

Helped Co Found a Sports Consultancy firm in Kolkata with a childhood friend as Business Partner. As a part of Playmaker have represented Football players from across the globe to gain employment in Indian. Consulted Indian Football clubs to recruit professional footballers for their domestic season from countries like South Korea, Namibia, Australia, Brazil, Serbia, Nigeria, Nepal etc. Have organised exposure trip for the India U-23 team to Guangzhou in China as a part of the preparations for the 2010 Asian Games.Was appointed by India FA's National team department to organize Friendly matches for their senior team.Was involved in assisting Indian Football Association to invite Chinese Super League Champions Shandong Luneng FC to play the IFA Shield 2011 season in Kolkata

• Managed Goal.com India website by implementing football content strategy • Created content around Indian Football coverage across various tournaments and regions