Developed and implemented marketing and content strategy, drove execution and monitored KPIs.Implemented data-focused initiatives such as increased website traffic (32% YOY) and email subscribers (8% YOY) to increase performance marketing metrics and business impact.Managed overall creation and distribution of marketing material and managed execution of paid and earned campaigns across digital, print, social, events, website and email marketing.Developed yearly content and editorial… Show more Developed and implemented marketing and content strategy, drove execution and monitored KPIs.Implemented data-focused initiatives such as increased website traffic (32% YOY) and email subscribers (8% YOY) to increase performance marketing metrics and business impact.Managed overall creation and distribution of marketing material and managed execution of paid and earned campaigns across digital, print, social, events, website and email marketing.Developed yearly content and editorial calendar to retain existing audience and expand community.Utilized agile project management strategies to successfully solve the needs of sales team and clients.Led SEO content strategy and executed evergreen strategies for existing and new content while keeping up with SEO best practices.Created dashboards and reports to measure performance and conduct post-analysis of editorial initiatives to share insights with stakeholders to ensure goals were being met.Worked cross-functionally with internal departments and stakeholders to establish high-level marketing strategies specific for departmental needs while maintaining overall business goals and brand awareness. Show less

Brands: Tyson, IHG Hotels, Cotton, Abbott, Celgene, CVS Pharmacy, Bandai, U.S Virgin Islands, Cisco, SprintLed communication between client executives, planners and media partners to fulfill client requests.Managed annual client budgets of $100M+ for national TV and OTT buys.Identified advertising goals to provide high quality ideas and creative execution for all campaigns.Evaluated media opportunities and proposals to determine value and applicability to… Show more Brands: Tyson, IHG Hotels, Cotton, Abbott, Celgene, CVS Pharmacy, Bandai, U.S Virgin Islands, Cisco, SprintLed communication between client executives, planners and media partners to fulfill client requests.Managed annual client budgets of $100M+ for national TV and OTT buys.Identified advertising goals to provide high quality ideas and creative execution for all campaigns.Evaluated media opportunities and proposals to determine value and applicability to clients.Developed innovative strategies to achieve client’s overall advertising and marketing goals. Show less

Negotiates client’s national television contracts to meet client’s quarterly goalsPrepared and presented POVs, media objectives and Upfront/Scatter buysCollaborated with major TV networks and clients to discuss new ideas and guarantee delivery of buyCoordinated with internal departments to brainstorm creative solutions and sponsorships for clientsProvided execution analysis to ensure positive ROIActed as a direct liaison between client executives and media partners to… Show more Negotiates client’s national television contracts to meet client’s quarterly goalsPrepared and presented POVs, media objectives and Upfront/Scatter buysCollaborated with major TV networks and clients to discuss new ideas and guarantee delivery of buyCoordinated with internal departments to brainstorm creative solutions and sponsorships for clientsProvided execution analysis to ensure positive ROIActed as a direct liaison between client executives and media partners to fulfill client requests Show less

Communicated directly with clients, planners, and network sales and managed daily requestsAssisted senior team members in executing Upfront and Scatter buy negotiations & presentationsMonitored tracking, delivery and campaign performance on Network, Cable, & Syndication buys to ensure successful client deal delivery Resolved billing discrepancies with vendors and finance department

Facilitated the implementation of the firm’s first marketing function to expand its database of prospective institutional investorsContributed to the development of pulling resources for a database of institutional investorsAssisted in organizing and planning the firms’ first conference on corporate governance for institutional investors(temporary position)

Taught conversational English to undergraduate and graduate students at the Czech University of Life Science in Prague, Czech Republic.Prepared lesson plans which were used to enhance students’ listening, speaking and comprehension skills.Worked independently with students in a classroom to stimulate thought processing with various debate and discussion topics.